If you’re serious about growing your business, you need real-world client acquisition strategies that not only bring people in but also convert them into paying customers. That’s exactly what Mike Koenigs shared on the Beyond a Million podcast with Brad Weimert.
In his episode, Mike broke down the hard-won lessons and proven methods that entrepreneurs can use right now to attract and close more clients. You can catch the full conversation on Beyond a Million, but let’s look at three of his most powerful approaches.
Owning Your Audience as a Client Acquisition Strategy
Mike doesn’t mince words about the importance of controlling your customer base. As he explains, “I always said, get your people off the platform and put them in a list and sell them stuff.” In other words, relying on social platforms is renting, not owning.
The most effective client acquisition strategies start with moving your audience onto channels you control, like email lists, where you can nurture relationships and drive direct sales.
But Mike takes it further. Your content has to do more than get attention. “Your content either makes money or it doesn’t. It either builds a brand or it doesn’t.”
That clarity is what keeps you focused on producing content that actually leads to clients, not just vanity metrics.
Structuring Growth with the 6Ms Framework
A big part of client acquisition is designing a business that’s built to scale, and Mike’s 6Ms framework is his secret weapon. “So the 6Ms. Are mindset… market… model… message… media… and then multiplier.”
This framework isn’t just theoretical. It’s how he reverse engineers success. From shaping the right mindset to targeting the right market, building the right model, and amplifying it all with multipliers, the 6Ms provide a structure that makes every client acquisition strategy more effective. Without this structure, most businesses are just guessing.
Closing Premium Deals with the $1,000 Cup of Coffee
One of Mike’s most innovative client acquisition strategies is what he calls his “thousand dollar cup of coffee” campaign. Instead of free calls that eat time and energy, he flips the script: “I made the campaign, which now is my thousand dollar cup of coffee campaign.”
The process is powered by AI. Mike says, “I have built an AI tool that does deep research on the prospect… I’m going to ask you seven questions and my goal is to give you an 11 experience on a scale of 1 to 10… In 30 minutes, they’ve got the map.”
By charging for this premium diagnostic, Mike qualifies only serious prospects and delivers so much upfront value that the next step, working with him at a high level, feels natural.
Why These Client Acquisition Strategies Work
Mike Koenigs’ approach to client acquisition is refreshingly practical. Own your audience instead of renting it. Use the 6Ms to ensure every piece of your business is aligned. And when it comes to closing, lead with massive value through a premium, AI-backed process. These are strategies that have been proven across multiple businesses and industries.
To dive deeper into Mike’s thinking and hear more strategies like these, tune into his full episode on the Beyond a Million podcast.
And if you want even more actionable insights delivered directly to your inbox, make sure to subscribe to the Beyond a Million newsletter today.
