Why a Customer-Centric Marketing Strategy Beats Traditional Advertising
In a world where advertising costs are climbing and attention spans are shrinking, the old “spray and pray” approach just doesn’t work anymore. Today’s most successful marketers and entrepreneurs are pivoting to something far more sustainable: a customer-centric marketing strategy.
On a recent episode of the Beyond A Million podcast, marketing expert Rohan Sheth shared a playbook packed with real-world strategies to lower ad costs, improve conversions, and build stronger customer relationships. If you’re still hopping from agency to agency—or burning cash on outdated tactics—it’s time to shift.
Start Your Customer-Centric Marketing Strategy by Listening to Your Audience
Before building funnels or launching ad campaigns, ask this: Do you really understand what your customers want?
Most businesses think they do, but Rohan insists the smartest strategy is going straight to the source. That means running surveys, reviewing customer service logs, and jumping on calls with past buyers.
“Just doing a simple audit with their own customers gives us more data back to how to fix that offer,” he says.
This kind of feedback helps you shape messaging that resonates. It’s the first building block of a high-converting customer-centric marketing strategy.
Boost ROI with Creative Testing in Your Customer-Centric Campaigns
A core component of Rohan’s strategy is aggressive creative testing. Far too many brands spend thousands on ads while running only a handful of creatives. That’s a mistake.
To succeed in today’s ad environment, your customer-centric marketing strategy needs volume and variation. Rohan recommends testing 25–30 new creatives every week.
Start with static images. Once you find a hook that works, turn it into a GIF. Then into a video. This step-by-step refinement lets you scale without blowing your budget, and ensures you’re consistently aligning with what your audience actually responds to.
Platforms like Meta and TikTok thrive on novelty. The more angles you test, the more data you collect, and the lower your cost per lead becomes.
How to Build an Omnipresent Customer-Centric Funnel with the Infinite Loop Method
Rohan’s “Infinite Loop” method is all about visibility without being pushy. It’s an advanced tactic that turns organic engagement into an omnipresent experience.
Here’s how it works: someone engages with your content on LinkedIn. You extract their contact info, follow up with a personalized email, and if they don’t respond, you retarget them with ads across Meta and Google. Eventually, they see you on multiple platforms, reinforcing trust and familiarity.
This multi-touchpoint system is the perfect extension of a customer-centric marketing strategy because it keeps the customer journey fluid, responsive, and personalized, without the need for aggressive sales tactics.
Why a Customer-Centric Marketing Strategy Wins in the Long Run
The marketers winning in 2025 aren’t the loudest. They’re the ones who listen best. A customer-centric marketing strategy works because it aligns your brand with the real desires and behaviors of your audience.
From feedback loops and creative testing to omnichannel visibility, Rohan Sheth’s approach is a blueprint for any entrepreneur serious about scaling sustainably.
