Brad Weimert: Wes Watson, I appreciate you hanging out, man. It’s great to see you. So, we connected through a mutual friend, Todd Herman. And we connected because, I mean, more or less, your business has exploded in the last few years, and you ran into a payment problem, which we happen to be very good at fixing. So, it was a fortuitous connection. But as I dug in and looked at kind of what you’ve done, I really wanted to dig in further and get you on the podcast to be able to share it with other people. So, I would love if you could give a little bit of background on kind of the short version of your upbringing, because I know we’ve got a cool thousand stories in here, but how did you start in life? And ultimately, let’s get to business.

Wes Watson: Well, basically, I grew up in San Diego. So, I grew up in San Diego, Oceanside. I was a surfer, skater, snowboarder. And I mean, I smoked weed. I just wanted to smoke for free. Still, until this day, I joke around, and I say I’m just smoking for free. So, a lot of stuff I do, even in my business, I’ll set up something around, something that pays for something else. And so, it goes back to being like a drug dealer. I mean, a lot of the sh*t that I do in my entrepreneurial venture goes back to when I used to sell drugs. And even I’m focused on getting a jet this year, I’m going to smoke for free because I’m going to charter it, I’m going to fly it for free, and other people are going to use it.

But just the analogy, I started off a skater, surfer, snowboarder in Oceanside, California to smoke a lot of weed, that the ounces turned into pounds, the pounds turned into violence. The violence brought me to the penitentiary. I did 10 years in California prison, CDC, general population, the worst of the worst. I did 10 years.

And during those 10 years, I solidified a mindset. Little did I know was probably the cornerstone to being the best entrepreneur known to man, which was not focusing on the result, monotasking, only focused on the habits and the systems daily needed to get to Point B but focused on daily Point A tasks and systems. I always like to say, you’ll never rise to your goals, you’ll always fall to the strength of your system. So, I have a daily system that’s infallible. I mean, I have expectations of myself and I have standards set physically, mentally, financially that I hit every day. There is no way I can be the person who falls victim to what happens to a lot of people who have money and lose it. If I have a minimum each day that I have to make of 30,000. And then I have recurring revenue of another 30, I mean, the whole thing is, is like a minimum of what I have to make a day is 30.

So, I’ll do what I have to do through the channels to make new sales at this level. And I have recurring revenue of one of my low-ticket areas is 15,000 members at $47 a month. That’s about $700,000 a month. I have a mid-level program that’s $299 a month to $2,000 a year that has about 3,000 members. That’s an ascension program to my high ticket where I teach someone to do what I do. They get my mid-level program. I get them right their mind, their body, get them right as an individual, better habits. And I teach them to do what I did for them, for others. So, then they ascend to becoming a coach.

So, there’s a direct trajectory of you sign up and be like, it’s a university or something. Wes is going to get me right and is going to teach me how to make money. I think that’s how life should be, gaining emotional, physical, like maturity in general before you get the money so that you don’t blow it. You have financial maturity through just being an individual that operates from a certain set of habits and principles.

But going to prison taught me this the most because why would you drift forward? Why would you project forward in prison if you’re not getting out for 10 years? And why would you think about the past if you lost everything and it’s very painful? You have to stay focused on the exact moment, and I like to tell people the man, the man who can take more, who can value himself more with the daily habits that gets the result over the results itself cannot be stopped. So, when you validate yourself more with what you put in daily than the actual end result, you’ll keep progressing.

Brad Weimert: I love that sh*t. Well, a couple of things there, one, one of the things that I love about owning Easy Pay Direct is that I get to see the numbers of people’s businesses so I can look at somebody and I can hear what they’re saying and ultimately validate it. And it’s really important, I think, for people to be able to listen to those that are actually doing, actually performing, and be able to filter out the bullsh*t. So, I love that you started with, hey, here we are, here are the numbers, here’s how I’m performing right now.

Wes Watson: Yeah, we have the one account for you guys. I think that one’s already at 3 million this year. We have multiple Stripe accounts. We have real merchant accounts. We have different accounts with a lot of our different programs. But my mid-level program and some of my high ticket goes through you guys, and I think it’s close to 3 million already for the start of the year. Then we have my low ticket on an old Stripe account that doesn’t really have problems, it is still running. We want to take it off there because you try f*cking held about $700,000, $770,000 of my funds. And that’s when we transferred to Easy Pay. And thank you guys for being so supportive as we transferred over and having reps that we could talk to because actually, it’s crazy when they freeze up almost a million dollars of your funds, and then there’s nobody to talk to.

I didn’t even know if I was going to get it back. I was telling my team, I’m like, “Am I really getting this?” And I just got it back on the 3rd of April, like $770,000. Since I’d just been working hard, it felt like a payday. I forgot about that money. And I’ve got a nice three quarters of million deposited. And the thing is, is being able to be transparent with the numbers is the best thing because then I can teach people how to elevate their business or coaches as well.

Brad Weimert: Yeah, I love that. Well, Easy Pay Direct can definitely help you move the other volume off Stripe as well.

Wes Watson: We’re slowly moving everything off. My team, we’ve been slammed with all this stuff, but we’re going to be over to you with our other accounts soon. We have five different accounts that are running.

Brad Weimert: Love it. So, you mentioned kind of singular focus and building this mindset while you were in prison. But I also know, at least what I’ve read from doing some prep for this, before you went to prison, you mentioned ounces went to pounds, pounds went to violence, but it was pretty significant weight that you were moving. So, you were doing something right when you were selling weed. What was your mindset then? And what were the things that did work for you then? And what were the things that you were missing then?

Wes Watson: Listen to this. I had bad habits, but I had a solid work ethic. A lot of people don’t realize that quality life is attached to two things. The man with the greatest quality of life will have the lowest expectations and the greatest work ethic. The man with the worst quality of life will have highest expectations and a shoddy b*tch as* work ethic. Literally, this is what will cause you to have the best quality of life.

Now, I don’t even care. I don’t care how much I make these. I’m not sitting here stressing about, well, I have to reach these levels. I’m more stressed about, or not stressed, but I’m more focused on the daily work. And that’s the guy who will not fully feed himself with the progress that needs to come from singular focus, like you said, that I called flow state. I mean, I stay the state of flow all day because I do the same things every day and I make sure that I’m only doing one thing at a time and I’m just keeping in my days set.

I wake up at 2:45, I go straight to the gym, I’m making content in between. I’m on my first call by 7 a.m. I have calls until about three, an hour on, an hour off. In between my calls, I do a 60, 40, 20 workflow, where I’m on 60 minutes, I’m off for 40 minutes to monotonous tasks, sales, emails, content, stuff like that, and then 20 minutes before my next call, I do 20 minutes of HIT training to get my mind prepped to be back in the flow state.

I’m always more focused on the creative state where no desire exists. So, I like to tell people your frequency is what you frequently see. So, I only gauge life by the frequency chart. If you guys Google low frequency emotions, there’ll be a chart, at the bottom will be guilt and shame, at the top will be love and enlightenment. Where do you stand on that chart is the only thing that matters. Einstein and Tesla said, “If you want to unlock the secrets of the universe, think in terms of energy, frequency, vibration.” I don’t care what you went through. I don’t care who you are. I don’t care anything’s going on. I just care at your current frequency, what’s you’re operating at, because if I can get you into that state of acceptance, then love or self-love, and then enlightenment, now we can be creative and conducive towards our end result.

