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Ryan Niddel

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Ryan Niddel is an entrepreneur and the CEO of MIT45, a $70M/year Kratom company on pace to exceed $100M in sales in 2023. 

In addition to his first exit at age 29 for $12M, Ryan has been involved with the acquisition or exit of nearly a dozen companies whose collective revenues exceed $237M. He has successfully tripled the revenue of more than 5 companies in under 2 1/2 years, adding an extra $950M in valuation to these businesses.

Today, Ryan shares his tips for high-revenue exits, including how businesses can improve operational efficiency, EBITDA, and profitability to create more attractive valuations.

You’ll also hear Ryan talk about his mistakes during his first exit, the unsexy pockets of business that can lead to major bottom-line improvements, and the unique challenges and opportunities of both the CBD and Kratom markets. 

Ryan Niddel Tweetables
  • “It’s very easy to be delusional. And as an entrepreneur, when nobody says no to you in your team, when nobody’s calling your bullsh*t, or when somebody asks you a tough question in your peer group, that should be your flag to think, ‘Oh sh*t, maybe I don’t know the whole story.’” – Ryan Niddel
  • “Anybody can put more money into marketing and tell everybody they’ve got a $100M business that runs a 10% net income margin. (But) your company’s really not worth sh*t at the end of the day.” – Ryan Niddel
  • “If you can get to the point where you’re not back-against-the-wall, playing the long game wins.” – Ryan Niddel
  • “As a CEO right now, if I’m not 18, 24, 36 months ahead 90% of the time I’m focusing, I’m really doing a disservice to shareholder value.” – Ryan Niddel
  • “I’m never going to repeat my past. I’m not going to bury my head in the sand and say I have it all figured out. I’m going to consciously every week look for somebody to give me more breadcrumbs of their success.” – Ryan Niddel
  • “I believe at this point it’s almost foolish to grind it out as a startup unless you have a truly life-changing process or product.” – Ryan Niddel
  • “Every new season of business can require a different way to look at it and a different staff to support it.” – Ryan Niddel

 

Description

Ryan Niddel is an entrepreneur and the CEO of MIT45, a $70M/year Kratom company on pace to exceed $100M in sales in 2023. 

In addition to his first exit at age 29 for $12M, Ryan has been involved with the acquisition or exit of nearly a dozen companies whose collective revenues exceed $237M. He has successfully tripled the revenue of more than 5 companies in under 2 1/2 years, adding an extra $950M in valuation to these businesses.

Today, Ryan shares his tips for high-revenue exits, including how businesses can improve operational efficiency, EBITDA, and profitability to create more attractive valuations.

You’ll also hear Ryan talk about his mistakes during his first exit, the unsexy pockets of business that can lead to major bottom-line improvements, and the unique challenges and opportunities of both the CBD and Kratom markets. 

Ryan Niddel Tweetables
  • “It’s very easy to be delusional. And as an entrepreneur, when nobody says no to you in your team, when nobody’s calling your bullsh*t, or when somebody asks you a tough question in your peer group, that should be your flag to think, ‘Oh sh*t, maybe I don’t know the whole story.’” – Ryan Niddel
  • “Anybody can put more money into marketing and tell everybody they’ve got a $100M business that runs a 10% net income margin. (But) your company’s really not worth sh*t at the end of the day.” – Ryan Niddel
  • “If you can get to the point where you’re not back-against-the-wall, playing the long game wins.” – Ryan Niddel
  • “As a CEO right now, if I’m not 18, 24, 36 months ahead 90% of the time I’m focusing, I’m really doing a disservice to shareholder value.” – Ryan Niddel
  • “I’m never going to repeat my past. I’m not going to bury my head in the sand and say I have it all figured out. I’m going to consciously every week look for somebody to give me more breadcrumbs of their success.” – Ryan Niddel
  • “I believe at this point it’s almost foolish to grind it out as a startup unless you have a truly life-changing process or product.” – Ryan Niddel
  • “Every new season of business can require a different way to look at it and a different staff to support it.” – Ryan Niddel

 

Full Interview Transcript

Key Takeaways with Ryan Niddel

  • How Ryan went from being $40,000 in debt to piloting an 8-figure company.
  • Helping MIT45 get unstuck and taking them from $5M to $70M/year. 
  • Why long-term success comes from building a great brand instead of maximizing short-term profitability.
  • How Ryan optimized operational efficiency to grow a single product line from $5M to $14M. 
  • How Ryan generated 1,400 inbound leads for his consulting work without a sales funnel.
  • The relationship between customer lifetime value and customer acquisition costs.
  • The traits from car salespeople that translate to success in any sales profession.
  • The potentially negative role ego plays in negotiating an exit.
  • How to look at CEO compensation in the context of your business and net income margins.
  • Prioritizing a hot market over a specific product when launching a sales business.
  • How do fiduciary responsibilities differ for solopreneurs vs. founders who have a staff?
  • Why Ryan believes it’s often foolish to launch a startup — and what to do instead.
  • How building a business around the right people allows founders to be product agnostic and flexible amid changing consumer preferences.

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