182: Why Your Ads Aren’t Working in 2025 with Rohan Sheth – 8FE

• 00:00 Intro
• 01:54 Where are people wasting money on ads in 2025
• 05:38 Marketing before and after the pandemic  
• 07:12 Marketing platforms and ad spend optimization 
• 11:30 Testing offers 
• 13:51 What funnels are working right now?
• 17:09 Getting sued by a major platform 
• 25:44 Building social influence in 2025
• 33:17 Who should be on social and who should not?
• 36:10 Marketing agencies and AI in the next 5 years
• 38:51 Converting social influence into business 
• 45:11 Troll content on TikTok 
• 48:52 Advice for brand new entrepreneurs 
• 52:27 Outro

Rohan Sheth 0:00
The entirety of advertising has completely changed. Most people come from the world of 2017 2018 2019 where things were just ripping give me a offer. I run it. Get it working. Facebook’s gotten more expensive. Google’s gotten more expensive. Go learn and give it everything you got.

Brad Weimert 0:14
One of the things that we haven’t been allowed to talk about for many years, a lawsuit that you had with

Rohan Sheth 0:20
Sunday, 4pm comes around, boom, I’m gone off the platforms. All my following is gone. I can’t log into anything. And that just started a 10 month from there, the entirety of my business came from my social presence. It took a huge hit for me. From a revenue perspective, I’ve been so far down this rabbit hole for so damn long. What am I just gonna 180 and off like it doesn’t make sense.

Brad Weimert 0:39
Congrats on getting beyond a million, what got you here won’t always get you there. This is a podcast for entrepreneurs who want to reach beyond their seven figure business and scale to eight, nine and even 10 figures. I’m Brad Weimer, and as the founder of easy pay direct I have had the privilege to work with more than 30,000 businesses, allowing me to see the data behind what some of the most successful companies on the planet are doing differently. Join me each week as I dig in with experts in sales, marketing, operations, technology and wealth building, and you’ll learn some of the specific tools, tactics and strategies that are working today in those multi million, eight, nine and 10 figure businesses, life can get exciting beyond a million. Bro on Brad, thanks for coming to Austin. Man, thanks for having me here. We had, we recorded episode like your episode two or three of this podcast, yep, in San Diego, San Diego, hotel room correct. This one will be, I’m not gonna say more fun, because I think we had some fucking fun then we did have fun. As a refresher, for those that don’t know you. You founded grow rev correct, performance based marketing agency. You guys have spent more than $100 million on ads. Well, more than

Rohan Sheth 1:50
that. Well, yeah, trackable, right now we can say we’ve spent north of $400 million

Brad Weimert 1:54
that’s fucking insane. I want to talk to you about a bunch of things, but I want to start with just ads. Where are people wasting money on ads in 2025 that’s

Rohan Sheth 2:04
a great question. So my thing is, with people that are wasting ads, money on ads in 2025 is we’ve come from. And I’ll kind of back up before and explain my answer a little bit long winded, because it is, if we’re looking at the coaching info world, that’s where we met initially, most people come from the world of like 2017 20 1720, 18, 2019 where things were just ripping right? You could give me a shit offer. I run it, get it working where now a lot of people are still in that mentality of living over here, but not realizing the entirety of advertising has completely changed, right? So it’s like Facebook’s gotten more expensive. Google’s gotten more expensive. People are addicted to the idea of, oh, I want, I want to get that 2345, times row ads, without actually understanding it’s not the ad that is the the the advertising that’s actually going to be the problem. It’s actually your entire offer. So when people are wasting money on their ads, they’re actually wasting it because they don’t have their offer dialed. And a lot of the clients that are coming to us today, they just want, they go from agency to agency to agency, agency. And I’m very straight up on the call. It’s like, if you’re just gonna bounce from agency to agency, versus actually taking a look at the deeper problem, which is your business, you either have one or you don’t. And let’s fix that. You’re gonna just keep burning money on ads, because the costs are gonna continually keep going up every single year. What we’re now noticing in the world that are people that are starting to actually listen and do the things that they wanna do is leveraging other platforms. One platform that we’re really honing in on very hard this year, that no one’s really been talking about, is Snapchat. And the reason being is top of funnel for Snapchat is phenomenal. Direct data from them. Of their target audience on the platform right now is 35 plus average income, $151,000

Brad Weimert 3:40
per year. Oh, damn, really? Yeah, that surprises the hell out of me. I think most people think about snack Snapchat is like little kids and dirty pictures,

Rohan Sheth 3:49
exactly, yeah. But the thing is, you actually understand, if you look into it more and more, it’s parents today, their kids won’t respond to them unless they’re on Snapchat. That’s directly from Snapchat. And you start, and then I start having conversations with people. Conversations with people, and they’re like, Yeah, my kids literally only respond to me on Snapchat. Blah, blah. I can only talk to my kids on Snapchat. So now, all of a sudden, you put the two and two correlation together. That’s the reason why the demographics

Brad Weimert 4:13
is getting older on Snapchat. Interesting. So what’s the let’s say, and first I want to highlight you said you have to have a business to run ads to Yeah, I think that’s a hilarious way to say it. You also use the term offer, and people that are in direct response use that term, get it. And a lot of people don’t have a business but sell one product or they have one offer, right? But functionally, it just means have an attractive proposition for the product you’re selling and have an escalation path to convert it,

Rohan Sheth 4:38
correct, right? Goes back to old school direct response marketing, right? It’s like I came from a world I studied from Dan Kennedy J Abram, like the OGS, right? If you understand true direct response marketing when they were doing mailers, it’s like they never had a ROAs. ROAs only really came into play when the digital age came into play. It’s like people would go negative on the front end for weeks before they saw profit in the back end because there’s no tracking. There’s no tracking. Yeah, right. So that’s what I mean internet, pre internet. But so it’s like, if you just use that mentality of, hey, how much am I willing to spend to acquire the customer on the front end, you are willing to now go aggressive on your marketing, and now you’re not burning money for your business. You’re actually doing it properly. And we have more access to tracking today than they did back in the day. So if you just use that same mentality of what worked back then, without any tracking to what works today. With tracking, you’re sit, you’re sitting on a gold mine, but remove the dopamine and the addictive personality or addictive outcome of wanting to be four or five times ROAs in the front end when it’s probably not going to happen. But if you understand your LTV and then factor that back into the front end, now you can get to those ROAs

Brad Weimert 5:38
numbers. Yeah. I mean, know what your customer is worth, and know what you’re willing to spend to get them ultimately, yep, we, I mean, we could talk for a fucking hour about that, because, specifically recurring business models. But how you calculate that with a recurring business like we have a specific attrition curve, right? So how long does the customer last? Sticking this stick exactly and and we have to put a number on it right when we want to back into that. What marketing belief Did you hold five years ago that you no longer hold now? What’s a good question?

