Chris Do

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Today, I’m talking with Chris Do—an Emmy award-winning designer and the CEO and founder of The Futur, an online education platform dedicated to teaching 1 billion people how to make a living doing what they love.

For many founders, content creation and brand building can quickly become confusing. Should all companies create content? What makes some content better than others? How do some companies build strong brand loyalty while others struggle?

Chris has over 27 years of experience in brand design, strategy, and consultancy, working with top clients like Microsoft, Sony, Nike, and Starbucks.

In today’s episode, you’ll learn how to create a brand that your customers will pay a premium for, Chris’s “911 Formula” for creating content that converts, how to go from a commodity to a category of one, and much more.

Inspiring Quotes
  • “The brand with the strongest tribe always wins.” – Chris Do
  • “The strength of your brand and your storytelling allows you to command a premium.” – Chris Do
  • “When it comes to hiring, you only attract the kinds of people who are attracted to your beliefs and values.” – Chris Do
  • “If you can’t predict where they eat, what channels they watch, what books they’re reading, what movies they enjoy, and where they’ll be next, then you’ve got no avatar.” – Chris Do
  • “It’s better to be weird or different than it is to be better.”  – Chris Do
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