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Today, I’m joined by Anik Singal, an author, speaker, and lifelong entrepreneur whose digital publishing businesses generate more than $20M per year in sales.

Anik made his first $1 million in online marketing while in college. From there, he scaled and failed, eventually hitting $10 million with his info product business.

Over nearly 20 years in marketing, Anik has helped to contribute more than $300 million in online sales and has been recognized by BusinessWeek as one of the Top 3 Best U.S. Entrepreneurs Under 25.

In today’s episode, you’ll hear about Anik’s experience building and scaling businesses. In addition to his successes, he will also share one of his most challenging moments as an entrepreneur – undergoing a grueling 18-month FTC investigation surrounding the nuances and intricate details of marketing claims. You’ll learn the lessons he learned from this experience and important steps every marketer should take to reduce risk, stay off the FTC’s radar, and create a better experience for your customers.

Inspiring Quotes
  • “Marketing launches businesses. Operations will scale them.” – Anik Singal
  • “There are very limited people in the world to employ who know how to run a $10 million info product.” – Anik Singal
  • “If you’re struggling to scale, I can pretty much guarantee you the problem is not your traffic. It’s not your conversions. It’s not anything other than your offer.” – Anik Singal
  • “When your offer is amazing, scale comes, and the rest falls in place.” – Anik Singal

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