You are in a positive mindset. It’s only going to see possibilities, believe they’re possible, and pursue them with complete clarity. When you’re at these low frequency emotions, you will see the opposite. You’ll always see problems, you will actually manifest and create them.

So, I tell people, I’m like, “Are you high or low frequency  right now?” I’m like, “I’m low frequency. I’m only seeing the problems that I’m believing I’m creating more of them. I need to get myself back into a high frequency state. How do we do that?” And I’ve always said that we’re never going to think our way and we’re never going to think our way into positive thought. We have to act our way into positive thinking.

And it’s always been the two things that have been what humans think about all the time. I mean, we were always real physical. So, peak physical performance, no negative internal state can coexist during peak, peak physical performance. No one was ever running a marathon and was like, oh my God, this anxiety’s really kicking in. You’re completely clear. You’re in flow state. You’re f*cking chill, and then during this. So, when you’re actually pouring into someone else, you’re becoming the source of what you seek. I want to be more wise. I want more peace. I want more strength. So, I’m giving back to the viewers right now.

Have you become the source of what you seek? Can you operate from high peak physical performance all day? You’ll always be in a state of flow. Plus, anything that you’re doing in a moment that is projecting a greater version of the future will put you in flow as well. So, I just stay in that state where no desire is taking place because if you look at the frequency chart, it’s anger, desire, fear, guilt, shame. And then it’s acceptance, love, gratitude, enlightenment. And we just need to stay in these higher frequency states, have a blueprint and a system, and then be consistent enough to apply it daily.

Brad Weimert: So, I love that. When you were starting, and I want to talk kind of how that got developed and how that mindset got developed, but when you were starting, like you said, you had bad habits, but you had work ethic. What of those things was lacking when you were selling weed? And what was super strong? Was it only work ethic? I mean, certainly, you had some goals around that of like, I want to make X money or push X weight, or maybe you didn’t, I don’t know, but like…

Wes Watson: That happens to most people who have the vices. I would drink too much, I would do too much drugs, and I would overeat. That would cause my clarity to be shot. It would put me in a low frequency state. When you’re in a low frequency state, you’ll self-sabotage harder. So, I mean, once I acted out of alignment and I wasn’t congruent with the man I needed to be, well, now, I didn’t value myself. I wasn’t doing enough personal work. The work instills the work. I don’t care how much you work on your business. I don’t care how much you work on your marriage. I don’t care how much you work with your kids, your lawn, your house. I don’t care where the work goes.

If the work is not done on self, there will not be worth in self. The work instills the work. If you don’t have worth in self, you will self-sabotage. And they’ll come in the forms of whatever you are weakest in. So, if it’s women, if it’s alcohol, if it’s overspending of money, you will break yourself down in that area if you stay in that low frequency place. So, for me, it was drugs, alcohol, fast life.

And imagine what I would have done if I was just completely focused, I went to bed early, I saved everything. Nowadays, the only stuff I expense, I’ve never spent a dollar without bleeding money comes back into my brand from that dollar, not $1. And since I document everything and everything’s content, a private jet is money back, a Rolls-Royce is money back, a Lamborghini is money back.

I listen to the guy who flies on the jet and has all the cars. Some people make their content around, oh, it’s not about material possessions. But I listen to that guy, like my coach has to have a jet and a yacht and he has to be killing it. He just has to, or I have to know he has X amount of money and he has these habits. So, I mean, I’ve just created the man I admire and I’m giving him to the world, which I told everybody is our purpose. Create the individual that Brad admires and give him to the world. That’s what we’re supposed to do.

So, if you don’t admire a man like that, then you don’t need to. That’s not what you’re drawn to because what we’re drawn to is inseparably connected to our purpose. I was drawn to this big tatted gangster motherf*cker that I created in f*cking prison, and I didn’t know why I was drawn to that, but I was made to make this dude right here so I could come out and work on my people, the people who need the most help. What are you going to not be flashing? What are you going to not show the harder sides of life? Then you’re not going to work on the people that need help, the people that will shoot you for money. I’m working on that.

I’m saving you guys from those people, these people who will f*cking rob your as* that are f*cking gangsters are like, Wes showed us a better way. We don’t have to sell drugs and rob and be crazy. We can clock in, we can get away fit, we can drop all the vices, we can be better people, we can make millions that way. I’ve turned some of the worst people into coaches for others. And who is the best coach? The man who’s failed the most and turned his life around.

Brad Weimert: So, how did it start for you? So, you went into prison, you got a– did you get a 10-year sentence from jump? Do you get a shorter sentence, you get extended? But you got in. And when did it change? What happened where you thought, hey, I need to build a different mindset, I need to set values, I need to live to a different standard for myself?

Wes Watson: I just kept relapsing on drugs. So, I’d very good for a while. I was clean for five years and I was just working out. I wasn’t too dedicated. I would always have my wakeup time. I’ve always been kind of a morning person. So, I always wake up super early because in prison, if you wake up at six and everyone’s going to chow, it’s traffic. I’m the type of person, if I really drove to work 9 to 5, I would drive way before traffic, work out by my work, and then go to work, if I was that person. That’s what I would do in prison, basically.

I would get up before traffic to brush my teeth, do a quick workout, use the bathroom. And if you’re in a cell, you still want to be up before the traffic. Your cell is going to do at the toilet and sink. So, if you want to use it first, you want to wake up and have someone there, you get up before. So, I always get up before so I can spend my time with myself in the morning. That turned into a quick workout in the morning, that turned into reading positive books and quotes, and then journaling in the morning. This turned into something crazy because I realized later, I’d wake up at 2:45 a.m., I would do my morning stuff. I’d be on my racket 3:40 a.m., and I’d be writing in my journal and reading at 3:40 a.m. because the cops walk at four to tell you, you have to be ready, or most people are sleeping, but I would have to be sitting there ready to be challenged.

I realized later that there’s a significance of 3:40 a.m. And if you look up like Sadhguru or Joe Dispenza, they’ll say with the circadian clock at 3:40 a.m. exactly, you’re most aligned with your purpose on this planet. Whether that’s true or not, I don’t give a f*ck if anyone believes it. The thing is, I wrote the craziest sh*t that I’ve ever wrote at that time, and it brought me here in life from where I was. That’s all I ever want to want to do. All I ever wanted to do is say, I was here. I operated from these thoughts, these actions, this energy, and I got here.

So, I align my thoughts, actions, energy with this outcome, this outcome I got. When I fully changed my life, it was because I got high again in prison. I drank a little bit of prison wine. I did a little bit of speed. We sell drugs in prison, like it’s going out of style. I did a little bit of meth. I smoked some sh*t and did a parachute, like a gram. I was drinking some prison wine. And then that set me off. For two weeks, I was on a run. That run turned into me beating the dog sh*t out of my bunkie. And I beat him up in the wrong area because it’s real racial in California.

And so, my people had to discipline me and my as*. And then, so once I got my as* whipped and I was coming down on drugs, my nose was f*cked, it was broken, still crooked. And I just sit there like some beat-up b*tch. And everybody walked by me in prison. When you get your as* beat, everyone’s like, oh, you p*ssy. I thought you were better than that. And it’s just some sh*t. It’s real demeaning. It sucks.