Rohan Sheth 6:12
What Mark goes back to the thing we just talked about? I honestly didn’t think I think COVID, like my marketing belief really shifted during COVID. And the reason why I say that is because the way I looked at marketing, I looked at marketing as an economic cycle, right? It’s just like, do we have a seven year economic cycle on average, for most part, most things and the marketing cycles usually work in the same way. Whereas COVID, because everyone was locked in and STEMI money and everything else, it just kind of shortened that curve, and the ROAs numbers and everything else went through the roof. So what I thought before COVID was, Oh, we got at least another seven to 10 year run with the way marketing is going today, but that completely shortened the curve. And it’s like, okay, well, now we have to go back to true marketing, like I keep talking about, and it’s pretty much what I’ve been talking about through even all my content now that I’m coming out on is you’re we’re in an era of actually figuring, taking the time to figure out what your marketing needs to happen, versus just throwing money at shit, whereas before, it’s like, give me a shit offer, like I said earlier, and I’ll just throw money in it and

Brad Weimert 7:12
I’ll get it to figure it out. You’ve got snap and Tiktok and meta and Google, x, x, right? Pinterest. How do you think about the marketing mix with that, the ad spend mix, and where do you think you get the best return? Is it by industry? Is it by product? What does that look like for

Rohan Sheth 7:30
you? So what one of the things, I think we briefly talked about this yesterday, so one of the things that we’re building now internally is like an AI tool. It’s been around for a long time. It’s called the media mix modeling. And essentially it used to be super expensive to do before, like, you know, quarter million dollar build outs for media mix modeling. Essentially what it does is 30,000 foot view answer. For someone to understand this, let’s say you’ve spent ads consistently over the last 52 weeks. Okay, for the over the last year, I can take all of your data, put it into this tool that we’re building and literally tell you which platform is going to give you the best to almost a 90% accuracy, the best CPA at what time frame for the next 13 weeks, running forward, right? So then, now I can take all your Google, spend all your Facebook, spend all of your SNAP, spend everything else, and test and then if we don’t have any data on SNAP, we’ll start testing snap to see what your front end AOV to back it out based on your previous CPA. And AOV numbers. So it’s going to tell me, Hey, Facebook’s going to cost you more, but if you go top of funnel on SNAP and then bring it back through through meta, the tool is going to tell you exactly what you need to do and when and how to shift your budgets and campaigns. That’s the way to look at your marketing today.

Brad Weimert 8:38
So have a magic tool that does it for you. Is what you that’s what you just said,

Rohan Sheth 8:42
pretty much. And we’re building that tool. Yeah, got it. Got it. So there’s tools out there that exists that media, if you just look up media mix modeling, it makes model, yeah, but you could do it now with AI, very, very like, as long as you know how to feed. And the thing is, you have to, like, AI. The game of AI is just data, right? We’re fortunate. We have been sitting on 400 million plus dollars worth of data over the years. Okay? And so say we’ve just fed it into this tool, and it’s like, literally, we tested it with two different companies recently, and we took their 2023 numbers, and we fed it to the tool, and said, Okay, give me based on these numbers, where does 2024 look like? And then we looked at their 2024 numbers, and that’s what we knew, within 90%

Brad Weimert 9:17
accuracy both of them. Okay, so, I mean, I think at it’s, let’s talk about numbers then, because at what point, like, how big does your business have to be to worry about that, versus start with a platform, get ads to work on a platform?

Rohan Sheth 9:32
Yeah, we’ve got array of businesses, right? We’ve got stuff from mom and pop shops, like, or even, like, let’s just call it home services like HVAC companies, and it’s like you’re those guys are just local geo target. So you can spend 100 bucks a day there and just do that consistently, and just keep scaling on one platform. Meta is always going to be the go to right now, no matter which way you look at it. And then as you start scaling and spend then it starts start to diversify, once you start getting past the I usually like to say 50, $60,000 A month in advertising, it’s like, Okay, now let’s start removing these eggs and just kind of sharing them in other baskets. Because we all know things can go sideways with platforms at any given moment, unbeknownst to whatever, they just wake up tomorrow. Ban you for no reason to so

Brad Weimert 10:13
rough numbers are start, start with one platform met is a suggestion. And at maybe 50 grand a month, you start to look at, I should open up to other

Rohan Sheth 10:23
parts, and then start doing, you know, just simple google ads, and then kind of go down that, and you should always be targeting, like, one of the things that we notice right off the get go when we take on clients is they just won’t even run, like, a small budget on their own Google name, on ends, on their own name. Yeah, yeah, because and then the competition is picking up ads, right? Like, there’s a big, big name, not gonna say who it is, but I did this for and we were like, how are you not spending any money on your own name? You realize people and literally, within 90 days, we picked up $2 million with the revenue just by just targeting their name,

Brad Weimert 10:54
damn on Google. Yeah, I think that that’s like, I think for early entrepreneurs that are just getting into it. That’s a sort of a bizarre concept of advertising for your own name, because you’re like, Hey, that’s mine, right? I should they probably rank for it. Hopefully they rank for hopefully they rank. But it’s important because your competitors are probably doing it exactly. Because at the

Rohan Sheth 11:15
end of the day, if you, if you ain’t going to do it, your competitors, and then, if they’re smart, they’re going to know, okay, he’s my direct competitor, and he’s not running it, and someone’s searching easy, pay direct, but whatever, then they’re on top of, you know, the Google Ads gonna take that listing right off the get go, and you lose that traffic.

Brad Weimert 11:30
Yeah. Okay, so you talked about getting your offer right before you run ads in the first place. How do you go about testing offers? So, like you, historically, you worked with a whole bunch of clients that would bring you basically a terrible product or terrible service, and you would just run ads to figure out how to get the offer to work Correct. What is that process like? How do entrepreneurs do it?

