If you prefer the audio version, listen below or Subscribe and save for later

Subscribe to the Show

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it’s there!
If you want episodes delivered straight to your inbox, consider subscribing to the show and we’ll email you each time a new episode is released!

Get the full Experience by watching on:

Today, I’m talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world’s biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model.

His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers.

Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.

In this episode, I dig into Brendan’s expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.

Inspiring Quotes
  • All paid advertising does is give you reach. It causes you to get your content in front of people. It doesn’t force people to stop and watch and retain that content.” – Brendan Kane
  • As it pertains to building an audience, connecting with an audience, it’s less about money and budget, and it’s more about having the foundational elements of what it takes to tell a story in today’s new world.” – Brendan Kane
  • Focus less on the followers and more on your ability to create viral content. Viral content will build the followers but viral content shows you know how to connect with audiences. Just because you gain a follower doesn’t mean you’re guaranteed to reach that follower.” – Brendan Kane
  • If you master any platform, you’re going to have more business than you know what to do with.” – Brendan Kane
  • “All social media algorithms are designed for one thing, and that’s retention.” – Brendan Kane
  • “Our job as content creators from an organic perspective is how do we make our subject matter interesting to anybody while still subtextually playing to our core audience.” – Brendan Kane
  • “Focus on the big three: feelings, facts, and fun because that’s 75% of the population.” – Brendan Kane

Watch Or Listen

Catch BAM on your favorite streaming platform & Subscribe

Watch the full length video episodes on our YouTube channel for the best experience possible!