And then, I’m just like, I’m never being weak again. And they’re like, I could get my as* kicked. I’m never being weak again, weak with my choices. I’m not being weak for vices. I’m not being weak for anything. So, I just chose strength. And what was strength in my book? Strength was restraint because caving to all of the stuff that made me weak was my only problem. I’m physically strong, but I was weak with restraining myself. So, now, I saw the real, real success, “how to really become successful.” And it was restraining yourself from everything that’s keeping you from what you already are.

Brad Weimert: That’s beautiful, man. That’s beautiful. And so, that was five years into ten years in prison?

Wes Watson: Yeah, I relapsed for two weeks, five years in, and I never f*cked up again. This was 2014, early 2014.

Brad Weimert: Got it. And so, you got out in ‘19?

Wes Watson: I got out in the end of ‘17.

Brad Weimert: Okay, so tell me about that remaining three years. So, after the relapse and you made this decision, and I also really love how you defined the decision of strength and you defined what that meant to you and that being restraint. And that lesson is so powerful for so many people, but specifically– well, it’s for so many people for so many reasons, but for high-level entrepreneurs that think they’re doing well, that think they’re successful and by lots of other people’s criteria are, they might not be for themselves. And what’s limiting is they can say, yes, I’m successful, but when you change the definition of what that means, and in your case, it was expressing restraint, it changes the outcome that you’re capable of achieving, right? And I love that. How did that path unfold in prison from that point forward?

Wes Watson: From that point on, I came across a few books. The first one that landed on my lap was Stephen Covey’s 7 Habits of Highly Effective People. And I just was like, oh, man, this is me. He’s talking to me, like this is who I need to be. And I’m like, I’m never missing again. And I was always real disciplined with the wakeup time. I’ve been waking up at that time since when I went to prison because I couldn’t sleep. I was like just f*cking distraught. So, I would just be up at 2:45. I made that my wakeup time so I could get all my stuff done. But I really never missed a workout or anything like that.

But this is when I got really tight on my diet, this is when I got really tight on my daily process and my schedule, and this is when I started to lean into books and quotes when my mind started to slip. So, I would always have a book there, just putting it in my face to realign my mindset with these gems, with these quotes, with these mindset hacks, these failsafes. And I would just memorize them and live by them. I wouldn’t just read books in prison, I would rewrite them in my own words.

So, inside, I became a copywriter of sort to where people are like, “How are you so good at writing on your Instagram?” Look how all this went through, I went into prison, I said, “F*ck it, I don’t care. I have the chance to write the greatest story ever told and I’m going to f*cking write it right now.” And I said, “I’m going to be the best at this prison sh*t. I don’t care if I like it or not, I’m going to be the f*cking best at it.” That’s part of it. Everyone thinks they have to love what they do. You have to just really put your name on everything you do and love that your name is on it and do it at the highest f*cking level. And that’s what I did.

So, I created this individual that was so physically imposing, and then all of a sudden, that self-help book just started landing on my lap and that resonated with me so well. And I had the crazy idea of I don’t want this book to end and I like it. And I don’t really speak the way this guy’s speaking so I’m going to rewrite each page. So, every day I would read a page and I read a paragraph and rewrite it in my own words, read a note and rewrite it. It would take me 10 months to read one of these books that people would read in 10 days. Yes, champion, I read that.

I would rewrite every book, and I only basically did that with five books. It was Stephen Covey’s 7 Habits of Highly Effective People. It was Outwitting the Devil, Napoleon Hill. It was Meditations by Aurelius. It was Art of Living by Epictetus. And it was 177 Mental Toughness Secrets of the World Class by Siebold. This is a gem. Give that book, like that guy’s crazy. Nobody knows about that book either. It gave me the chills when I thought about it. But I would rewrite these books.

And then, now, look it, I’m being perfectly conditioned to be where I’m at right now, Brad, perfectly conditioned. The body being built on those bars in that prison and the look for the avatars that need me out here. If you can’t see how divine this all was, then you were lost as a motherf*cker. And I would always attach my result to a deeper core belief. And my core belief was if a man is right, his world will be right. And so, I quit being wrong. It was easy. I was so bad. Brad, I was so bad that all I had to do was do the opposite of what I was. That’s all I had to do.

Everybody’s writing that thin line. So, it’s hard for them, like what do I need to change? I’m really not that bad. I was the worst, so I said I had to be the opposite of what I was, and I was good. But that goes along with Dispenza. And Dispenza says habitual construction on the other side of your weakness. Everyone out here doesn’t realize that their weakness is not being assertive enough. They are not assertiveness, they don’t attack sh*t, they’re not intense enough. They’ve been manipulated by society to be softer, and oh, no, being vulnerable and soft, it’s such a strength. Not if that’s the way you are. If you are vulnerable and soft, you can’t magnify that b*tch. You have to be a tailor of it. You can’t just be, oh, hey, they said that being vulnerable and soft is awesome. That’s how I am. Yey, I’m perfect. No, you need both, motherf*cker. You need the polarity of both sides.

And since I was already a killer, I just had to be that other side that society and these books were telling me to be to become whole. And it worked very f*cking well. Now, I hold the exact title of what a great leader should be, which is disciplined and dangerous because too much kindness will breed a lack of accountability. And that’s why I can orchestrate thousands of people to do what I need them to do, which is to drop the hardest sh*t that they’ve never been able to drop because they respect, and they only respect me because I respect me and I respect them.

And I get on my Instagram and I say, “Listen, you guys, I’ll never fail you.” And I never have. I have never missed a post, never missed an upload, never missed anything. I’ve never missed to wake up, never missed to work out since I got documented everything, and I even documented everything in prison on a cell phone. And I proved it over time. When I got in prison, in prison, all my posts were in black and white for years. Then when I got out, boom, color pic, and I said, “Watch what I can do.” I was a millionaire in the first 18 months. And now, people see my life. They’re like, “Jesus Christ, you really went from that to that in five years.” I’m like, “I know it took a long time, right?”

Brad Weimert: So, you mentioned the five books, which we’ll definitely put in the show notes and I’ll definitely check the last one because I have not heard of it, don’t know about it, so.

Wes Watson: Dude, Siebold will rearrange how much clarity you can operate from when you attach yourself to something greater. It’s crazy.

Brad Weimert: That’s great, man. But the way that you said it was, these books just came to me. Did you have a support structure once you made that decision? Did you have other people? How did they come to you?

Wes Watson: In prison, people are just like, they would see that you’re changing, like this kid’s got, he was there for murder. He’s from NorCal. He killed someone in 18, and he was like 35, but he was still 18. And he was trying to be better. He’s a real quiet guy. He just saw what I was doing and he just handed me the book. And then the Siebold book, that came from an other, which is like a Samoan guy, an Asian or a Samoan. They’re called others in prison. That’s their group or their game. Yeah, it’s crazy, man. They check the box other and that’s why they’re others. But he came and said, “Hey, this book fits you more.” Every book I ever got, someone handed to me. Still, to this day, I will not read. I won’t read anything. Stuff has to land in my lap, that means it was meant for me.

And people were like, “You don’t read anymore. That’s such a game changer.” I’m like, “I don’t want to plagiarize.” If I don’t know that I created that, and I don’t say I created them. If I don’t know that I’m tapped into infinite intelligence and downloaded this, then I feel like a fraud. I don’t like it. So, I really won’t read anything. I’ll try to stay away from everyone else’s content. I’ll just do my sh*t. But yeah, the books came to me. I’m glad you got that part because a lot of people, they don’t understand that they go seek knowledge. And what are they doing when they’re always seeking and seeking and seeking? That’s horror. They’re saying, “I am not.” What if you knew you already were and humans were perfect. And we were so instinctual and we were so elevated and so conscious, but everything of society was what was holding us down.