Rohan Sheth 11:53
Well, multiple things right now. What? There’s two ways to do it. One, if you’ve got the budget, you can test pretty aggressively with creative, and we’re testing very, very aggressively with a lot of creative on the front end, just to front end, just to try different hooks, try different headlines, everything else, to landing page, see what the cost per lead, what the cost per acquisition for each of them is going to be, or the other part of it is just simple. It’s just we what we try, what we’re really diligently doing now, specifically in the info space, is going through and like, just auditing their customers, because a lot of the times the what the offer owner thinks a customer wants, they’re not even talking to their customer to see what they actually want and why they actually bought, and then just doing a simple audit with their own customers gives us more data back to how to fix that offer. When you say, audit customers, like, like, surveys, yeah. Like, just good surveys, emails, just, or get on phone calls, like, legit. Just call your customers and craft the offer based on that, based on that, because you’ll start to see patterns, right? Like, it’s the little, you know, what’s the cliche term? It’s like, small hinges move big doors. It’s like, those little tweaks can make huge differences. It’s like, you know you’re talking about, like, get your offer, right? But it’s like, yeah, get your offer, right? But it’s like, at the like, at the end of the day, if you’ve already done something that’s worked, I guarantee you your customers will give you more feedback and more copy for your offer just based on the words that they’re telling you already.

Brad Weimert 13:13
Yeah. I have a friend that recently took exported all of their customer service reviews, so they have an automated survey that’s been going out from their CRM for years, right? Exported all those, pushed those into chat, GPT or the like, and just analyze. And said, Hey, what are the most common things that people are bitching about? And then fix that. Amazing, yeah. And I was like, That’s a brilliant, actionable thing you can do to, like, stop what you’re doing right

Rohan Sheth 13:40
now, yeah, because that alone will fix and that goes back to sticky rate too, right? It goes back to LTV being increased. Because if you’re getting those complaints, and it’s like, fix the complaints, you’re going to get more money out of the customer long

Brad Weimert 13:51
term anyways, yeah. Okay, so let’s talk about you’ve worked with a bunch of different business models. You spent, you know, we have a bunch of overlapping clients in the education, info product space, which is like now the Creator economy, yeah, right. The labels have shifted, but it’s the same shit, yeah, yeah. What’s the escalation path that seems to be working right now for conversion? And said another way, what is the funnel that people are using that’s actually resulting in an ad converting to a sale. Is it like in let me, let me frame this for people, depending on the product you have. Maybe, if you’re like an e commerce Store, maybe you just run an ad that goes directly to sell a product, like a hero product, yeah, and in the well, and that’s even that construct is like a marketing specific construct, right? But if you have a service, then you might need to have a call with somebody, and you might have a book, a call or a high ticket. You might have a book of have a book a call funnel, so an ad that runs to book a call, and then you have to get on the phone and pitch them. What funnels are working right now and what’s not? You can pick a vertical if you want,

Rohan Sheth 14:52
yeah, like, if we’re just talking about book a call funnels, there’s two ways. There’s two things that I’m seeing working right now, one and one that I’m testing very aggressively for. What’s working for us, because our entire business model is based on Book of call. And two is just simple, VSL funnels just work, right? But it’s like making sure. And the thing is, VSL funnels work really, really well still, but having some sort of free opt in lead magnet on the front end, so you can start building your list, and you start building that customer data point behind and making sure that you’re consistently emailing them as well as hammering it on the opposite side with the VSL is the one thing that I noticed when we look at VSL clients right now is they aren’t testing on ads as aggressively as they should be. And I’ll give you perfect and I’ll give you a perfect example of this. When we take on a client, unless they come to us, they’ll be like, Oh, my cost. Where my cost per call is way too expensive. And I go, why is it? What’s your call? Let’s just use arbitrary numbers like, Oh, it’s over 350 $400 cost per book call. Yeah, that sounds ridiculously expensive. And then I go, I literally, while I’m on a call with them, I’ll go on Facebook ads library, and I’ll just look up what, like, how many ad creatives are testing? And then, okay, how much you spending? I’m spending 25 to $30,000 a month in ADS. Okay, I’m looking and you only got six ad creatives live right now. That doesn’t make any sense in a world where the platform needs more creative to get in front of you like you at 25 to $30,000 a month, you need to be testing per week, 25 to 30 new pieces of creative a week, right? So it’s like, very aggressively, do that, and then what? Just, literally, just whether you hire me, don’t just do that alone and watch your cost

Brad Weimert 16:20
per book. Call come down. I love it. Video Ads, static image ads, text ads,

Rohan Sheth 16:25
depending on the volume of ads. So we’ll test multiple different headlines, same body, multiple different captions. Okay, images, all static. Then we’ll just start testing very aggressive in the static. Then we’ll find, okay, which hook is working, which CT is working, and then we’ll keep finding exactly what’s working. Take the static then turn it into a GIF. Take the GIF and turn it into

Brad Weimert 16:44
a video. Take the static image, turn it into a GIF, and then take the GIF and turn it into a video, because then it keeps

Rohan Sheth 16:49
us, as the founders, having to not consistently record our ads all the time. And you’ve got to flow through. Then you know exactly what hooks working. You know exactly what body is working, and then you exactly know what CT is working from the testing you take that, you put it into a video. Now you’ve got a video now you’ve got a

Brad Weimert 17:02
video that’s gonna work that format. What platforms can you apply that format to

Rohan Sheth 17:06
meta? Meta? Because that’s where you can scale very fast, very quickly.

Brad Weimert 17:09
So one of the things that we haven’t been allowed to talk about for many years is a lawsuit that you had with, yeah, I mean, I can just open there, but you basically built a an app for ecosystem, and then got sued by them. We’re just on the front end of being able to talk about this. When this releases, we’re going to deliberately clear the hurdle so that you legally can talk about it. Now tell

Rohan Sheth 17:41
me that story, yeah. So back in 2018 2019 and partnered with a friend of mine at the time, and we built a company called that was essentially would be Instagram automation, DMS. What was the

Brad Weimert 17:54
name of the platform? I remember it, direct heroes. Oh, direct heroes, yeah, yeah, because I used to talk about it war room all the time. Yeah, you guys. I mean, you guys blew up quickly with that too, very

Rohan Sheth 18:03
quickly. Yeah, right. And we got to the point where it’s like we were working on some of the biggest influencers that you could think of launches. Were going crazy, all this other stuff. And to the point where we even had the US government reach out to wanting to use the

Brad Weimert 18:17
platform Well, in for to frame this. This is like, what? 2017

Rohan Sheth 18:21
No, we started. 2018 we started to really blow up in 2019 2020, and then I got sued. Actually, was my brother’s birthday, October 1. Lovely. Many chat had been around at that point in time. So what was the issue? They came after us with scraping data, which we never did, right? And that’s the reason why I single handedly took them on for 10 months. And literally, was just like, I’m not like, drained the living shit out of me doing this. But I was like, I know we were not doing what you’re telling us to do. And essentially, the way I like to talk about it is, if you’ve ever seen the movie social network and how they did the play by play by play, to the twins, I can’t remember what their names are, the brothers and gold boss. That’s the goal. Was twins. Yeah, they essentially played that playbook directly with what with my business partner and I at the time. And the craziest part is this is this makes me laugh, because it’s like, it’s not just, it’s every platform, major platform, major platform that does this when they want to just steal something from you, because it’s, I know people that have had Amazon brand stolen from them, very successful ones, and then all of a sudden shows up on Amazon’s brain, right? Sure, right, because he’s seen the sales of it.

