Today, I’m hanging out with Garrett Salpeter, the founder of NeuFit, a leader in Direct Current therapy and neurological stimulation. Since 2017, NeuFit has helped thousands of patients more effectively rehabilitate, recover, and create neurological breakthroughs.
The company is best known for the Neubie – a neuromuscular electrical stimulation (NMES) device that can influence the movement of cells within the body to speed up the healing and recovery process.
Over 90% of people notice progress, less pain, and improved function in their first session. I’ve personally worked with them to heal an injury of my own and saw phenomenal results.
In this episode, you’ll learn how a passion for neuroscience, combined with an intense focus on product development, has allowed Garrett to grow a business serving multiple verticals, including physical therapists, chiropractors, athletic trainers, pro sports teams, and other fitness experts.
We also dig into how he handled marketing/sales in a heavily regulated industry, why he decided to license his technology, his approach to hiring from within, and the major boost in retention that enterprise physical therapy companies are seeing as a result of using his product with their patients.
- “The best time to fire someone is right when you think you should because it rarely gets better.” – Garrett Salpeter
- “It’s really compelling when you see someone who looks like they could just go on stage at Mr. Olympia saying, ‘Dang, that thing just gave me the best workout.’” – Garrett Salpeter
- “Our muscles essentially just do what they’re told by the nervous system. They’re kind of like the soldiers. The nervous system is the general.” – Garrett Salpeter
- “We’ve done a lot of promoting from within. And I like that because we get to understand and get to know people. We can tell they’re a good cultural fit. We can tell they’re true believers in our mission and they live by our values.” – Garrett Salpeter