And then you got a process like Wes Watson and you got to put the intention of your wakeup, the intention of your workout, the intention of everything was a removal process, removing everything from keeping you from being that consciously you already are. So, everyone wakes up in the morning, they think they’re finding something by doing an ice bath and all this sh*t. I’m like, “No, that’s a removal process of all my lesser negative, low frequency traits and emotions.” So, I remove all that, and by knowing it’s a removal process, not a seeking or searching that I’m saying, we’ve always been. So, it’s a complete different rephrasing in definition. And you’re already perfect, we just have to remove all the sh*t that you’ve learned. And you’ll continue to learn throughout each day and it’ll become a part of you through habitual construction that keeps you in those limiting beliefs.

Brad Weimert: And so, what you did in prison was focus on yourself, and ultimately, by focusing on yourself and getting better as yourself, other people saw that and it attracted these people to you to contribute in that way.

Wes Watson: We have the best way. You lead up so well, come to think, because look at this, like why are you saying that it goes right into the best sh*t ever? Self-actualization. Self-actualization is what most people are in the phase of. And that’s okay. That’s okay. Maslow’s law says that that’s needed. It’s a selfish, needed phase of self-actualization.

But then, when you transcend, it can actually become actualized if you’re yet to transcend so. That’s the top of the pyramid, Maslow’s law of growth needs is self-transcendence. Now, I only live for others. That’s it. Everything I do is so everyone else can realize what they’re capable of. I don’t think about me. So, I’m free. We are only constrained when you have that self-absorbed self-talk. So, am I okay? Am I going to be right? Am I ever going to make it all that bullsh*t? But self-actualization is needed. If you guys are in that phase, it’s okay. You’re going to need someone who has transcended self to get you to become the teacher.

And when you become the teacher, you’ll be free. And that’s where I’m at. I don’t give a f*ck about me. F*ck Wes Watson. I don’t give a sh*t. All I have to do is get up every day and be the optimist needed in this world. And an optimist in today’s society is someone who turns the world into words and can create systems and blueprints and methods of operation that can change lives.

Brad Weimert: So, let’s talk about that for a minute because the tactical both from sort of strategic operations to granular operations are relevant. And I think when you talk about people seeking or not knowing what to do or say, that’s part of it. So, you get out of prison. And were you actually posting while you were in prison? Did you have a YouTube channel?

Wes Watson: I had contraband cell phones and I was posting in prison on my Instagram. And that actually became– I don’t know if I have one right here. Actually, it became the cover of my book. It’s not there. One of the pictures I took in prison became the cover of my bestselling book, Non-Negotiable by Wes Watson. And the cops, when I was about to leave, they said, “Take down your Instagram.” I was 180 days from the house. “Take down your Instagram or we’re going to hold you longer. You’re not going to go home.” And I’m like, “I am home. F*ck you talking about? What do you follow me?” I’ve 12,000 followers in prison. This guy’s like, “Maybe I do.” I said, “Quit making fake profiles, being some stalker, and just follow me. If you got some questions, I’ll answer them.” I was like, “The whole thing was, I was already doing testimonials, like side-by-side comparisons and transformation pics in prison of inmates I was working with.”

Brad Weimert: Crazy. So, did you have the plan to create the business that you have created? While you were in prison, that was the whole game plan, hey, I’m going to tee all this up, and as soon as I get out, I’m going to crush it.

Wes Watson: Well, that’s Maslow’s law of growth needs, self-actualization, self-transcendence. It’s the quote that I wrote on my rack a long time ago, create the man in me, give him to the world. So, I found all of the sh*t that worked for me from being a piece of sh*t. Dude, I was just feeling great every day, even though I was in prison, and just killing it in every way. I have to teach it to the world. I don’t get how you motherf*ckers, I’m not saying you, I’m saying, this podcast is proof of self-transcendence. Brad said, I have to f*cking teach people. I have to get it out there. I don’t get out, people hold it in, when sh*t works for you. How the f*ck do you hold it in? How are you that like pulling people over on the street? Hey, if you changed that chicken to this chicken and you do this and this, your whole life will change. Or if you’ll like this one thing I do.

So, I’ll have coaching calls all day. In between my coaching calls, I’m going to drive somewhere else and sit. That’s some crazy as* cars. So, I sit, and some guy comes up and he’s like, “Is that your car?” And I’m like, “Yeah, yeah.” “What do you do?” And I’m like, “Well, it’s mainly what I don’t do that got me that car. But, I mean, I do this. If you ask me what I do, I do this.” And he goes, “What do you mean?” I said, “I do this, what we’re doing.” He said, “What are we doing?” I’m like, “I’m about to tell you what you need.” And he’s like, “What do you mean?” I’m like, “I was waiting for you.” And he’s like, “What are you talking about?” I’m like, “Well, what do you do right now?”

And then the guy goes like this, the guy’s like, “Well, I lost a bunch of weight and I started making YouTube videos and I quit smoking.” “Enough. Well, maybe I’m the top person at what you’re saying you want to do right now, which is make YouTube videos, attach links, have your offers, save people’s lives, make massive income and massive impact. Maybe I’m the top person at exactly what you need. Maybe that’s what I do.” And he’s like, “Is that what you do?” I said, “Of course, that’s what I do. That’s why I’m sitting here. I was pulled right here, and you were going to walk by and you were going to look at that car and then you were going to say something about it.” That’s what happens every time I go out between my calls.

So, I go coach on the street. And the guy’s like, “This is crazy.” He’s speaking to God, looking above, like no way. And I’m like, “Look at this how it works. Look at this video. There’s this link right here, this link goes to this. This link goes to a CRM. The CRM comes through here. Look.” I said, “On the Easy Pay link right here to the CRM, I didn’t even have a sales process. I just text over the Easy Pay link, they pay. It goes to my account. Oh look, there’s a link coming through right now. Let’s sell them. What’s your problem?” “I have to work on my mindset.” “Okay, I got you, bro.”

And I get in my office. Okay, I’ll take the $7,500 for three months. Perfect. Send them a link. It closes. I’m like, “I just made 7,500 bucks.” He’s like, “Yeah, right.” I’m like, “Yeah, right.” And he’s just like, “Holy sh*t.” And that’s what I do. I really just am a product of what I’ve learned 24/7. So, no matter what I know, I’m open to give it at all times. And people are like, they always try to misconstrue that they’re like fine, I’m going to meet you at your gym. I’m like, “No, you won’t.” That’s massively intrusive. You have to buy into a program like this. They’re like, “What? It’s all about money.” I said, “It’s both. Yes, I want to live a great life. I was in prison for 10 years. And I want to help you.”

And guess what? All you motherf*ckers, you want some guys like me to coach you for free because he already has money. You need help, you won’t be able to do it. If you’re trying to be a f*cking coach for others and you don’t even have $7,500, is that the coach you want? Hey, that’s my coach over there. He’s broke his sh*t. That’s my life coach. No, I have millions. I can spend $750,000 so many times over to blow your f*cking mind. That’s the coach I want. That’s the coach he wants. And he doesn’t realize it. He’s not even responsible enough to do with the knowledge I’m going to give him, what’s needed to be done yet. So, he has to start in the lower program. I like 10 bucks, then I make him a better person. Then he’ll be rich. Perhaps, I’ll just waste his money, my time and his.