Brad Weimert 19:32
It’s like Amazon’s business model, exactly. Amazon’s business model, absolutely, waiting for people to produce good shit. See that it sells, look at the data, and then

Rohan Sheth 19:39
just reproduce it. Yeah. And then kick them off the platform. They sue you, or they send you a cease and desist lawsuit, and the lawsuit at 4pm on a Friday, and so you have 48 hours to respond. What lawyers would have a response by Sunday 4pm Yeah. And then Sunday 4pm comes around, boom, I’m gone off the platforms. All my following is gone. I can’t log into any. Thing, and that just started a 10 month shit show from there.

Brad Weimert 20:03
Damn. How did that impact? So, I mean, there are a lot of questions around that, but how did that immediately you get kicked off of one of these platforms, and you really have built your whole world business around it?

Rohan Sheth 20:15
Yeah, this point, I had well over half a million followers on Instagram. Damn.

Brad Weimert 20:20
So what do you do first, first, how does it impact the business? And then what do you do? Well, for me, it was

Rohan Sheth 20:26
because so at the time, I still had grow rev, right? And I had this other company. So me was like, I had to get into very defensive, reactive mode. So to obviously protect grow rev on one end, because I’m like, that’s still built on these platforms. I’m still running ads. I’m like, what is going to go on here? It’s just like, I essentially had to react very quickly and remove any access that I had to that to grow, grow as a company, and just be all in and focus on figuring out how to get that out. So that was more of a reactive play, really. A lot of it was like, Okay, well, what am I going to do now and kind of figure this out while fighting the lawsuit at the exact same time, and then from there, was just like dealing with the lawyers going back and forth, consistently talking about it. You have nothing else to focus on. Either just do sales calls and get figure out a way to get sales calls on Gore of or fight the lawsuit. That’s literally all I can do when majority of my first part of my career was built on socials.

Brad Weimert 21:18
So you built a plat, but you built a product around a major platform, huge need for people, huge need. Got sued, wrapped up for 10 months. Would you have done anything differently to redo it again today?

Rohan Sheth 21:35
Probably hired the better lawyers right off the get go. That’s really, really the only thing that I could think of in

Brad Weimert 21:41
that moment. I think that moment, I think that that’s highly relevant. I think that there’s a, you know, attorney fees when you’re in business are a bitch, because on a lot of levels, you think, I’ll just read it myself, like, why am I basically, what you’re paying attorneys for most of the time is research and to, like, read through contracts, and maybe it’s negotiation, etc, and that’s obviously before you ever go to trial or anything, if you do that, right? But it feels like a waste of money.

Rohan Sheth 22:08
It drained my complete bank account. Go through an entire lawsuit, like, very aggressively doing that, like even like, we had another attorney behind us, someone that you and I know very well that helped me fight the soup, and it’s like it just got to the point where it’s like we were not getting any answers, not getting and Greg shit on it wouldn’t give us answers for weeks at a time, on purpose, just leaving us. Then one day we’ll get one random, one line answer from their lawyers on the opposite side. And like they’ve got legal teams on legal teams on legal teams at full bore. And then eventually we found it. Because I and the funny part is, I started talking about this in communities, and I started having more and more conversations with people going through the same thing, that done it too, and somehow found this lawyer, the one that helped us towards the end. And we just like, hey, what can you do here? Is it, send me the suit. He found it literally within six weeks of that happening, the whole thing

Brad Weimert 23:01
was done. I think it’s like most things in life or in business, the good ones are worth their weight in gold, yeah, right, yeah, even if the rest of them are fucking terrible, yeah, yeah. At that

Rohan Sheth 23:11
point it was like, obviously, it was like, I was so reactive, right? Because the crazy part about the whole thing is, too, is like looking, and I think back at it is like, they see me, my brother’s birthday. We were like, it’s kind of fucking wild, because he sent me my brother’s birthday. We’re up in Whistler, putting my dad’s ashes into the water, Jesus into into, like the the river there, just because that’s one of the places my mom and dad would spend a lot of time together. And then I get a phone call from my business partner on the agency, and he goes, have you logged in recently? I go, now he goes, might want to go try and he’s like, you’re gone.

Brad Weimert 23:43
And I was like, fuck, damn Damn.

Rohan Sheth 23:47
So like, at that point it’s like, you’re it’s like a gut punch, and you just don’t know what the hell to do. And then it was just like, just do what you can do in the moment. And just kind of, because you can’t even really think clearly that point, it’s like, I’ve got all these customers, all these clients that I got to figure out either refund or not refund from not don’t know what to do. We had all these influencers that were getting ready to do big launches. Can’t do them. So it’s like you’re you’re juggling multiple things on all ends at any given time.

Brad Weimert 24:14
Along with that, your social presence got stripped away and shut down. Yeah,

Rohan Sheth 24:18
we’ll go we’ll go through. I’ll tell you another story about the social presence thing. Because when I came back, because when I came back, we can jump into this one. I went before I got taken out, I was well over half a million followers. Very active. Audience, very active, like I would get 30, 40,000 stories. Story views, no problem. Come back. So they dropped the suit, or we decided to move away, give me my socials back. And I’m like 280,000 followers. Oh, damn Yeah, and crazy, yeah. So I was like, This doesn’t make sense. I was like, There’s no way. In 10 months, magically, people have just unfollowed me for that. Then I started posting, and I was like, Ah, I’ve fully been shadow banned. Like, fully like, reach gone, like, completely gone. Story, views. On, and then I started to notice. I was like, like, I’m starting to look at my engagement, and I’m starting to look at people that I would like, you know, just communicate with in the DMS. Don’t follow me. Magically. I was like, that doesn’t make any sense. They clearly went and wiped what would have been my top performing audience right off the get go. Damn. The entirety of my the entirety of my business came from my social presence, right? Like it was a single channel of marketing that I was doing very aggressively at the time, like I was one of the very first, I’d say, probably influencers in that world, if you want to call it that, doing shout outs. When shout outs were a thing in like, 2016 2017 right? So it’s like I was just cleaning house early, early days on those platforms. So it was, it took a huge hit for me from a revenue perspective.

