065: Leads with Pinterest & Scaling Multiple 8-Figure Agencies with Lindsay Shearer

Lindsay Shearer is a traffic generation specialist who has helped more than 390 brands scale to 7, 8 and 9 figures in sales per month. While Lindsay uses many digital marketing platforms, her expertise in driving traffic through Pinterest has helped her generate over $50M/year in profitable client ad spend.

In addition to building two 8-figure marketing agencies, Lindsay invests in long-term, short-term, multi-family and farmland real estate, while also launching and operating her own real estate fund.

Today, Lindsay sits down with me to share strategies for driving traffic on Pinterest, how to find profitable niches as a marketing agency, and tips for targeting “blue ocean space” to avoid oversaturation in the agency world.

You’ll also hear Lindsay break down her real estate investing strategy, including why she sees farmland as a favorable asset class, and how she structures the holdings and partnership layout of her real estate fund.

Lindsay Shearer Inspiring Quotes

• “I’m always a huge fan of trying to find a blue ocean space, something that’s not super saturated because SEO, in general, for most of the world is pretty saturated.” – Lindsay Shearer

• “If you’re going to create one piece of content, you’ve got to share and repurpose it everywhere that you possibly can and drive traffic.” – Lindsay Shearer

• “There are over 51% of the people that are on (Pinterest) every single week and 93% of people on the platform have made a purchase from the platform. There is extremely high purchase intent, and people are really looking for solutions to their problems.” – Lindsay Shearer

• “Once you start scaling to a certain level, you realize you just can’t do it all by yourself.” – Lindsay Shearer

✔️ Building 8-figure marketing agencies through a personal brand vs. a company brand.

​​✔️ The roadmap to driving eCommerce business on Pinterest.

✔️ Finding an unsaturated “blue ocean space” to get a competitive edge as a marketing agency.

✔️ Targeting a 10% multiplier gross income figure with real estate investments.

✔️ The hardest part of Lindsay’s entrepreneurial journey, and what she’d do differently if she could start again.

✔️ 3 YouTube tips to drive traffic.

✔️ The multi-pronged benefits of owning farmland as an asset class.

✔️ The unexpected challenges that come with operating short-term rentals.

✔️ Why Lindsay is structuring her fund to hold 80% real estate and 20% commodities.

✔️ The benefits of opening yourself up to a partnership when it’s time to scale.

✔️ The growth mechanism Lindsay is currently doubling down on.

✔️ Using ChatGPT as an idea-generator for writing copy.

✔️ The criteria Lindsay looks at when hiring.