Brad Weimert: Yeah. There’s also investment consideration where if you haven’t put yourself on the line in some way, a lot of people have a hard time committing. And you talk about…

Wes Watson: My weakness is in relationships. I even do that in my relationship. I was slipping. I was being a d*ck. I wanted to kick out on my new girlfriend. She was going through some stuff and it was just taking too damn long. I’m like, “How long do you have to be healing?” “I’m healing, babe. I’m going through.” I’m like, “God, damn, you heal forever. We have a great life. We have a mega-mansion in San Diego, we have a condo, we have every car, we have money. Let’s enjoy life. You don’t have to heal forever. Jesus.”

And then I wanted to ride it out with her because I’m a healer and I know that she was going through some stuff and I’ve been through stuff. So, I wrote her a $50,000 check just to commit more to our relationship. And I’m like, “Here, I have to give you this. So I don’t leave because I don’t have enough skin in the game in our relationship right now.” And it still didn’t work because it wasn’t enough money. But I’m still in the relationship. But yes, we need skin in the f*cking game. And I do that in a way higher level than I ask my clients to. I mean, I invest in sh*t. It’s so crazy that it’s like my mastermind, I have this big idea. And I’m like, I’m going to get huge rich.

Everyone’s been asking me. They want to meet me in person. I’m going to give them a chance to come down for a weekend and pitch their product or service because that’s what worked best for me, a podcast like this, or being on Andy Frisella’s or Brad Lea’s and stuff like that made me the most money in my business. The podcast viewers are the best viewers for conversion to any coaching sort of service programs. So, I’m like, “You guys can be on my YouTube channel. We can pitch your service. It costs X amount.” But for me, to even give them that opportunity, the risk I have to take is crazy compared to the risk they have to take and they still don’t really see it.

Brad Weimert: Yeah. Do you think it’s possible for people to accelerate if they don’t have skin in the game?

Wes Watson: No, no, no, never. I mean, I’ll get your account full. I have too much on my account right now. I have to spend it on something. I have to dump it. So, I’m going to get a condo in Miami or something. And then I tried fractional ownership on a jet. I’m going to force it back and forth. And for me, a best quote I heard from Joel Marion the other day from Dan Fleyshman who were flying back on my jet from Miami, and he said, “Joel said he effectively loses money better than anybody he knows, like effectively loses money out of his accounts, better than anyone he knows.” I’m like, “I have that problem right now. So, what am I going to do?” My business is content based, and the connections in Miami were superior to anywhere I’ve ever been. So, yeah, move the business to Miami. We’ll actually pay for all this content, all this stuff, and these moves that seem massive to someone. But you can write that check to California or you can put the business in Florida and have the extra content for everybody that needed connections that come from being in the epicenter of the East Coast.

Brad Weimert: Yeah, man. Well, don’t get me f*cking started in California.

Wes Watson: I’m throwing away 1.4 million this month and I’m going to show the check. I’m like, oh, you guys get mad that I write checks for my cars. Just like all my cars are paid for cash. I have all the pay slips to all my cars, 2023 Rolls Royce Cullinan, 2021 Ferrari SF90. I have all. I have all the pieces some are at my other pad. But the thing is, is that I’m going to show writing that check. I like paying my portion, but I don’t want to pay that much, f*ck that.

Brad Weimert: No.

Wes Watson: And if I can get that much done by being over here, I’ve never been to Miami. I’ve been in prison. I’m institutionalized as f*ck. Brad, I’m just doing my workout. I’m just doing my thing. I just stay in my lane. And I went out there. And I’m like, oh, my God, These people congratulate success. They’re like light to my nice bags and my presidential and my physique. I’m like, these people are not insecure about success. They’re inspired. F*ck, this is where I need to be, sh*t. So, I’m going to go back and forth.

Brad Weimert: I love that. So, here’s the question for me relative to skin in the game, and I think about this a lot for myself personally, and I see how friends handle it and I see how clients handle it. And it’s always a little different across the board. When is it too much? Meaning, there is this looming risk in my head of maybe buying the jet too early is a stupid move, not a motivating move.

Wes Watson: Oh, yeah. Make sure you have massive liquid. My business is so profitable. I have so much liquid, it’s disgusting. If you really– I mean, these leaders are 2.4 million. If you can’t buy a leader for f*cking little half down or even buy the f*cking whole thing cash, have someone charter it and use it when you’re using it. If you can’t pull that off, you’re probably the dumbest person alive. I mean, there’s no f*cking way. I’m going to smoke for free. When I used to sell weed, smoked them for free. The jet is going to be smoke them for free. And f*ck, get people a deal, 6,000 an hour or something, instead of paying nine, like I’ve been paying. I’ll give you a deal, I’ll be killing it. But as long as it just pays for itself, I don’t give a f*ck. Or if I’ll just pay a little bit. Who gives a sh*t?

Brad Weimert: Got it. So, basically, it’s do the math anytime.

Wes Watson: You can Section 179 that motherf*cker, and it’ll be whatever you can put down or list down and f*cking write the whole 2.8 off or whatever. And it could be marginally, it could be written off for two full years of taxes if you need that. But I make so much, that won’t even get one year.

Brad Weimert: Yeah. Okay, so let’s talk tactics for a second here. So, you get out of prison and you flip your IG to color, which I love. I love this definitive moment.

Wes Watson: Yeah, so much thought ahead of time.

Brad Weimert: Okay, so tell me what the thought was and tell me how it tactically changed. Did you have people helping you while you were in prison execute this? And once you got out of prison, were you monetizing beforehand or were you monetizing after? And how did you build it from the beginning there?

Wes Watson: If you saw how simply I run my business, you’d get, you f*cking psychopath. Like, why the f*ck? How did you make it so simple? And no wonder you profit 85%, 90%. Gee. Whoa.

Brad Weimert: Well, share.

Wes Watson: Yeah, I make myself so simple, it’s crazy. I do not have a sales team. It’s all content and trust based. I’m very good at breaking down exactly what I’m doing over time and showcasing, I mean, the exact, like the brand trust and the perceived value. So, all day long I’m showing perceived value in my high-ticket coaching program where I teach you to do what I do by showing testimonials of people making 100k a month who paid me $3,000. I recently had a guy pay me $7,500 and he made $460,000 in one month, like literally in one f*cking month. And then right after, he went and did this for his parents yesterday, he went and put $250,000 on the table cash right there for his parents. And he’s only 30 years old.

Brad Weimert: That’s awesome.

Wes Watson: Yeah, this is one of my students. He does VSLs, high-level converting VSLs for people of mind value stuff, but he always works for other people. And I said, “Let’s sell your sh*t. Come on.” In the first month, he sold 20 plus of his $20,000 program, which is easy. And he’s producing 100k a day with these high-level converting VSLs and he’s going to teach you how to do them. I mean, it’s a no-brainer.

So, now, I coach anybody on zone of genius. I make their offer. And we make their content and I hold them accountable to the content and I make sure we have the right headers, we have the right look, we have everything. We build their brand correctly. Even Eric Spofford who just did his event in Miami, he’s already paid. He already has a jet. He already has a yacht. Yard is worth a couple of hundred million. But he wanted to coach with me because I watched him one day on his jet ski, next to his yacht, and I screenshotted his picture. I said, “You look f*cking miserable right there.” And then I screenshotted his face.