Brad Weimert 25:44
Okay, so that collapsed. You got back at no reach in 2019 2020 you had grown your social presence through shout outs and other shuts it down. 2025, is a totally different era relative to social influence, and that model working especially with the platform’s throttling reach and being more deliberate, how has your approach changed from 2019, to 2025, relative to social

Rohan Sheth 26:14
influence? Yeah. So like I said, I came back, went pretty hard. Did the whole annotate strategy for about a year? Double click on that. So essentially it’s having multi accounts. So like, five, six different Instagram pages, five, six different Tiktok pages, all feeding to one. Clipping doing before clipping was the thing, because clipping now is becoming more and more of a thing. Yeah. So I started doing that, and then I was like, I got to the point where I was like, not really a fan of this content. I don’t want to like my values in life changed. Everything else changed. I was like, just decided to, I’m just gonna take a year. Just going to take a year off, year and a half off. So I pretty much stopped officially posting about a year and a half ago. Like, officially Instagram, we slowed it down, so September of last year. So I’ve been a full year on Instagram, but I’ve just kind of take, I just took a step back, and I looked at, okay, how, how is the, how is the platforms working today? So I looked at tick tock, I looked at LinkedIn, looked at Instagram, looked YouTube, everything else. What’s working and now I’m starting to come back again, one by one by one, like very aggressively. So in November of last year, I decided to start on LinkedIn, a platform that I wasn’t using much, just posting just every single day. Saw a bit of reach. Saw better reach. I decided to start working with these guys that you’re not working with as not working with as well. And then come January of this year, it just hit, and I had a post that went like 2 million views, viral. And then since then, I’ve grown 60,000 followers. I think that’s between January and May of this year, on on LinkedIn, and it’s a lot of the content that I’m talking about there is essentially talking about talking about marketing. Like, you know, one of the things like LinkedIn is a lot of B to B audiences, a lot of brand, a lot of brand that I talk to don’t understand direct response, right? So it’s like, I’m bringing direct response to brand. So that’s a lot of what I talk about on LinkedIn, and since then, it’s just been massive growth there. What I’m doing on Tiktok is, you know, the easiest way is Tiktok people there for entertainment. Call it spade a spade. So essentially, what I’m doing on Tiktok is just going on fucking yapping about bullshit content, and just like, just the things that people would get triggered by. And the reason being is because if I can get audience engagement there on that platform, I know I’m going to be able to get some kind of viewership top of funnel. So the way I’m literally my platform, the way I’m looking at it now, is Tiktok just being ignorant, douche bag and Yap as much as I possibly can, but do it in a way of giving value, right? And then on Instagram, it’s kind of a mix between what I’m posting on LinkedIn and then what I’m doing on Tiktok. So it’s kind of a mix of those. So it’s kind of that that’s my, my home ground that I’m doing, and then on YouTube, when I come on YouTube, because we’re going to launch a whole brand new channel on YouTube. Now it’s just sit down, shoot to the camera, but full value base what is working now, content, and that’s literally all I’m doing, keeping it simple, but just and then adding clipping on top of all of that, through the platform that I’m working with, which is fan bases, because they’re launching a clipping platform. This will probably come out in July, I’m assuming. So it already be up by then, with their clipping platform and then just pushing as many pages as they can for viewership.

Brad Weimert 29:09
So I look at, I mean, I kind of look at YouTube as a separate platform from Facebook, the meta platforms Facebook, Insta or Tiktok or LinkedIn, those are the social platforms. YouTube is a search engine. It is absolutely, yeah, and there’s, like, in they, do you know, their short form stuff definitely has a different engagement metric, right? Yeah, there’s, there’s a the shorts, or whatever the shorts are, yeah, I always, I always interchange shorts reels. But how do you think about, like, one of the things that you just said, that I think is interesting, is even having a presence on Tiktok is, what’s the point? If your audience ultimately is B to B and LinkedIn, clearly, is the place that those people are. Why bother with Tiktok? There?

Rohan Sheth 29:59
A lot of B to B people hanging out on on Tiktok as well. Because think about people like me and you, or even some of the people that we work with, they’re just literally, they’re Mindlessly scrolling, and if I can get their attention from some trigger based business content, they’re going to listen. Yeah, it makes sense.

Brad Weimert 30:15
Yeah. It just seems so fucking irritating to make shit like

Rohan Sheth 30:20
that. It is, but it’s like, it’s literally just, it’s so fucking easy to be honest, like, really, oh, it’s so fuck literally. I just might my social girl will send me a hook and kind of watch what you want me to talk about, or something or say, like, the other day I was the I got here on what Sunday, on Saturday, for example, I was with my kids all day, and I literally was like, on Instagram after I put them to bed and everything else. And I’m on Instagram and I’m watching these alpha males talking about this shit, and I’m just like, watching it, and they’re complaining about living life in balance, and blah, blah, blah, blah, blah. And I just got completely fucking triggered by it. And I was like, this is a perfect video. So it’s like, business. I’m like, you want to be fucking talk about you running life in balance. Life in balance doesn’t fucking exist at certain scale, right? And I just went off on talking about that, and we posted it like literally took off

Brad Weimert 31:08
on Tiktok shit, which I

Rohan Sheth 31:11
think, I think you’d do a good job of that, because you have a lot of triggering stuff that you can say to get attention. You know, it’s

Brad Weimert 31:17
interesting. I like, I personally, I don’t know, man, I like, I think there’s a question for me around, do I want to do things that are triggering for the sake of them being triggering because I know that they’re going to get clicks? Or do I want to be more authentic in my approach to things and be like, I, you know, I’m not trying to stir the

Rohan Sheth 31:39
pots, kind of like, the like, it’s kind of confused, and deliver too, right? Like, that’s I do kind of like that. Okay, more. So the reason why I’m doing it too is like, you look at me on fucking LinkedIn, it’s like, prim, proper post looks good newsletter, talking about all the crazy stuff that I’ve done through networking, all this other so it’s like, this entirely white collared, buttoned up guy on fucking LinkedIn. But then it’s like, who’s the true me on the other side is on Tiktok. So it’s like, at some point they’re gonna see me through multi, multi different platforms. But it’s like giving them, giving them the entertainment on all ends. So it’s like, if I can get them from being triggered, and pull them into my Instagram, for example, to pull them into my YouTube, and they could see me being much more serious person that I know I can be, and then also give them true business values, like I’m gonna, they’re gonna see the true me, right? Versus just being the buttoned up, proper person and then go out in a three day fucking Bender with them after,

Brad Weimert 32:33
yeah. So do you think about an escalation path from one platform to the other?

