062: Innovating & Scaling a $20M Digital Printing Business with Victor Peña

Victor Peña is the founder of OmniPrint, a multimillion-dollar digital printing company that aims to provide high-quality prints while educating customers on how they can maximize their profits.

Victor came to the U.S. from Mexico at age 7, working in construction before building OmniPrint from scratch into a multi 8-figure business.

Today, Victor talks to me about how educating customers instead of just selling products has translated to success for his own bottom line.

You’ll also learn about the upside potential of building a modern business in an unsexy niche, Victor’s layered approach to closing business at trade shows, and the investing strategy he uses to reduce taxes and build wealth.

Victor Peña Inspiring Quotes

• “Sales cures all.” – Victor Peña

• “I’ll share with you our trade show strategies. It’s never been about collecting leads. It’s always about going there and doing deals.” – Victor Peña

• “My upbringing was basically the ultimate training ground. And I say that just in case there’s people out there that are like, ‘Man, I started with a crappy upbringing and all that, and I can’t do it because of that.’” – Victor Peña

• “There’s more room for me to innovate in a super solid dinosaur-type industry.” – Victor Peña

✔️ How Victor went from working construction to building a digital printing business on pace to hit $20M annually.

✔️ How Victor leveraged his “Blue Ocean Strategy” to outmaneuver competitors with big marketing budgets.

✔️ Victor’s 360 hybrid model for closing deals at trade shows.

✔️A strategy for shifting business cash flow into real estate investing to help mitigate the effect of taxes.

✔️The “business-in-a-box” program that Victor created to convert leads who weren’t able to afford his entry level products.

✔️The value in educating your customers to become better at business — and the positive effect it can have on your revenue.

✔️Innovation and longevity advantages in business niches that aren’t flashy.

✔️Why perfection doesn’t need to be a focus when creating marketing content.

✔️How solopreneurs leverage Victor’s products to make $10-$15 margins selling T-shirts.

✔️How can you repurpose the same marketing content for different platforms?

✔️How COVID-induced disruptions to the supply chain have affected dropshipping.