Jack Bosch  00:00

Know that we deliver value. We deliver the best program in the industry. Our success rate of our students is about three to four times higher than anyone else in the industry. Somebody does what we ask them to do, goes into one our program. They will succeed. It’s not so such a revolutionary thing. It’s actually going back to the basics.

Brad Weimert  00:17

Congrats on getting beyond a million what got you here won’t always get you there. This is a podcast for entrepreneurs who want to reach beyond their seven figure business and scale to eight, nine and even 10 figures. I’m Brad weimert, and as the founder of easy pay direct I have had the privilege to work with more than 30,000 businesses, allowing me to see the data behind what some of the most successful companies on the planet are doing differently. Join me each week as I dig in with experts in sales, marketing, operations, technology and wealth building, and you’ll learn some of the specific tools, tactics and strategies that are working today in those multi million, eight, nine and 10 figure businesses, life can get exciting beyond a million. Jack Bosch, it is great to see you, my friend. It has been entirely too long.

Jack Bosch  01:01

I agree. Zach, how are you? How are you doing?

Brad Weimert  01:05

I’m great. You know, I feel like I open a lot of podcasts like that, because this is my excuse to catch up with people I like and actually dig into questions that I don’t get to ask them about you being one of them. So I think that as you have gotten more and more successful, I’ve seen you less and less at events, which is where I originally met you, probably, God, I don’t know, 1015, years ago, something like that. At this point, you have done a ton of real estate investing. You have a large real estate education company, and now I see you sort of gallivanting the world. So tell me the current status of your real estate investments in your real estate business as a starting point, or your education business.

Jack Bosch  01:44

Yeah, that’s correct. I actually disappeared from the entire event circle about eight years ago. And when I realized that I was after every event, I was coming home with so many good ideas that they just distracted me from what mattered instead of actually contributing to what mattered. So instead, what we did is we found we focused on one or two things to do them really, really well, and our business started growing 50 to 70% year after year for five years in a row. And yeah, so, so, but, but the status of our business is the following. We have basically multiple businesses. One of them is a real estate or land flipping business. So we buy and sell pieces of land. We find owners that no longer want their pieces of land. The nice part about land is that you get discounts way steeper than than in house world. So it’s not uncommon to get a piece of land for 20, 3040, cents on the dollar, and then it’s obviously makes wholesaling very, very easy, because you don’t have to fix and flip anything. You don’t have to even inspect anything. You just simply turn around market that thing up to 60 cents on the dollar, and make 20,000 $30,000 in the process. And do that again and again. And my wife and I have done over 5000 deals like that. Second kind of businesses. We have a coaching business that teaches people how to do what I just said, The Land business. And we have our claim to fame is that we have already taken over 1000 people to millionaire status with that business, with with with that strategy. So we are very, very proud of that. It’s really kind of our legacy business. And the third business is that about 2009 when the market crashed. Back then, we started realizing America was for sale, and our land business continued to do really, really well during that time and and since then, and has always done really well. But when everyone’s business crashed, ours did not, is my point, and we started taking money off the table and putting it into first single family, then multi family. So now we have about close to $100 million of multi family properties and a few of single family properties under under management, most of them, large part of that we own directly. Large part of that. We are the general partners in the syndications, where we basically have allowed some people to come on board with us, but we are the controlling entity that that that owned the property, qualified for it, bought it, manages it and brings it to success, and then resells it in the probably in the next two to five years, will sell these properties and so and that has become its own business, its own eight figure, close to nine figure for that firm, asset value, but in terms of revenue, its own eight figure business, because we we now have a small team in place that we’re constantly looking for deals, and when we find a good deal, which doesn’t happen very often these days, because there’s not that many good deals out there, but when we find a good deals, we raise the money, put the deal together and go buy it and then manage it. Awesome.

