SEO Strategies

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Today, I’m joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing. 

Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason’s leadership.

In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He’s also the author of the #1 Amazon bestseller, “Honest SEO”.

In this episode, you’ll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house.

Inspiring Quotes
  • “I’m a big believer that I don’t get introduced to people for random reasons. Things happen for reasons and I was just reading the signals.” – Jason Hennessey
  • “​Everything happens for a reason. There are no coincidences in life.” – Jason Hennessey
  • “The currency on the World Wide Web is getting other websites to link back to you.” – Jason Hennessey
  • “You have to hire somebody that is truly passionate about SEO if you’re going to bring it in-house.” – Jason Hennessey
  • “​​You can look at AI as an opportunity or a threat.” – Jason Hennessey
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