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Today, I’m joined by Neka Pasquale, an acupuncturist, herbalist, author, and the founder of Urban Remedy, an 8-figure certified organic food and beverage company that Neka grew from her kitchen.

Neka first started Urban Remedy as a side project. After deciding to take a break from her acupuncture practice, Neka directed more focus toward Urban Remedy, and quickly realized its growth potential. Soon, she was offered her first $1 million in funding, and Urban Remedy took off, growing by 100% every year for the first 5 years.

Today, Urban Remedy is available in more than 300 Whole Foods locations, and is on pace to do $60 million in revenue in 2024.

In this episode, you’ll hear about Neka’s experience as a first-time founder — including what she would’ve done differently when raising money. You’ll also hear about the challenges of being a female founder, what to look for in investors and C-suite hires, and Neka’s guiding belief — that food is healing.

Inspiring Quotes
  • “Get an incredible lawyer before you sign anything.” – Neka Pasquale
  • “Part of being a woman founder is surrounding yourself with really smart people.” – Neka Pasquale
  • “When you’re the CEO and you let somebody else be the CEO, you’re relinquishing a certain amount of control.” – Neka Pasquale
  • “Simple is better. Focusing on one thing well is better than spreading yourself thin.” – Neka Pasquale

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