Brad Weimert  04:38

Now I have 15 follow up questions. Let’s, let’s start with a recap, though, which is land flipping, personally, was the starting point here, learning how to buy land at an under undervalued price. And then you use the term wholesaling, which is basically finding the person that actually wants to do something with the land. So you market find a heavily discounted piece. The land. You resell it, somebody that actually wants to invest and develop it. Perhaps they’ll buy it still at a discount, but because you bought it so cheap, there’s a margin there, you take that money, and that’s a velocity game. So it’s find a bunch of deals. You said you did 5000 deals with your wife, which is wild. So I want to ask about that. The second is the coaching side of things, and the third is now multi family and single family investment. Those are the three big categories, right, correct, cool. So I’ve got a bunch of questions independently, but I want to start with you. Mentioned that you stopped going to live events for eight years because you realized that you weren’t implementing enough, and you didn’t need all of these ideas. You just needed to focus. I think that that’s a really, really good starting point in theme, because the most common thing that I see with sub $1 million entrepreneurs or just crossed a million are that they’re just distracted, like they’re trying to do everything and they’re trying to do everything right, and it’s better to get something done than to have it done perfectly. Or, more importantly, it’s better to have something done than to not ever get it done perfectly, right? Exactly. Um, what were the things that you were doing to move from a million or a couple million to eight figures that you were focusing on year in year out? Yeah,

Jack Bosch  06:16

so, so the most important thing that was in our coaching business, we wanted to grow that part of the business from a smaller business into a larger business and and the the most important thing is, is that we realized that we need to focus on fundamentals. And I think that’s even today that’s still very, very, very, very, very important. Because a lot of people, what they do is they take for these conferences are fantastic. But what always wins the best presentation at the conference is the hottest gimmick that gets you it’s like a hack, a hack that gets you 3000 leads in the next 30 days without spending any money. Great. Fantastic. You go to that lead, you get five, 3000 leads, or whatever number I just said, and but it’s usually not a sustainable hack. It’s a hack that works for three months and then you got to reinvent yourself. So what we have realized, what we realized at that time, is that the fun and fundamental of community building and trust building is a fundamental that will never go away. And on the contrary, in the in the world that we live in, trust is becoming less and less like people have less and less trust, because now with also with AI and things like that, you can fake everything also out there. So we wanted to build a community, so we basically started creating a Facebook group back then. Now today, there’s more people to do what we do, but we were one of the first ones who created the Facebook group where the actual expert, like you want to call it guru, or whatever you want to call it, but the actual expert, me and Michelle were in there on a daily basis answering a question, because in the education industry, allow for, particularly the real estate education, or any kind of the Make Money industry, has a bad rap, because there’s a bunch of people out there, and not not all of them, of course, but there’s enough to to make me mad sometimes is they’re out there that are basically going out there and they’re giving the minimum, charging the most and delivering as little as possible, and they are truly afraid of their customers. Because they’re afraid, from the point of view, that they don’t want to meet their customers, they don’t want their customers to talk to each other, because if, if they’re not delivering good work and good a good program, what are these customers are going to say to each other? They’re gonna be like, Yeah, this sucks. So yes, that’s right, this sucks. And all of a sudden they gang up together. And all of a sudden they have like this, all this negativity coming your way, and they don’t want that. So Facebook at the beginning, like about eight years ago, there was almost no group run by any kind of educator, where you literally allow, where you invite your customers to come in together. You invite them to join experiences together. You invite them to ask questions. You invite where you answer questions, where you build a true community. We were one of the first ones that did that because everyone else, again, was trying to prevent people from doing that. They were hiding from their customers. Well, we simply do that because we know that we deliver value. We deliver the best program in the industry, we know that our success rate of our students is about three to four times higher than anyone else in the industry. In other words, I can honestly say that if somebody does what we ask them to do, goes into one of our program and really does what we ask them to do, they will succeed, because we’re going to bend over backwards to help him to succeed. And, man, not many people can’t say that. So I’m have no problem getting everyone into a group. And if somebody complains about something, I want them to have that place to complain so we can go in there. It’s like, so what? What’s going on? Why are you not succeeding? What’s happening? I want to, I want to be able to dive in. I want to able to publicly solve his first. Wow, his or her problem, right there, and so on. And by doing that, you’re building even more trust. And by building the trust automatically, people are like, dude, this guy, these these guys are different. These guys are like, they’re openly sharing, and they’re helping. And think I want to hire them. So our business, as a result of being open and inclusive, ended up organically going without us even ending spending money on marketing. Do

Brad Weimert  10:25

you have a budget for marketing now? Yes.

Jack Bosch  10:26

Now we spend a million dollars a year in marketing, but But before, but even, but we also now five or five times larger than we were at that time. So that method allowed us to grow into the mid seven figures, and then from there up, we added market, we added advertising to it. But the same strategy is being applied today. Our groups are open groups. People are asking questions. People are helping each other. I’m in there on a daily basis. I’m doing weekly lives in the group, all for free, just to share, share, share, share. And now other people in the industry are doing this also, and doing this very, very successfully and so on. That’s that’s really so it’s not a rocket science. We just basically went back to the basics. And so, like, how cool would be if we actually take care of the customers that want to be taken care of and that actually want to trust us? Well, it’s not so such a revolutionary thing. It’s actually going back to the basics. Yeah.