When he was doing a Q&A on Instagram with some addicts because he made his money off treatment facilities. He was doing a Q&A on Instagram for some addicts, and he was glowing. He’s like, “Wes, don’t f*cking say I’m glowing. Shut the f*ck up.” This is the type of dude that, shut up. But no, he was. He was straight, how I feel in this podcast, I’m so free right now, Brad. When I leave this, I won’t be free.

Yesterday, I’m flat tired, my Aventador SVJ. The Ferrari, my assistant drove it when I was out of town and didn’t plug it in, drained the battery. It had to be f*cking towed. And then my gates closed on my Cullinan. And I don’t even know how that happened. But it was just one thing after another. I guess, if you have gen exotic cars, stuff, stupid sh*t happens. I’m not even trippin’, but the whole thing is, it’s just all that material stuff, we’re going to need it. They’re good props. We’re not going to not have it, but it does cause a lot more distress than what I love, which is this. I love coaching. I love making content. I love being on a podcast. I love taking the stage.

These people don’t realize their ego. Their ego is huge. If they can’t save someone’s life, over worry about how they sound and how they look, I mean, you’re not going to get on that podcast or you’re not going to make that content piece that could save someone’s life because you don’t like how you look and sound and you don’t see what’s wrong with that. Oh, I guess, it’s like that. And the ego behind rich people who don’t share like you’re doing, like Beyond a Million, that’s huge. This isn’t just small guys playing small sh*t. If they tune in to Brad’s podcast, they’re going to get the next-level mindset and next-level systems.

My sh*t is so simple it’d blow your f*cking mind. You’d be like, I have to sit down and take 20 minutes to teach you how to do everything, and I’m going to make you millions if you just stick to it. So, then a good coach doesn’t give you the best plan in the world, it keeps you from the bad ones. And that’s congruent with me. If you ask me what do you do, I say this is what I don’t do. So, we’re back to those habits, bro. We’re back there.

Brad Weimert: All right. So, a couple of things, first of all, nobody’s shedding any tears for you, closing your mansion gates on your exotic car. But it illustrates an interesting point, which is that, yes, the things that actually make you happy and light you up are never those things. And by the way, they might be moments while you’re in those things, but they’re never those things. And the more you have, the more challenges and problems come with it that you have to navigate through. You listed four issues that you had that I’m sure spiked your cortisol and made you pissed off throughout that day.

Wes Watson: All of it.

Brad Weimert: Yeah, they just all happened as a result of having those things, but…

Wes Watson: Yeah, the thing was that stress management is the ceiling to your potential. So, don’t get rid of everything so you don’t have stress, lean into it, have stress, and then have systems and failsafes and mindset scripts to get over these things that will cripple most people.

Brad Weimert: So, how did you do the stress management for those situations?

Wes Watson: All those things were easy. That was just stupid. I made so much money, it didn’t even matter.

Brad Weimert: So, that’s actually a good answer, though, right? It’s like my mother told me something when I was a child. She said, “If you’re upset when it breaks, then you couldn’t afford it in the first place.”

Wes Watson: I literally made 50 grand in sales yesterday, and I always do about 30 a day and recurring. And I mean, the whole thing is just like the f*ck who gives you sh*t. The guy told me it’s going to cost seven to fix all the doors and paint that sh*t. All the other sh*t is under warranty because my cars aren’t buckets that are off warranty. They’re all brand new.

But the main point is, is like I don’t give a f*ck. This is the best part about me. I already died a long time ago. I’m even done. This is all a plus. I don’t care. I was in my kitchen the other day and my whole staff. My mansion is huge. I have a whole staff. It’s 20,000 square foot main house. And I have eight other f*cking spots on the property of nine acres in Rancho Santa Fe, right near the beach, I mean. And it’s like the whole thing, we’re literally like a mile from the five, and on the other side of five is beach, like two miles from the ocean, mega property. But all my people were making up my brunch. I have a Sunday brunch with friends and staff every Sunday. It’s like a mastermind meeting, everyone who wants to elevate.

And they said, because I traded one of my old Ferraris and McLaren’s for some other sh*t I got. And they’re like, “Do you lose money? When you get those cars, you must have lost a lot of money.” I said, “The f*ck are you talking about?” They’re like, “Did you lose a lot of money?” I said, “No, there’s no losses here.” Like this year, I’m way ahead from last year. Why is everyone such like looking at the timeline so small? I never do that. I’m like, this year, we’re better than last year. Don’t do that. There’s going to be complete years of just brand building where you don’t even profit. This all goes back into the motherf*cker. I mean, you will need to be realistic with that small scope and that small vision and really have long view on everything they do because the long view, the long-term commitment will produce greatest results.

Brad Weimert: Man, that’s a f*cking great lesson. Don’t get caught up in the individual transaction, look at the longer timeline. 

Wes Watson: The day, I mean, even like a mastermind where you meet people, you measure the ROI of a mastermind in five years, ten years. I met this guy back then, and now, he’s doing this holy sh*t, I can call him. That’s why people don’t get about masterminds, like you don’t know how many huge people I met years ago when I started that end up maybe needing my service later. I got paid the other day off of– I mean, some of the top coaches are on my program from Dan Martell to Trevor Bachmeyer, I mean, top people. And they’re like, “How are you doing it so simple?” I’m like, “Watch this,” because they have a business mind. I’m like a personal brand. They’re a business. I’m a personal brand.

The kids who have personal brands are way better than us business guys at social media. They love it so much and they just create so much traffic that they can’t even f*cking fail. These kids are monsters at doing it. They’re so f*cking good. They make us look stupid, but we have to teach them how to monetize. So, having the best of both worlds, which I’ve pretty much created, I believe, and from everyone I’ve worked with, I mean, I’m doing close to 1.7 close to 2 million a month between all my sh*t, it’s getting up there to where, damn, and it’s not much profit because, I mean, people will tell me their numbers and they’re profiting 30%. And I don’t like that. I don’t want to profit 30%. F*ck that.

Brad Weimert: Yeah. Well, that’s an interesting idea because speaking of Martell, he has been on the show and his buddy. His mentality is that if your margin is larger than 30%, I think he says 20% or 30%, then you’re not investing in the business enough and you’re not reaching as many people as you could be reaching if you did invest in the business more.

Wes Watson: That’s what one of my coaches Rich Schefren used to say, he would tell from the beginning. And I met Todd Herman through Rich. We both spoke in his mastermind as Del Rey mentioned a long time ago, and they were all more subscribed to the ascension, like get the buy-in to a newsletter, old school sh*t and a time letter. I don’t do that. I’m going to try to sell the highest product. If they don’t buy that, I’m selling mid-level. If they don’t buy the mid-level, they get email targeted for my low level. And I’ve created probably one of the top grossing low-ticket offers for a coach, which is almost to my $700,000, but there’s a lot of ads growing every day.

But there is truth to that. But not if you’re really, really good at getting on a lot of podcasts, getting a lot of buzz, and just bringing the views. I mean, even Hormozi went from spending a lot more on ads to doing a lot more on content. And he’s like, “Bro, I saved so much because I spent $376,000 over the last 90 days on content, but let’s think about how many people I reached as opposed to my ads. And I mean, I reach so many people because I’m always doing podcasts, always doing speaking engagements. I’ll fly and pay my own money to go to speaking engagements. But the whole thing is, I’ll pull off a room. I’m like, no, can I get some room?” And they’re like, “Yeah, of course.” I’m like, “Okay, it’s going to be bad. I’m going to sell the whole f*cking room.” And these are my words, he’s like, “Yeah, run.” They’re like, “How much do you make?” I’m like, “I got pulled $400,000.” They’re like, “Jesus Christ, What the hell?” I’m like, “I knew I would speak to that room. I know that room.” And they’re like, “Sh*t, okay.”

