127: The Science of Going Viral to 1 Million Followers with Brendan Kane

Today, I’m talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world’s biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model.

His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers.

Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.

In this episode, I dig into Brendan’s expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.

Inspiring Quotes
  • All paid advertising does is give you reach. It causes you to get your content in front of people. It doesn’t force people to stop and watch and retain that content.” – Brendan Kane
  • As it pertains to building an audience, connecting with an audience, it’s less about money and budget, and it’s more about having the foundational elements of what it takes to tell a story in today’s new world.” – Brendan Kane
  • Focus less on the followers and more on your ability to create viral content. Viral content will build the followers but viral content shows you know how to connect with audiences. Just because you gain a follower doesn’t mean you’re guaranteed to reach that follower.” – Brendan Kane
  • If you master any platform, you’re going to have more business than you know what to do with.” – Brendan Kane
  • “All social media algorithms are designed for one thing, and that’s retention.” – Brendan Kane
  • “Our job as content creators from an organic perspective is how do we make our subject matter interesting to anybody while still subtextually playing to our core audience.” – Brendan Kane
  • “Focus on the big three: feelings, facts, and fun because that’s 75% of the population.” – Brendan Kane
Brendan Kane
Brendan Kane is the founder of Hook Point and a leading viral content strategist who has helped major brands and celebrities generate over $1 billion in revenue, 60 billion views, and gain 100 million followers using his Predictive Viral Content Model. He is the best-selling author of One Million Followers and Hook Point, and is known for building a massive audience from scratch in just 30 days. Brendan specializes in helping businesses stand out and scale by mastering the science of going viral.
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Today, I’m talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world’s biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model.

His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers.

Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.

In this episode, I dig into Brendan’s expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.

Inspiring Quotes
  • All paid advertising does is give you reach. It causes you to get your content in front of people. It doesn’t force people to stop and watch and retain that content.” – Brendan Kane
  • As it pertains to building an audience, connecting with an audience, it’s less about money and budget, and it’s more about having the foundational elements of what it takes to tell a story in today’s new world.” – Brendan Kane
  • Focus less on the followers and more on your ability to create viral content. Viral content will build the followers but viral content shows you know how to connect with audiences. Just because you gain a follower doesn’t mean you’re guaranteed to reach that follower.” – Brendan Kane
  • If you master any platform, you’re going to have more business than you know what to do with.” – Brendan Kane
  • “All social media algorithms are designed for one thing, and that’s retention.” – Brendan Kane
  • “Our job as content creators from an organic perspective is how do we make our subject matter interesting to anybody while still subtextually playing to our core audience.” – Brendan Kane
  • “Focus on the big three: feelings, facts, and fun because that’s 75% of the population.” – Brendan Kane
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