Brad Weimert  11:20

Well, I like the idea of going back to the basics in general, and that’s one of the reasons that I wanted to kind of double click on this. Because I see a ton of businesses, and you and I have personal friends in your space, in the real estate education space that we’ve known for a decade, and they keep doing the new thing, and we have a certain group of friends that have accelerated significantly in that space, and went from having a small business to having a very large business. And then we have others that have changed paths a bunch of times and kind of tried the new gimmick, and it might work for a little while, and then it doesn’t, and they’re kind of chasing this thing community building you mentioned to be one of the fundamentals. And I think that, do you think that that’s specific to real estate education, or do you think that that applies to other spaces as

Jack Bosch  12:06

well? Applies to every space, I think every space that has customers, that the customers want to have. I mean, that’s why you find this entire thing, like forums that came up back in the day. So now there’s all these, these different websites where people can, can ask each other about personal experience and and help each other. It’s like YouTube, like, like, you want to figure out. Anything you want to figure out, you go on YouTube, and there’s a tutorial for it that helps you figuring out people want other people’s opinion. People want to be part of a community. People want to be part of, part of anything that’s something that’s that’s that shows them that they’re not alone, because also nobody, like, it’s a simple sales kind of thing too. Nobody wants to be first to buy anything. And then, if you’ve seen that video on YouTube where this guy’s like, they’re in an open air festival, and this guy’s on the on this hill, and he’s dancing really wildly, like, really weirdly, on his own, and everyone looks at them. It’s like weirdo. And soon enough, two people, one person joins in, then two more people join him. The moment it hits three or four people, the entire thing flips. And it becomes from weirdo to, oh my god, this is they’re creating a movement here, and I’m being left out. And within, I think, a total of three minutes, it goes from one guy dancing to 300 dancing and 50 being left out on the side, feeling weird because they’re not part of it. And in essence, I think that’s true for anything that’s true for music, that’s true for anything we are human beings, and human beings like to be part of something where they feel good about it, and community is important for that.

Brad Weimert  13:40

Yeah, yeah, that’s interesting. I mean, I’ve seen that particular video as as a video, as a meme, tied to a whole bunch of different lessons. You know, don’t afraid, don’t be afraid to be the first sort of whole different, whole bunch of different lessons. But in this case, one of the points being made is third party validation, right? So when you think about it from a marketing perspective, it’s just like having testimonials on the site. If you have an active community, it shows that there’s third party validation of people actually using your product or service, no matter what that product or service is.

Jack Bosch  14:11

Yeah, exactly right, and they’re doing on a daily basis. I mean, it has happened that somebody does suppose something critical, because we’re not immune to something critical. We’re not we make mistakes and things like that, and, and then by the time that I even see it and have a chance to answer there’s already seven existing customers came and answered it and, and can basically says like, Hey, this is not typical. They’re usually amazing. They’re reach out over here, call them this and that, or just solve the person’s problem and or just basically rebutted. It also is like, No, this is not true. I’ve done XYZ, and I’ve had this experience. So it’s like, your audience, if you if they feel truly part of a value community, actually will come to your rescue and will come then and help you. If somebody is really saying something mean about you.

Brad Weimert  15:01

Yeah, that’s super interesting. So when I think about that, in applying that to other businesses, like like mine, like easy pay direct, we don’t have a community tied to easy pay direct, but, you know, we have 1000s of customers, clients that use easy pay direct, and so the reviews that we see, we have a phenomenal online reputation with tons of positive reviews, but with scale, you end up with people that have bad experiences. Sure, our default is for our team to respond, but it would be interesting to encourage a mechanism where other clients respond for you, and there are certain certainly ways to facilitate that, whether you have a closed community or it’s just open on every review site in the world. Oh, that gets my brain going. That’s great.

Jack Bosch  15:46

There you go. Yeah, think about it like there’s, like, Ambassador programs that you have some of the customers. I mean, we have been working with you guys for what, 10 years, and we have, we have, so far, we have had the best experience with you guys and with anyone else. Because anytime something comes up. I mean, you guys either, either give us the answer quickly, or fix it quickly, or have a solution for it quickly and and it’s been, it’s been very, very good. So I

Brad Weimert  16:12

love hearing that. So what you’re saying is, anytime I see a bad review online, just call you and have you respond to it.

