When it comes to scaling a business, few entrepreneurs have broken down the playbook as clearly as Jake Setterlun. Jake is 29, runs four different companies, and somehow manages to make offer-building look easy. He started out doing Facebook ads for real estate agents, but everything changed when he figured out what makes an offer irresistible.
That insight led to The Offer Code, his “Purple Ocean” framework, and multiple agencies doing seven and eight figures. In our conversation, Jake laid out a handful of strategies that cut through the noise and help business owners find leverage fast. To dive deeper into his full story and hear every tactic, tune into Jake’s full episode on the Beyond A Million podcast.
His approach blends creative offer design, innovative use of AI, and lightning-fast offer validation. At the center of it all is what he calls the Purple Ocean Offer, a strategy designed to stand out in a crowded marketplace while still building on proven demand.
Building a Purple Ocean Offer
Jake is adamant that success starts with how you structure your offer. As he explained, “You always need to have one specific thing that’s unique to you that nobody else can copy.” That’s the foundation of the Purple Ocean Offer. Instead of fighting in the crowded red ocean or trying to invent an entirely new blue ocean, you take a proven service and give it a unique twist that sets you apart.
The mechanics are simple but powerful. Jake recommends creating a four to five step offer stack that maps out how you get a customer from their current state to their desired state. As he put it, “Those two things… a structured offer and then a unique mechanism, are the two biggest… non-negotiables for us.”
By combining clarity and uniqueness, you not only make your offer irresistible, but you also make it hard for competitors to replicate. The Purple Ocean Offer works because it blends familiarity with differentiation. Customers recognize the value immediately, but they also see that you are the only one delivering it this way.
Using AI to Qualify Leads and Book Calls
Once the Purple Ocean Offer is dialed in, the next bottleneck is usually lead follow-up. This is where Jake leaned heavily into AI. He shared, “We… launched… a policy consultant AI agent… [that] calls the leads… and then it passes them on to the agent.” The system doesn’t just stop at voice calls; it integrates voice AI, SMS, and scheduling software to automatically qualify leads and book appointments.
The results speak for themselves. Jake said, “We saw about a three-times… booking rate.” That’s the power of combining speed-to-lead with consistent follow-up. By pulling client knowledge into a training database, the AI can even answer common questions. And when it can’t, Jake instructs it to gracefully acknowledge the limitation and pass the note back to the human team. This blend of automation and authenticity is a game-changer.
And here’s the real tie-in: a Purple Ocean Offer only works if it reaches prospects quickly and reliably. AI ensures that no lead falls through the cracks, which maximizes the conversion power of the offer you worked so hard to craft.
Validating Offers with Speed
Even with a great Purple Ocean Offer and strong follow-up, Jake emphasizes that validation is critical. His go-to move is what he calls “offer-on-image” ads. As he described, “We run offer-on-image ads… slap the offer on the image, and we’re going to see if people book.” It’s the fastest way to know if the message is landing.
He doesn’t sugarcoat the results. “If you’re not getting any yeses… it means your offer sucks.” Instead of blaming the channel or the algorithm, Jake insists on facing reality. The idea is to put your offer in front of real eyeballs and see if it resonates. If it doesn’t, you tweak the offer and try again. Paid ads on platforms like Meta are his preferred testing ground, but the same approach works with cold outbound if budgets are tight.
This rapid testing loop ensures that you don’t waste months building funnels or spending on ad campaigns that don’t convert. By validating your Purple Ocean Offer quickly, you can double down on winners and cut losers before they cost you too much time and money.
Why the Purple Ocean Offer Matters
What makes the Purple Ocean Offer approach so compelling is how these three pieces, offer design, AI automation, and rapid validation, fit together. You start by crafting a structured, unique offer that sets you apart. Then you deploy AI systems to maximize lead conversion. Finally, you test relentlessly to validate and refine the offer until it sticks.
In a marketplace where most businesses are either drowning in competition or taking wild swings at innovation, the Purple Ocean Offer provides a practical middle path. It’s innovative enough to differentiate you, but proven enough to build on existing demand. That’s why Jake insists it’s a non-negotiable foundation for growth.
As he put it best: “Get your offer in front of eyeballs and see if they say yes.” That single line could serve as a mantra for entrepreneurs everywhere. With the Purple Ocean Offer, AI-powered lead conversion, and rapid validation, you’re not just running a business—you’re engineering predictable growth.
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