If you’ve ever felt like you’re chasing your tail trying to keep up with the latest Instagram algorithm update, you’re not alone. For entrepreneurs and business owners who want real results—not just vanity metrics—navigating the platform without a clear Instagram growth strategy can feel like constantly chasing a moving target.
However, Instagram growth expert Brock Johnson offers a refreshingly grounded perspective. According to him, the real key isn’t riding every trend. Instead, it’s about anchoring your efforts in a few core fundamentals. In a recent conversation with Brad Weimert on the Beyond a Million podcast, Brock outlined a simple yet powerful Instagram growth strategy that continues to work—even as the platform changes. To dive even deeper and uncover more of Brock’s tactical insights, be sure to watch or listen to the full episode of Beyond a Million.
Let’s explore three of his most actionable takeaways and how you can start using them immediately.
Foundational Instagram Growth Strategy: Niche, Profile, and Content Framework
Many creators feel overwhelmed by how much content they think they need to post. Yet Brock insists that long-term success on Instagram comes from mastering three essential pillars.
First, get crystal clear on your niche. Identify exactly who you’re speaking to and what problem you’re solving for them. Without this clarity, even your most polished content may fall flat.
Next, optimize your profile. Treat your Instagram bio like a billboard. It should communicate what you’re about in just a few seconds. When someone lands on your page, they should immediately recognize whether your content is relevant to them.
Finally, focus on both quality and quantity in your content. Don’t just aim for perfection. Instead, produce content that’s good—and do it often. If you can manage both, you’ll outperform most creators on the platform.
Together, these three elements form the bedrock of Brock’s Instagram growth strategy. This approach doesn’t rely on hacks or fleeting trends. Rather, it’s grounded in timeless principles that continue to work, regardless of how the algorithm evolves.
How to Include DM Automations in Your Instagram Growth Strategy
Instead of directing users to the link in your bio, Brock recommends using the power of direct messages (DMs) to drive conversions. This method isn’t just effective. It’s supported by the numbers. Instagram DMs are used 60 times more than the feed, making them the most active and underutilized space for selling.
Here’s how it works: set up DM automation so that when someone comments a keyword—like “guide” or “growth”—they automatically receive a resource, offer, or lead magnet in their inbox. This frictionless exchange benefits both parties.
As a result, your post gains more engagement (which boosts visibility), and your followers get what they need instantly—without navigating away from your content. In short, it transforms static posts into interactive sales funnels.
Brock considers this tactic a cornerstone of any strong Instagram growth strategy, especially for creators and entrepreneurs looking to monetize their audience.
Instagram Trial Reels: The Secret Weapon in Your Growth Strategy
Another high-impact feature Brock recommends is one many creators haven’t even heard of yet: Trial Reels.
Launched in late 2024, Trial Reels allow you to post content that appears exclusively to non-followers. This means you can experiment with frequency, formats, and messaging without risking content fatigue among your existing audience.
Brock uses this feature aggressively posting up to 25 Trial Reels per day. He treats each one like a practice swing in a batting cage. Some reels may strike out, but others might hit big. When a Trial Reel performs well, he repurposes the content for his main feed to amplify its reach.
This tool is incredibly valuable because it delivers real-time feedback from people outside your current circle. You’re not just speaking to loyal fans. You’re testing what captures attention from brand-new viewers. That kind of insight is essential for optimizing any Instagram growth strategy.
Why Sustainable Instagram Growth Strategies Outperform Trends
At the heart of Brock’s message lies a simple truth: growth doesn’t come from chasing trends—it comes from executing a smart, consistent strategy.
DM automation, a dialed-in profile, and Trial Reels can help you build a system that grows itself. In a crowded space, strategy always wins.
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