Rohan Sheth 32:38
Yeah? So the way we’re doing it right now, it’s pretty much tick tock. It’s tick tock to Instagram or Tiktok to YouTube, that’s gonna go, okay, and then from there we’re trying. What we’re gonna do is we’re also putting them into a newsletter now, because the same LinkedIn company is also working on my newsletter, putting them into the newsletter, and then from there the ecosystem is just to retarget them through and then also feed some ads with all of my other LinkedIn content. So then that way they’re seeing me omni present on all platforms.

Brad Weimert 33:04
Interesting. And this is all top of funnel lead gen for you

Rohan Sheth 33:06
all top of funnel lead gen, yeah. And the goal is to build the newsletter list and give as much feedback in the newsletter list, because then that’s where I can I know I’ll be able to convert all business content in the in the newsletter, in the newsletter.

Brad Weimert 33:17
So one of the things that I think people struggle with in general is this feeling that they have to be on social, they have to have content being created all the time, they have to have a personal brand, yet some of the most successful people I know have no social presence and are just fucking head down building the fuck Out of a giant business. Who should be on social doing this and who should not?

Rohan Sheth 33:44
The way I look at the way I look at it now is, if you don’t enjoy it, and it truly doesn’t give you like I wouldn’t say passion, because passion is the wrong word, fulfillment. I guess you could say actually enjoying it like I’m you’re not dreading waking up, Oh, I gotta shoot a video or some bullshit like that thought coming into your head. Go do it. But if you don’t, then just figure out how you can build it without that. I know plenty of companies that are plenty of founders that don’t do any content. I just enjoy it right, like, and then, and then the opposite side of it is, like, on one end is like, it’d be a disservice for me not to share some of the stuff that I’m doing because I enjoyed so much, and I can give the value back in an exchange for me continue. And I saw it firsthand when I had the large following and how much of a revenue boost I built for me.

Brad Weimert 34:30
Yeah, that’s a good point, though, if you don’t enjoy you’re probably not going to produce something

Rohan Sheth 34:35
good anyway, exactly, then don’t do it, yeah? But then within the opposite side of it is you could do stuff like, what we’re doing on LinkedIn, and just

Brad Weimert 34:42
outsource the whole thing, right? 99% of the time, that fucking goes sideways.

Rohan Sheth 34:46
It does, but it takes time to, like, I’ve been through like, even for me to get to the point of working with the guys that we’re working with today. I tested a bunch of different people, sure, before we got to this

Brad Weimert 34:54
point, yeah, I have a general approach to interacting with creative. Lives, which is if in this is true of graphic designers, it’s true of video, it’s true of social, it’s true writers. If you aren’t aligned with them right away, the likelihood of getting aligned. Is it possible? It’s pretty low. Yeah. Like you, you basically have to look at somebody’s body of work and be like, Oh, that’s already kind of what I want, and they’re not gonna have to tweak much to be directly aligned with what I like, right?

Rohan Sheth 35:30
And it takes time to get there too. Like, even for me to get to the point of, like, knowing the way I wanted to come back on socials is, like, I wasn’t in a hurry by any means, but I also wanted someone that could understand me and my fucking train of thought of why I wanted to do it. And then when I finally found the girl that we’re working with today, it was just like, and then she went and put this entire insane plan and brought it to me as part of our interview. I was like, Yeah, you get it right? It’s like, and I interviewed a ton of people before doing that, because it’s like, like, I just want to be able to, like, this is my idea. This is my vision. Let’s go delegate this. You figure out what needs to

Brad Weimert 36:01
happen. Yeah, you have to find the right people for that stuff, and it took

Rohan Sheth 36:05
me about five months before I found the right person. Yeah, that’s a big

Brad Weimert 36:10
deal. All right, let’s talk about AI. You mentioned a tool that you’re building to help basically analyze the different ad platforms and what’s going to work, what’s not? What do you think is going to happen with marketing agencies with AI in the next five years?

Rohan Sheth 36:28
I’ve had two sided thought around this, because it’s like people are like, Oh, marketing agencies are going to go obsolete. I think a vast majority of them will. I think there’s still going to be a need for the big guys to be the big guys that are going to be around that can actually understand marketing like, you know, look at the zimmermans or the omnicoms or, you know, the horizons like those guys aren’t going anywhere. They’re just going to be able to they just got to get really good at leveraging the tools and condensing their teams and being able and then it’s going to become a price battle. Right? I could be completely fucking wrong, and I’m totally open with that too. But like with everything that we’re doing internally right now, inside of our companies, like we’re just looking at every department, because our biggest cost is people on our panels, is people, so say, Okay, well, what is our biggest cost? People? How can we use AI to navigate that, to bring our profit margins up, which we could also bring our prices down, which means we can also scale, right? So that’s kind of what we’ve done, like we’ve taken our entire creative team and cut it in half in the last 90 days just by using AI. And now we’re going to do this with a tool, with the media buying and then obviously the account management. It’s kind of hard to put an AI bot that’s going to be able to communicate with the clients, because I think, like as much as our world sits in this whole AI bucket of like, AI, it’s going fast and it is going stupidly fast. There’s a whole world of business out there that people aren’t even aware of what to do with AI on their businesses, 100% right? So it’s like, it’s just bringing that to the market at some point in time.

Brad Weimert 37:52
Do you think that, in aggregate, AI is helping or hurting marketing right now? I think it’s both.

Rohan Sheth 37:59
It’s helping it on one side, but then it’s also hurting it because it’s giving people the opportunity to think that they can be the next best marketer just by writing sales like sales copy directly off of chat, GPT or Claude or something like that.

Brad Weimert 38:13
I think that most of the shit that I see done now is probably hurting more than it’s helping, and I think the people that are sort of adjusting how they approach everything they’re doing and kind of throw everything they’re doing out the window and saying, Hey, I’m my entire process is going to change right now. I’m going to interact with the robot and navigate through it, but that’s now part of the creative process, right? As opposed to just robot gave it to me, copy paste.

