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Today, I’m talking with Neil Patel, co-founder of NP Digital – a digital marketing agency that helps companies of all sizes get more traffic and sales.

His marketing blog generates over 4 million visitors per month, his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 31 million views and 765,000 subscribers, and he has millions of social media followers.

Before his agency, Neil built online companies like Crazy Egg, KISSmetrics, and Hellobar. He has been named “Top Influencer on the Web” by The Wall Street Journal, a “Top 10 Marketer” by Forbes, and Entrepreneur Magazine says he has created “one of the 100 most brilliant companies.”

Today, you’ll hear Neil share his strategies for marketing to enterprise, mid-market, and small businesses. You’ll also hear his best practices for creating engaging content, cutting through the noise of ad saturation, and scaling a company to 1,000 employees and beyond.

Inspiring Quotes
  • “Most agencies, at least the big ones, are run by accountants, they’re not run by marketers.” – Neil Patel
  • “The big agencies get really bad names because they’re optimizing for profitability and earnings instead of results for clients.” – Neil Patel
  • “The person who takes a company from 1 to 10 is not the person to take it from 10 to 100 or 100 to 500.” – Neil Patel
  • “A lot of people are now putting out regurgitated information that sucks because they’re using AI. That’s a real problem. It’s not going to do well. .. Everyone’s already read that 10 times over. There’s nothing new here. Good luck getting traffic.” – Neil Patel
  • “A lot of the strategies stay the same. Maybe the tactics change, but you just have to adapt. And if you don’t adapt, you’re going to lose.” – Neil Patel
  • “You just have to test. There really is no right or wrong answer.” – Neil Patel
  • “15% of the searches that happen on Google each and every single day are brand new searches that have never happened — that never took place before.” – Neil Patel

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