Struggling to break through as a copywriter in the age of AI and shrinking attention spans?

In this episode of Beyond A Million, Brad sits down with Justin Goff, a serial entrepreneur with a special talent for copywriting and email marketing. Justin has built four multi-million dollar businesses across various niches, including supplements, fitness, and copywriting education. He sold one of those businesses in 2017 and another in 2022.

We explore how Justin’s background as a copywriter became his greatest business asset, and why he believes copywriting is far from dead despite the rise of AI. He breaks down exactly how he trains people to go from zero to $10K/month writing copy and explains why most people miss the mark by ignoring customer psychology. You’ll also hear what makes email so effective today, how Justin discovers high-converting hooks, and the unglamorous truth about exiting a company — twice.

If you’re thinking about freelancing, scaling a brand, or mastering email marketing, you’ll get a ton out of this.

Tune in!

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Key Takeaways:

  • 00:00:00 Intro
  • 00:01:10 Are copywriters irrelevant in the age of AI? 
  • 00:05:55 The fastest path to $10K/month 
  • 00:08:36 From $1 million to $23 million in 3 years
  • 00:18:53 Understanding your customers and studying the market
  • 00:23:47 From 7 to 8 figures 
  • 00:25:25 Justin’s exists 
  • 00:34:50 Margins, coaching, and messaging 
  • 00:40:13 When is the right time to exit your business?
  • 00:44:00 Copywriting and selling through email 
  • 00:55:45 Email in the time of short attention spans 
  • 01:01:56 Different types of emails 
  • 01:05:49 Lifestyle design 
  • 01:08:35 Outro

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Additional Resources:

🔹 Justin’s Website: https://www.justingoff.com/ 

🔹 Justin on Instagram: https://www.instagram.com/itsjgoff/ 

🔹 Justin on YouTube: https://www.youtube.com/c/JustinGoff

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you’re an entrepreneur or business professional who’s looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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