Rohan Sheth 38:43
Copy Paste. If you’re just gonna, robot gave it to me, copy paste, and not use your true like human brain to clean it up. I think you are definitely doing yourself a

Brad Weimert 38:51
disservice. Yeah. I think it’s also really relevant to note that it the fucking robots are wrong all the time, like not some of the time, majority of all the fucking time. Yeah, the standard, there is no standard of care with the robots. No, I was doing some, like, statistical analysis with stuff, and it was just wrong, yeah? And I responded, and I’m not gonna throw the platform under the bus, but responded, and I was like, That’s just wrong, yeah? And they’re like, Oh, I’m sorry, what I did was tripled this number inadvertently. And I was like, What the fuck Where did you decide to come up triple the number? But at least it had the wherewithal to know that it tripled the number. But it was bizarre. So normally, I interrupt the show to promote EPD to tell you about credit card processing, but today I’m going to tell you about our partner program. If you know other business owners that accept credit cards and you refer them to easy pay direct. You will get paid a percentage of what we make for the life of the account, as long as they’re processing. You can build a residual for doing nothing, just the introduction. You can do that by going to epd.com forward slash bam, partners, that’s epd.com forward slash BA. Them, partners. All right, so you’ve got, you’re spending a significant amount of time building presence on a bunch of different platforms. Ultimately, most people that we see, and I say this as somebody that has, you know, had 10s of 1000s of businesses come through our pipeline, and a huge chunk, like 20% of our audience are info people, right, creators, consultants, coaches, et cetera. Most of them drive for vanity metrics. Most of them want views and followers, but don’t have a good way to monetize. What is your path to building social influence and then converting that into business.

Rohan Sheth 40:44
Yeah. So what I’m doing, the one thing like the term that I like to use is the infinite loop concept. Me and John bosser were actually talking about this little while ago because I was explaining the theory around it, and he’s like, that’s actually very well thought out, and is we’ll use LinkedIn, for example, right right now on LinkedIn, I’m getting absurd amount of growth and views, like, crazy amount of views that tools you can use. So it’s like, what I’ve done now is I’m taking my LinkedIn comments, we’ll use that as an example, just one, and using AI tools that are peeling the comments, that are getting me all of their emails and then as well as phone numbers, and then I’m taking that, feeding it into platforms like instantly or smartly, or revering, and cold emailing them directly, saying, Hey, thanks for commenting on my LinkedIn post that you might want to be part of my newsletter. So now they’ve seen me on LinkedIn, and now all of a sudden I show up on their in their inbox. They’re like, Who the fuck is this guy? Right? And then if they don’t opt into the newsletter within 72 hours, I’m going to hit I’m going to start hitting them with retargeting ads. So it’s like taking one point of approach and getting them to see me multiple times, and at some point they can be like this guy clearly understands marketing, because he keeps showing up in my feed from different platforms, from a comment that I made on a post of his on LinkedIn. How the fuck is he doing this, which then eventually opens up conversations, opens up the DMS, and then that turns into a consulting call or turns into a done for you client on the gore of site.

Brad Weimert 42:05
Are you doing any LinkedIn inbox outreach? We are

Rohan Sheth 42:09
starting that. It’s not started right now, but it’s like the inbox inbound right now is so aggressive that I can’t even keep up

Brad Weimert 42:15
with that. Yeah, I mean LinkedIn their inbox because they allow in mail, yeah, it’s just there’s so much spammy shit. If I trash in there, for sure, oh, if I see in mail at all, I’m not even looking at it. Now. That said there are a bunch of creative ways, and there are only a couple, a couple tools that do it, but there are a couple tools that will do automated follow up for LinkedIn inbox, right? And it’ll sequence to say it’s full marketing automation platform specific to LinkedIn. It

Rohan Sheth 42:44
was one of the things we were testing years ago. I think it was called, cleverly, I believe

Brad Weimert 42:48
we’ve used a platform called dripify. Dripify, you know, the problem is that these platforms come and go and but dripify basically allows you to the hook with LinkedIn that we’ve had. We we use LinkedIn for outreach, for recruiting, and one of the because you can target based on role in company, right? So we can tell who’s in our industry, who’s with whatever company, what role they’re in, yada yada. So you can send a request to be a connection on LinkedIn, and in the body of the request, you can have a message. And that’s different than most platforms where you’re just, you know, trying to you’re adding them as a follower or a friend or whatever, in LinkedIn, you can actually put a message in the request, and so that request, they see the first message. So you’re already setting the frame, you’re already setting the frame, and they know why you’re reaching out to connect. And if you keep that simple, you get a connection, and then you can have an automated follow up that then talks to them based on that. That’s kind

Rohan Sheth 43:43
of cool. So you’re using that initial connection message as your original outbound and then from there, hit them after. That’s pretty smart. And it’s

Brad Weimert 43:51
functionally like, your opt in, right? Yeah? That’s pretty like, Yeah, I’ll talk to you, yeah. And then you can have branch logic based

Rohan Sheth 43:58
on it, based on how they how they response and respond and everything else. Yeah. What do

Brad Weimert 44:02
you think about staying so you brought up a good point, though, which is, you get this feeling of Omnipresence if you hit them with an email after or retargeting ad. How do you feel about hitting them in the LinkedIn DM versus following up with an email? Probably helps. I just haven’t

Rohan Sheth 44:17
done it right, like and that’s the reason why I think there’s only so many things that me as a person can handle that. So he’s handle that reason. Like the entire conversation this morning was around, okay, well, we’ve got so many things going, like, let’s just build a fucking mode around it and kind of and then build this entire, what I like to call infinite loop. So then that way, it’s like, you know, if they don’t want tell me to fuck off on my emails and don’t email me again, but I could still hit them through an ad right now. They’re like, Okay, this guy’s not going anywhere, right? Like, and then eventually they’ll probably see me on socials, because now they’ve interacted through something, and it’s like that pixel audience, they’re gonna start getting picked up and get shared all around, and then that’s where it’s also say, okay, and then I might show up on their Tiktok feed and just be in a troll, and they think that funny. Now all of a sudden, goes back. To, oh, I should probably talk to this guy, right? You just don’t know which way it’s gonna go. And it’s like, the broader you go, in my opinion, today’s day and age, I think the better it’s gonna be with your content going forward.

