In a world where most entrepreneurs chase quick wins, Chandler Bolt has taken a smarter, more sustainable approach: scale your business with content. For him, the most powerful growth doesn’t come from grinding harder. It comes from building strategic, high-leverage assets that do the heavy lifting for you.
But not just any content. We’re talking about long-life assets (books, frameworks, and media) that drive leads, clarify your message, and multiply your reach.
Chandler, founder of Self Publishing School and author of seven books, has built a content-driven business that generates eight figures annually. His book funnel alone brought in over $7 million last year, not through royalties, but by embedding it into every layer of his business.
In his second appearance on the Beyond a Million podcast, Chandler breaks down the exact strategies behind that growth, from turning books into lead machines to building a media team that compounds his influence.
🎧 Want the full breakdown? Listen to the full episode here and hear Chandler share the tactical playbook behind his multi-8-figure content engine.
So, what does it actually look like to scale your business with content?
Use a Book to Scale Your Business with Content and Leads
Most people write books hoping for royalties, bestseller status, or ego boosts. Chandler flips that model on its head.
He treats a book as a business tool, something that lives inside your sales funnel, speaks for you in rooms you haven’t entered, and becomes a training manual for your customers and team.
“I look at the book as like, how do I use the book to get more leads, sales and referrals?”
In his world, a book isn’t the final product. It’s the front door to your business. Whether it’s used as a lead magnet, sales enablement tool, or even part of your onboarding process, it should reduce friction and increase conversions across the board.
The book becomes a scalable spokesperson that communicates your frameworks, your values, and your unique value prop, consistently and without your time.
How Documenting Frameworks Helps You Scale Your Business with Content
Every founder has a handful of “broken record” conversations. You know the ones: explaining your process to a lead, onboarding a team member, or walking through your philosophy on a sales call…for the hundredth time.
What Chandler suggests is deceptively simple: document those conversations and turn them into frameworks.
“What are the broken record conversations that you keep having over and over in your business?… Then how do we just take that broken record conversation and turn it into a framework that’s easily repeatable?”
This is where real leverage lives. When you can take messy, verbal, off-the-cuff expertise and crystallize it into repeatable content, whether it’s a chapter in a book, a video, or a visual one-pager, you’re no longer the bottleneck.
These frameworks help your team sell better. They help clients understand you faster. They create intellectual property that separates you from the competition.
This is how you scale your business with content, not by creating more, but by turning what you already know into tools others can use.
Why Going Pro is Essential to Scale Your Business with Content
Chandler is the first to admit he waited too long to go all-in on content creation. For years, he relied on blog traffic and organic SEO, viewing social content as a hamster wheel with no shelf life.
But eventually, he realized something had to change. The media landscape was shifting, and if he wanted to stay relevant (and win long-term) he needed to build a machine.
“We should have reinvested and built a media team and really went all in on video and social content.”
Now he’s approaching content the way top companies approach operations: with systems, pros, and infrastructure. He’s hired top talent, invested in video, and built internal workflows that make media a core part of the business, not a side hustle.
The lesson here? Treat content like a business unit.
Whether it’s blogs, books, videos, or podcasts, content that scales your business doesn’t happen by accident. It happens when you commit, invest, and operate like a pro.
The Smartest Way to Scale Your Business with Content
The through line in all of Chandler’s advice is this: content gives you leverage.
Whether you’re codifying your frameworks into a book, building a referral flywheel with thought leadership, or turning daily conversations into videos, you’re removing yourself as the bottleneck and creating assets that multiply over time.
The payoff isn’t always instant. But it is exponential.
If you’re serious about scale, don’t just work harder, work smarter. Scale your business with content that earns attention, automates education, and makes your message unforgettable.
Want more behind-the-scenes strategies from 8, 9, and 10-figure entrepreneurs like Chandler Bolt?
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