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Today marks the 100th episode of Beyond A Million. As a way to celebrate, I’ve brought back one of our most popular guests, Cameron Herold, A.K.A. the “CEO Whisperer.”

In case you’re unfamiliar with his story, by age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?’s growth from $2 million to $106 million in revenue within six years. Cameron has also shown hundreds of clients globally how to double both their revenue and profit in three years or less.

In this episode, we’re diving into the principles behind his newest book, The Second in Command: Unleash the Power of Your COO, which is his guidebook for any company that wants to scale up. Cameron details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.

We hit on a lot of interesting topics, including how the “Second-In-Command” role evolves as your business grows, relying on your COO for radical honesty, the power of skip-level meetings, how to identify if you’ve hired the wrong person, avoiding partnership mistakes that can cripple your business, and so much more.

Inspiring Quotes
  • “Hire people that can get you to listen.” – Cameron Herold
  • Most companies make the mistake of giving people big titles. They have a 15 person organization and they’ve got six C-level people that are paid like directors, giving them titles that don’t match their comp or their responsibility.” – Cameron Herold
  • “When you’re working with a direct report and you want to fire them because it’s not working, is it not working because of their skills or something they can’t change? Or is it something where you can actually learn to understand them better and get them to understand you better so that you are actually in sync?” – Cameron Herold
  • “That senior second-in-command, they have to be very good at not just overseeing operations. They have to be good at leading people. They have to be good at getting great debates happening. They have to be good at building consensus.” – Cameron Herold
  • “Someone has to tell the king that they’re naked. And if no one tells them that they’re going to embarrass themselves, they’re going to hurt the company. We have to save them from themselves.” – Cameron Herold
  • “One thing CEOs don’t do well: They don’t revisit their roles and what they can be doing in the next stage of the business.” – Cameron Herold

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