Brad Weimert 45:11
Man, I struggle with that, because there’s, on the one hand, this goes back to kind of your idea around ads and figuring out one platform that’s going to work, and scaling that one platform before you go broad into other

Rohan Sheth 45:24
what I mean like I went in all in on LinkedIn since November of last year, I’ve not done anything else but LinkedIn, right? So I did get it dialed it in, but now I’m leveraging that B to B platform to see how many other places Can I hit them. So yes, take one, go deep, and once you go deep, then start diversifying and use how do we leverage that audience to go somewhere else? An interesting one that I’ve studied recently is we’re talking about Tiktok, right? And like how the troll content and triggering content, there’s a guy that’s absolutely fucking blown up right now, and he’s done a phenomenal job. He’s out of China. His brand. It’s called LC sign. I don’t know if you’ve seen this stuff, all of his stuff is just absolute troll content, like, literally troll content. He just takes like, viral videos of like trolls that are going live, and then it’s just the opening videos that and then it cuts to him in his in his warehouse in China, and he’s just being a troll in the video. And then he talks about his lighting company. And it’s just the craziest fucking thing. And he’s gone like millions and millions and millions of followers, and indeed, someone did an interview. They flew to China, did an interview with them, and he talked about the entire growth of the company’s had since that went viral. And that’s all him being controlled. That guy right there. Yeah,

Brad Weimert 46:33
totally unrelated intro. And then go straight to his lighting, because it is his job to feed me the

Unknown Speaker 46:40
fuck I look like a fridge

Brad Weimert 46:44
anyway, good at first glance. That’s hilarious. All of his content is that, yeah, so what I would expect with this shit? And this is like, it’s interesting, because when I think about attention, I very much in most especially paid ads. And paid ads like you want targeted responses, because you end up, if you broaden the the aperture, and you end up with just like a shitload of people that aren’t your target market, that are that come into the funnel, your conversion is going to be terrible, right? And if you have a human component, you’re gonna waste your staff’s time like a motherfucker. So what I would expect with being a troll and then just like pitching some shit afterwards, you’d have a much, much, much, much lower percent conversion, but maybe you just get enough exposure that it makes sense,

Rohan Sheth 47:36
and then the shareability of people and those videos are getting shared like crazy. Yeah, on the internet that

Brad Weimert 47:41
probably makes the most like that probably makes the most sense if you have a product to sell that is has a really broad audience.

Rohan Sheth 47:47
Like, I’m going to test some videos in that as well and just kind of go straight clipping it does. I’m not fucking with that shit. I like this. The kind of stuff that I want to as a marketer. I want to test and try,

Brad Weimert 47:58
sure, yeah, yeah. I could see that if I was selling something other than payment processing, I might play with that.

Rohan Sheth 48:04
Well, I’m selling marketing. So I know, I know you’re in the same boat, but I’m just like, at the end of the day, it’s like, can I entertain small businesses and come

Brad Weimert 48:12
out of that? Yeah, yeah, you could do, I mean, you could do front end stuff that’s like, entertaining small business related shit. This is, like, totally unrelated troll shit. You know you’re

Rohan Sheth 48:23
gonna try whatever you’ll see. You’ll see some random fucking videos in your Tiktok or Instagram feed with me doing some like. I remember I’m talking about this on his podcast. That’s hilarious, but it’s like, it like, and he go, there’s a YouTube video. I can send you the YouTube video after if you want to watch it like, he literally talks about the insane growth of the company’s had because of these videos. Wow. Like, that’s perfect strategy. If someone’s watching and doing, let’s just call it a e commerce business. I’d be doing shit like this,

Brad Weimert 48:52
yeah, if you’re doing econ biz and and specifically, the product is something that appeals to a broad audience, then you can have tons of open front end stuff to get attention. Yeah, because the people that are gonna watch it, a higher percentage of them are gonna buy for sure, or potential candidates. Okay, well, we have lots of other conversations to have off air. The question I like to ask is we are now officially in like a full board entrepreneurial community, sorry, entrepreneurial ecosystem, where, like, the world has shifted from career to, you know, we were calling it the gig economy, but I think we’ve gone past that with like you have the ability to spin up businesses really quickly and accelerate, and as A result, you’ve got a whole generation that is coming of age, that that’s their path. They want to do your own thing. What advice do you have for a brand new entrepreneur?

Rohan Sheth 49:50
Two sided one is, we were talking about this at a certain someone that we had dinner with the other day. If you’re coming in and you’re young, just. Humble yourself and learn. And that’s, you know, it’s coming directly from what I did is like, I just even the rooms that we were in. It’s like when I was first in those rooms, I just shut up and fucking listen, right, do that. And two is put your ego aside and just go all in on one thing, a lot of the times I’m seeing the young, new entrepreneurs today is like they’re just so spread apart and so distracted, and because opportunities everywhere, especially being on the internet, it’s like, whatever you decide to pick on, just take that one thing and keep going. It’s like, no different than the conversation that I have all the time with people. Like, why do you still run grow up today? Why would we’ve had this conversation? Yeah, it’s like, I’ve been so far down this rabbit hole for so damn long. What am I just gonna 180 and off? Like, it doesn’t make sense. It’s like, and the one that masters that skills like, I could take that skill now to anything I do moving forward. So it’s like, you know, shut up and listen. Don’t objectify your opinions on things, because you have no life experiences in the business and entrepreneurship world. Go learn and give it everything you’ve got.

Brad Weimert 50:57
Yeah, I love that. I think that the the most common thing I hear relative to that, are people starting out feeling like they tried and they did it for six

Rohan Sheth 51:07
months. Oh, you bro, I didn’t even see any success, or where you would even consider success the first four years.

Brad Weimert 51:16
Yeah. Well, I think that there’s got to be a I think, with most things in life, it serves you to have some confines around what you’re doing and set some structure around what you’re doing. And with business saying, Hey, I’m going to give it X amount of time before I even bother reevaluating. And this is all I’m doing for a year, or two years, three years, whatever.

Rohan Sheth 51:39
Today’s image, I think giving it at least, giving it 100% a year, not saying I’m gonna semi give it and then go scroll Tiktok and Instagram and just fucking dopamine chase the whole time. But like be fully dedicated in whatever you’re doing for an entire year. You should come out the other side with something to show

Brad Weimert 51:57
you’ve built a bunch of this is gonna be an interesting question, because you’re focused on being omnipresent, where do you want to point people if they want to find out more about you? If you want to find out

Rohan Sheth 52:09
more about me, LinkedIn or Instagram probably be the two places. Like, if you want to see like, what I’m sharing on LinkedIn is from what’s working now for marketing, or theories around brand and direct response there if you want to just see me and kind of a mixture of who I am really and hanging out with this guy and doing some fun stuff all around the world. Is Instagram.

Brad Weimert 52:27
Love it. Rohan, Chef, always good to see you. Man, thanks for having me again, for sure. All right, that’s a wrap for this episode. I’m supposed to tell you that you should subscribe to the show and you should leave a review. I really want you to leave a review, though, because it makes like a radical difference in the algorithm and getting other people to be able to see the show. So can you please go leave a review? It’ll take you, like, 30 seconds. Also, if you want more episodes that are amazing, you can check out the full length video versions at beyond a million.com or youtube.com. Forward slash at beyond a million, you won’t regret it.