183: Why SMS Marketing Crushes Email Every Time with Chris Brisson – 7FL

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Chris Brisson
Chris Brisson is a serial entrepreneur and the founder of Salesmsg, a cutting-edge SMS marketing platform helping businesses drive real-time, two-way customer conversations. With a background in direct response marketing and tech, Chris previously founded Call Loop before pivoting to build Salesmsg—designed to meet the growing demand for conversational, compliant, and scalable text communication. He’s an expert in leveraging SMS as a high-conversion channel and is passionate about helping companies move beyond outdated tactics to engage customers instantly and meaningfully.

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What if your marketing strategy is overlooking the one channel with the highest engagement?

In today’s episode, Chris Brisson, founder of Salesmsg, reveals why SMS marketing is still the most powerful communication tool for businesses in 2025—and it’s not just because of the open rates. Chris dives into the importance of compliance, explains the massive shift from one-way texting to conversational, two-way communication, and why businesses need to be using SMS as part of their marketing arsenal right now.

But Chris doesn’t just talk strategy. After building his first company, Call Loop, he shares why he made the tough decision to shut it down and launch Salesmsg, a company focused on reimagining SMS marketing for modern businesses.

If you’re still relying heavily on email or other outdated methods, this episode will open your eyes to a whole new world of customer engagement.

Tune in to learn why SMS isn’t just a trend, but a business tool you can’t afford to ignore!

Inspiring Quotes

  • “The best time to start utilizing SMS for your business is today.” – Chris Brisson
  • “The open rate for SMS is 98%, with 85% of those texts being opened within the first 15 minutes. These stats haven’t changed in the last decade.” – Chris Brisson
  • “SMS is the only channel that offers this level of immediacy when it comes to delivering your message or notification.” – Chris Brisson
  • “It has become very easy to have an idea, to create that idea, and to sell that idea.” – Chris Brisson
  • “The difference between those who succeed and those who don’t is one of execution.” – Chris Brisson
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