083: TikTok Profit Strategies Unveiled: Insider Secrets With Maxwell Finn

Brad and Max Finn on this podcast episode elaborating on Max’ viral TikTok journey to his personal and entrepreneurial stories. Throughout the podcast, Brad and Max offer valuable advice on entrepreneurship, cash flow management, and scaling businesses effectively. Max also highlights the importance of TikTok as a marketing platform, sharing tips on creating attention-grabbing content. They touch on the launch of Threads and Max’s personal experience of being banned from Facebook, stressing the need for transparency and backup plans.

Maxwell Finn is one of the most sought after digital marketing experts in the world. Over the last decade he has helped countless businesses from the Fortune 500 to innovative startups achieve explosive growth with paid advertising. More specifically, he has helped businesses generate over $250M in traceable revenue with Facebook and TikTok ads. Max has taken everything he’s learned doing this and has now taught over 10,000 other marketers how to run more profitable ads through his Facebook and TikTok ad educational programs.

HIGHLIGHTS:

• Max highlights the importance of TikTok and creating attention-grabbing content.
• They discuss performance marketing and scaling through strategic partnerships.
• They share insights on adapting to TikTok’s unique style and engaging audiences effectively.
• The launch of the platform Threads and the benefits of being an early user are explored.
• Max emphasizes the need for transparency and backup plans in business based on his Facebook ban experience.

• 00:00 – Prelude
• 00:46 – Introduction to Maxwell Finn
• 02:25 – The three primary focus areas
• 04:40 – The agency rabbit hole
• 05:27 – Why agencies are a good business to get into
• 08:15 – The beginning of the agency
• 10:20 – Working for the family business and working with his dad
• 12:54 – Money as a tool and valuable asset
• 14:04 – Balancing act of frugality and enjoyment of life
• 15:32 – Working well under pressure
• 16:57 – Pre-planning is important
• 18:18 – How to think about money in the performance-based marketing space
• 20:11 – Breaking down their businesses into goals
• 22:42 – Performance is a tough channel, unless it’s organic
• 23:58 – One of the flags of performance-driven growth
• 24:54 – Preventing front-end crashes by being selective with partners
• 27:25 – The two flags to look out for when taking on clients
• 28:19 – The financial aspect of bootstrapping
• 29:33 – Almost all business owners are not financially literate
• 30:33 – Financial literacy is a building block for entrepreneurship
• 31:08 – The information is on YouTube and TikTok
• 32:31 – What to look for in a source
• 33:40 – The two ways to know if someone is a con artist
• 36:08 – Expertise in long form and duration
• 39:07 – Why TikTok is the best place to be in the moment
• 41:34 – The top-of-funnel
• 43:37 – Why TikTok is different from other platforms
• 45:09 – How to create differently for TikTok
• 47:25 – How to get attention right away with tiktok ads
• 48:31 – How to keep people engaged
• 50:50 – How Max is approaching threads
• 51:37 – Starting a new social media app from zero
• 53:29 – Mehta is building addictive social media apps
• 54:35 – The problem with jumping on the bandwagon
• 56:25 – People are getting more reach today than they will in a year
• 57:43 – Creating unique content for Twitter
• 58:20 – How was Maxwell banned from Facebook?
• 1:01:46 – If people break the rules, tell them
• 1:02:45 – Redundancy in all areas of the business
• 1:04:26 – How to connect with Max?
• 1:04:59 – How to support Brad?
• 1:05:36 – END