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53: Optimizing Pricing Models to Scale to $175M in Sales with Mike Filsaime
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Show Notes
Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history.
In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits.
You’ll also hear Mike’s “best tip” regarding products and offers, what he views as “the 2 most powerful things in marketing,” and his main focus when it comes to scaling.
Tweetables
“If you’ve ever heard the expression that you can make $1 per month online for every person you have on your email list, that metric came from me.” – Mike Filsaime
“I think you learn more from your failures than your wins. It’s always a game of getting rid of the bad. It’s really the game that we’re in.” – Mike Filsaime
“Today, you talk about your passion and your expertise. You put that together and you figure out the economics of the marketplace, and then you’re going to be able to make money with it.” – Mike Filsaime
Key Takeaways
✔️ Lifetime access vs. ongoing subscription pricing and how each can affect the lifetime value of a customer.
✔️ How does a consumer’s mindset change when buying a product vs. buying an offer?
✔️ The value Mike sees in the freemium model and how to optimize it.
✔️ The metric Mike is currently focused on for scaling.
✔️ How Mike leverages and evaluates open-source platforms to make SaaS development easier.
✔️ How marrying multiple pricing models can increase the lifetime value of a company.
✔️ The equation Mike calculates when running paid ads.
✔️ Mike’s early entry into the SaaS space and how he believes consumer preferences have changed as the space evolves.
✔️ Weighing work against retirement and finding purpose after achieving financial goals.
Full Transcript
Mike Filsaime
Mike Filsaime is the CEO of Groove Digital, a leading software platform for digital and e-commerce marketers. A veteran online marketing expert and SaaS entrepreneur, Mike has generated over $175 million in sales across multiple companies and claims to have led more $1M product launches than any other marketer in the industry.
A college dropout turned industry leader, Mike has founded, scaled, and exited several successful software ventures. He is known for his expertise in pricing strategy, customer lifetime value, and high-converting offers—along with his focus on building scalable, sustainable businesses in the digital marketing space.
Resources
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53: Optimizing Pricing Models to Scale to $175M in Sales with Mike Filsaime
Episode 53
.
1:05:30
Mike Filsaime is the CEO of Groove Digital, one of the fastest-growing software platforms for digital and e-commerce marketers. As an online marketing expert, educator, and consultant, Mike claims to have done more $1M launches than any other marketer in history.
In this episode, Mike shares his journey from college dropout to launching, managing, and scaling SaaS companies that have done over $175M in sales. He talks about the pros and cons of different pricing strategies, his process for increasing the lifetime value of a customer, and how his approach to running companies has changed after multiple successful exits.
You’ll also hear Mike’s “best tip” regarding products and offers, what he views as “the 2 most powerful things in marketing,” and his main focus when it comes to scaling.
Tweetables
“If you’ve ever heard the expression that you can make $1 per month online for every person you have on your email list, that metric came from me.” – Mike Filsaime
“I think you learn more from your failures than your wins. It’s always a game of getting rid of the bad. It’s really the game that we’re in.” – Mike Filsaime
“Today, you talk about your passion and your expertise. You put that together and you figure out the economics of the marketplace, and then you’re going to be able to make money with it.” – Mike Filsaime
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