And so, I just operate differently. It’s not really– I don’t have a big team, and everything I do, everyone I always hire on, you will not get a steady wage. You will get profit sharing. And that’s my protection. We’re profit sharing. That is it. And people will find out with me from the beginning. I went from making $3,000 a month to making 170. And so, I mean, this is my immediate team who does all my sh*t. They started with us. And it’s two of my buddies who I went to prison, and they knew Hormozi Gym Launch and all that sh*t. And the thing is, is they agree with me the whole time. They bet on me. And now, they make a sh*tload from doing the same work we were basically doing from the beginning.

Brad Weimert: Well, you’re clearly doing some things right, and there are definitely a million ways to do things. So, I think that those are great lessons too, that you don’t have to subscribe to somebody else’s structure, framework, model. There are a lot of ways to do things right.

I want to ask you, though, you mentioned a little bit ago when people ask for advice, they’re asking what to do. And your response was, it’s not what you should do, it’s what you shouldn’t do. So, what are three things that an entrepreneur shouldn’t be doing when they’re trying to grow? And you can pick whoever your avatar is, but…

Wes Watson: Nowadays, you shouldn’t put so much into the business until you’re profiting, I mean. But I mean mainly, who you are, your habits, you shouldn’t be out drinking, you shouldn’t be up late, you shouldn’t be missing workouts, you shouldn’t be operating from any type of behavior that causes karmic debt. So, I mean, these guys are thinking they’re winning and they’re cheating on their wives or something or their girlfriends, there’s no way you’re operating at 100% clarity during your business day. If every time your phone rings, you think she found out, “Oh, f*ck, she must have found out. F*ck, am I going to have to f*cking get a divorce and all this sh*t?” These guys have to create so many scenarios that turn on the massive energy leaks because they have a bad character. If a man is right, his world will be right.

I don’t have that character because I like my clarity. And once I get people to get rid of the habits that cause them to have a lack of clarity through karmic debt, I mean, people suffer from karmic debt even when they just don’t jump on stuff they should. And that’s karmic debt, they’re losing the moment. The definition of karmic debt for the viewers, we’re punished by the universe for our negative acts.

And how does the universe punish us for our negative acts? We get punished with time. But if there’s still 24 hours in a day, how are we punished for time? They’re not working hours. So, if you did something wrong and you spoke to your wife incorrectly on the phone, you yelled at her, I guarantee for the next three hours until she says it’s okay, you’re going to be like,”F*ck, dammit, I shouldn’t have said that. Oh, man.” And then, there’s no way you’re going to be able to work so you don’t get to make that money. You don’t get to do that work. That video is going to stop because of your character at that moment.

So, I just teach people a lot of their energy needs, and that the only time they willingly give up moments of their life is when they break character. So, when people ask me, “Wes, what’s your business plan for this year?” I said to not break character. And they’re like, “What do you mean?” I’m like, “Well, if I don’t break character, I’ll have the clarity to find that thing that day that’s going to push me forward.”

So, I’m never like whiteboarding stuff. I’m offering from complete clarity and just seeing stuff as it takes shape and making moves very quickly. There’s one thing I don’t ever do, which is take time to make a move on something, even the stupidest analogy. My friend, my little homie, who I had taught a lot, he always wanted a Rolex, but he would spend so much time looking for the right one, the right price, going, looking at them, trying them on. I said, “Bro, you’ve bought it 10 times. With the amount of time you spent looking for the right watch, you bought it 97 times. And you work for me so I’m going to go ahead and just buy the watch so you could quit wasting my money. Okay? We’re just going to buy it, and then we can quit wasting this time that you’re spending looking for it.”

That’s with everything. That’s with your girl. That’s with that car purchase. That’s with that property, you’re if young. If it’s close to the price you want and you’re being taught to do it, just make a move, get it and throw it over there, and get back to work, like now, because you are sitting there on the fence wasting the most valuable thing we have, which is our time and energy. And it’s just I can sit there in someone’s day and in their mind and I can take apart all the stuff and dismantle their thoughts and their energy allocation so I can get them operating at 100% again. And it’s all the stuff they don’t think is going to do it. So, by the way they eat, by the way they did their thoughts, their actions that produce karmic debt, I mean, their inability to– their procrastination, I mean, on stuff that they don’t think they’re procrastinating on, they think they’re being safe on. Oh, no. I’m just making sure I’m safe on this decision. It’s like, is it close? Yeah, it’s pretty close. Make the move, you’re costing yourself money and time. So, I just am really to the point in betting on myself quicker to then allocate the time and energy correctly so we can really move forward.

Brad Weimert: Well, to the point that you made earlier, even if it was close and late, somebody would call it not profitable in that transaction or in that instant, it’s not about the individual transaction all the time. Maybe being slightly unprofitable in that moment made the aggregate, made the year or the three years of the five, the win, the profitable thing. And you freed up your time in order to execute.

Wes Watson: And you stopped a really negative habitual trait that you are about to construct, which is being on the fence all the time.

Brad Weimert: That’s great.

Wes Watson: Someone who moves quick, real quick. Everyone’s like, “How do you do this so fast?” I say, “All offense. I only play offense. I don’t play defense at all. Not in my relationship, not anything, because this is what I want, this is what I’m doing. I’m doing all that towards it.” I’m not going to be like, well, if she did. The negotiations and the conversations we have in our head when we’re playing defense take up most of our lives. So, the thing is, I don’t play defense. I just go forward to what I want. And if I fail, then I’m failing forward fast and I’m learning and growing and killing it. I don’t do anything right, but what I do very right is move forward. But I’m not doing anything completely right. Nobody is. Everything’s changing. So, I’m just moving forward as fast as I can, learning and growing and making sure that I make the choices I believe to be right at that time that are close enough to our main goal, which is profit and progress and personal development.

Brad Weimert: Is there a finish line for you?

Wes Watson: Oh, no, no, I don’t even give a f*ck. I actually give a sh*t. I’ve never been like I have to be a billionaire. I don’t give a f*ck. I’ll just get where I get. The only thing I have to do is not break character. And the finish line is every day, when I lay my head down, if I didn’t break character and I was a good man and I liked who Wes Watson was that day, he was a great example and his heart is clear, he’s good. But if I was out seeking stuff for Wes Watson, instant gratification, pleasure chasing, not living a purpose over pleasure in life, living a pleasure-based lifestyle, oh my, I could never look myself in the mirror. I’ve done all that. So, the goal is just not to break character every day.

Brad Weimert: I heard you say– in prep for this, I saw Bradley in Vegas a few weeks ago and I saw that you were on a show. So, in prep, I pulled that up. And one of the things you said was, in more colorful language, you have to be prepared when that situation shows up. You have to have done the preparation. And in some respects, that seems contrary to just taking action and running. And I think I get it, but can you explain kind of where those two things meet, like trying to be prepared for the moment when it comes up and not overthinking it and not delaying to take action?

