59: Behind the Scenes of a $50M Direct Response Copywriting Business with Julian Reyes

Julian Reyes is a direct response copywriter who has built multiple 8-figure businesses. With a team of more than 50 people, Julian’s $50M direct response business currently operates in the survival, men’s health and Christian health niches.

In today’s episode, Julian shares stories from his career, from a musical theater actor to working in a male strip club, to building multiple 8-figure direct response copywriting offers.

We also talk about why top-line revenue metrics can be misleading, the marketing skills Julian believes translate to almost any niche, and his views on vulnerability, honesty with yourself, and the importance of self-preservation for entrepreneurs experiencing 8-figure growth.

“You’re going to bump heads with somebody eventually. It’s just an inevitable part of the journey. You’re going to get some battle scars along the way and it is what it is.” – Julian Reyes

“It has been commonplace to get to the next level and realize that the advice had been there the whole time and I just wasn’t f*cking listening.” – Brad Wiemert

“In many, many, many areas of life, clear expectations resolve frustration for a lot of people.” – Brad Wiemert

“In life, figure out what you suck at, and then don’t do it.” – Julian Reyes

“The bigger you are, the more vulnerable you are. You have to reinvest into defense and… do all that stuff to protect your personal wealth.” – Julian Reyes

✔️ The specific marketing skills Julian built that he believes lend themselves to any vertical.

✔️ How to construct a marketing message around a product.

✔️ What Julian believes the biggest profit lever you can pull is.

✔️ The importance of self-preservation as entrepreneurs scale past 8 and 9-figures.

✔️ Why top-line revenue is a “vanity metric” – and the number to focus on instead.

✔️ Why an entrepreneur’s success can be partially attributed to accumulating “battle scars.”

✔️ How his role changed as he scaled his company from 7 to 8-figures.

✔️ The defensive infrastructure Julian has in place to protect his direct response offers.

✔️ Julian’s biggest catalyst to triggering an existential crisis.

✔️ Reasons Q4 tends to be the worst quarter for Julian for media costs and email deliverability.

✔️ What Julian believes is his biggest vulnerability as a business owner.

✔️ The ins and out of payment processing and merchant accounts — and how entrepreneurs who understand them can increase their revenues.