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21: Hitting $700M in Online Sales Using Copy That Converts with Chris Haddad

Episode 21 . 1:00:18

Chris “Mr. Moneyfingers” Haddad is an online copywriter and marketer who stakes claim to sales letters and VSLs that have driven over $700M in revenue.

After getting fired from every job he ever had, Chris found the world of direct response copy and quickly realized there was money to be made.

He was writing copy for all kinds of a-list entrepreneurs. The only problem was that everyone was getting rich but him.

So, he decided to build a company of his own under the pen name Michael Fiore. His alter ego went on to become a relationship coach, 3X bestselling author, and legendary copywriter in the relationship advice niche.

In today’s episode, I’m talking with Chris about his unique approach to writing irresistible copy that converts. You’ll learn the storytelling framework he uses to double his clients’ conversions, tactics for creating deep connections with buyers, and how he went from getting fired as a greeting card writer to starting and scaling a 9-figure online business.


”Money for me is safety. It’s the only thing that can keep you safe when the world goes to hell.” – Chris Haddad

“I don’t think you can be a great marketer or great copywriter without becoming a cynical son of a bitch.” – Chris Haddad

“Humans are irrational crazy monkey’s who are driven by the exact same drives we had thousands of years ago. You start realizing the buttons you can push in peoples brains with copy. We do not make rational decisions. Humans are fucked.” – Chris Haddad

“Your margin is my opportunity.” – Jeff Bezos

“Stories are the operating system of the human mind. I use them to sell stuff.” – Chris Haddad


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