Wes Watson: Yeah, just being prepared is like moment to moment possessing the traits and the habits of someone who can see and seize an opportunity. A lot of people don’t realize, they’re like, “There’s no opportunities.” I’m like, “You’re not prepared to grab them.” If you were in top tier A-1 shape, you could just go online and take pics of yourself and sell the fitness program real quick and make millions. But you’re not top tier shape and that was your choice. You’re not prepared.

I mean, if your dream girl walked up and you were prepared enough with the confidence of who you are and your ability to go talk to her correctly, you could get her. I can get anything I want because I’m prepared to grab it. I’m prepared to get it. And I mean, I’m always preparing more for maybe life events that can derail you by having a process that strengthens me each day. But mainly, it’s moment to moment preparing with living at the correct frequency, the correct mindset, that PMA, correct mindset at a height of frequency so I can actually see because in all reality, the world is not as it is. The world is as you are.

So, if you are in a great place, you see opportunity all around you and you can create an opportunity out of anything as I did in prison. I’m like, I need to follow. There’s no phones right now. I’m like, okay, my buddy worked in maintenance. I’m like, okay, you do the shipping in here of parts that come from other places. Okay, you got to reroute that part to your house. And at your house, your brother’s going to stuff that part, open it up and stuff it with cell phones and a bunch of stuff. And then when it comes to you, you’re going to make sure you open it. You get to it before the people at the facility. And it gets dirty. The package comes to the brothers and stuff and calls the place like I don’t even know what this is. Why did this come to my house? They’re like, oh, sorry, and they don’t tell the facility it stopped at this address.

And it goes to the prison, and now, it’s filled with cell phones and tobacco and drugs and everything. And then my buddy grabs the phones out. Everything I have, now I have 30 phones and I just made $1,500 per phone. And I get my two or three phones and I cycle them around the block and everyone’s paying me 50 bucks per hour. You have one hour a day for the month for 50 bucks. So, true, the phones are being rented out and making me a bunch of green dot numbers that make me a bunch of money.

I’m on my phone building my Instagram. I made a bunch of money by selling the other phones, and it was all because I needed to seize this opportunity of posting on my Instagram so that when I got out, I was able to kill it again and live the life I want. I’m 9 million steps ahead of most people on what I want because, I mean, people are so stupid. They’re like, “I just need what I need.” And I say, “F*ck that. If you’re just going to live in needs, I don’t want a part of that,” and be like, “Why do you need so many cars?” I’m like, “It’s not about what you need. I’ve made it to wants and I’ve always made it to wants in my life.” When I was in prison, I want most food, I want the most protein powder, and I would get it because it’s healthy to want and to go get. And a lot of people just accept and they take the hand they were dealt. And that’s just not me.

Brad Weimert: Yeah, well, I love it, man. I love the way you’re articulating it. I love the lessons that come from it. I think there’s a lot both for people starting out in their entrepreneurial journey and people that are way down the path. I know you’ve got solid presence on a lot of social platforms. Where do you want to point people? Where should people find out more about you?

Wes Watson: Instagram, watson_fit, that’s my Instagram. And don’t go buy crypto from one of the fakes. I got the blue checkmark finally. I had to f*cking buy it. Yeah, I’m famous. I bought it, I’m famous. It’s only 15 bucks. I’m glad they did that though, because I’m someone who really needed it because these fake pages were trying really hard to scam my followers. So, I’m very glad Instagram did that. A lot of people are mad about it. All these guys are trying to be famous. I’m like, or they’re running a business and they’re like, Instagram wasn’t verifying them and this helps them. So, I really applaud that. I’m glad they did that for 15 bucks.

Don’t tell Mark, I would pay 1,500 bucks a month. He shortchanged the sh*t out of himself, I mean, Jesus. So, watson_fit on Instagram, and then GPPenitentiaryLifeWesWatson on YouTube. Also, Google Wes Watson on YouTube and look at the interviews I have with all the top people. I always beat everybody. If I’m on your YouTube channel, you should pay me to be on your YouTube channel and get me on it. I meet everyone’s views. Last I was on Flex Lewis’s and I’m like, “I only have to beat Hormozi. That’s all I care about.” I said, “I get more views than Hormozi.” And they’re like, “Why? Why more than Hormozi?” I’m like, “Because I love him and he gets good sh*t.”

Brad Weimert: He does.

Wes Watson: I’m like, “He is very validated.” On an unbiased platform, this is this bodybuilder’s platform, Hormozi’s is on there, Wes beats him, yes, validating. And then I go on Dan Fleyshman’s Money Mondays and I beat Dan Bilzerian, yes, validating. You guys need to win and be validated by your wins. It is a competition. Be in a competition. The competition we’re making massive money and doing dope Twitter posts, Hormozi beat me at it. Yeah, introduce Jack. Oh, that guy, he’s f*cking– he is a brand. He’s awesome. And when he made the switch to doing more content, I’m like, “Yes,” because I need content. I love when I stumble across something. That guy has not even tried and orchestrated and gave me a lot of stuff. And that’s what I do to people. So, I love that. I love that we’re doing this. I love the content that he gets to put out, but I’m okay, so GPPenitentiaryLifeWesWatson on YouTube.

Go to WesWatson.com to sign up for coaching. I can help you build your brand and make millions, which we will if you just shut the f*ck up and listen to me and forget everything you f*cking know when you come on. And then the next one is I do mindset coaching for top level people. I have a mid-level program to get your life right. This is on WesWatson.com. If you go to my link on WesWatson.com and you fill it out, you will get a text from me. Don’t ask me if it’s a f*cking bot because I will f*cking kill you. I will f*cking be like, “Sh*t, this is me,” because I really answer all the messages.

In a roomful of people who do not answer messages, I really f*cking answer them and I take a lot of pride in answering them because I want to connect with people. I need people and I need my program as much as they need it and as much as I sell it. And that’s one of the things I like to say, like, do you use your stuff? Do you even need what you sell? I need what I know. It’s amazing. It’s like, are you the man you always needed? Are you the client that you want? Are you the client you want? Are you the man you always needed? So many things that are so valuable. And then also, my book on Amazon, WesWatson.com, Non-Negotiable by Wes Watson, Ten Years Incarcerated- Creating the Unbreakable Mindset. So, you could pick that up.

But Brad, it’s been a pleasure. Actually, Todd Herman, we were supposed to be on a call during this and I even messaged him before because I was so rushed this morning. I’d tell you he texts me. He’s like “Hey, what are you doing?” I’m like, “Oh, I’m going to podcast with Brad.”

Brad Weimert: I love it. I love it, man. That’s awesome. Well, Wes, it’s been great, man. I appreciate you carving out some time.

Wes Watson: Whenever you’re in San Diego, I owe you a steak. Let me know, bro.

Brad Weimert: Man, I’m taking you up on that. Don’t say sh*t to me if you don’t want me to follow through.

Wes Watson: I’m bored. I only f*ck with the people who are doing big things, talk big, think big, and make moves. I don’t have time to just talk sh*t. I really like being around, just the elevated presence. Law of exposure is real. Once you expose, you can’t be unexposed. Get around people living how you want to live, you guys, that’s the biggest thing you can do, get in the room. I know it’s cliche, but once you’ve been exposed to what’s possible for you, you will be in pain when you’re not working to create it, huge.

Brad Weimert: Let’s f*cking rock, man. Keep moving, man. Keep doing your thing.

Wes Watson: Awesome, bro. You have a great day. Thank you.

Brad Weimert: You too, man.

[END]