Jack Bosch  16:17

I’m sure, yes, I would be happy to. But I’m point is that there’s probably another 100 people like me out there, in your in your customer circle, or more, that that would be willing to do that. So yes, I think there’s, there’s, there’s something to be said about that. And again, the power, like, I always say, like, I talk about how great our land flipping is and how it’s like, virtual land flipping, virtual real estate. Because, I mean, I haven’t seen the last piece of land that I’ve flipped, that I’ve seen. I mean, I flipped land all the time, but the last piece that I’ve actually seen was 2007 so I haven’t seen any of the lands in 2007 it’s 100% virtual. We have people in Europe doing this. But if I say that, what people hear it’s like, Oh, Jack just wants to sell me something. If somebody comes from left field and says, like, Hey, I got his program. I went to his thing. I’m making six figures, multiple six figures. Now this is legit, that person has nothing to gain from saying that, so it’s perceived as much more trustworthy than if I say that, even though I have all the numbers and all the evidence, I know exactly who’s doing what, and I can screen that from the rooftops, people always will look at me as like, yeah, Jack, I understand. But you just want to sell me

Brad Weimert  17:24

something. How do you think about so how do you think about launching something like that? Because in I think I’ve got ideas in my head. When I said I’ve got all these ideas that are connected to this. I think about the fundamentals behind that, which is third party validation. To your point, just now we can say, hey, you know, product and service is this, it’s great, but it’s all coming through a sales lens, as opposed to hearing it from a valid third party that’s used the service. So now you have this big community and Body of Proof, if you’re in the mid seven figures and you don’t have a community built, how do you start that flywheel spinning?

Jack Bosch  18:01

I mean, you just simply, we just simply set up a Facebook group, and then we named it in a way that people could actually find it. So ours is, we’re about to rename it now, but it’s simply called land profit generator, real estate investing group. So we added the word real estate investing to it because people search for real estate investing. So it comes up because we want it. Because the thing is, always, I say, nobody ever wakes up and wants to flip land like, nobody actually comes up one day. Is like, I just had this epiphany by the dad, a download from God, I need to become a land flipper. It’s not something people wake up with. People wake up. We’re saying like, Oh, what it is I see, yeah, they don’t even know what it is. So they see like, Oh my God, I want to, I saw something on HGTV. I wanted to become a fix and flipper, right? I wanted to be a wholesaler. This kind of things. These concepts are well known in the house space, but in the land space, it’s not so we needed to do a little extra to have have people that are that don’t necessarily know what we do find us, and then we also know that our strategy requires a little bit more education, because, again, most people that sell to this day don’t know what land flipping actually is. It’s same as household selling, just without the house. Therefore we know tenant started sermons, no complexities, and none of the other things. So it’s a simpler way of doing the same thing with the same about our profits and much less competition. So that takes, usually a little bit to explain. So we created that group, and then we simply as we, as I went speaking, as I went on podcast, I was like, Hey, we got this group. We got this group. And so people just came over, and this group has now over 20,000 people on it and and that is organic. We never ran advertising to it. We have a second group with over 60,000 people that we actually about to shut down, and then actually ask those 60,000 people to come over, because the 60,000 people group is a group that we groom for paid advertising, and the activity and the community in that group is by far not as well as in the organic group. So organic is really a great way of doing it, and then just add lots of value. It go live there at the beginning. I think I probably went live three times a week. And just like, sharing little content, little nuggets, little things, and people’s like, Oh, this is really cool. It’s really good. And and then over time, when we then do a webinar, we just put something in there. So like, Hey, we got a webinar tonight. We’re going to share some more details on how that works. And then people don’t feel like they’re being sold, sold, sold, but it’s a it’s a value exchange. Those who are interested in learning more will then go, click on that link, attend the webinar, and therefore we have their permission to actually make an offer to them. And those who don’t, they just stay in the group and consume free information. And this is totally fine.

Brad Weimert  20:36

So interesting thing that I think I just heard you say you’ve got two groups, one you grew organically, and the other one has been all grown by paid ads, right? Okay, so, and the paid one has less engagement than the organic one, right? But your current plan is to take the paid one and tell them to all go to the organic one. For

Jack Bosch  20:59

those who want to go, want to go, want to continue to be part of our community, go to the organic one, and those who don’t, bye, bye. We’re going to wish we’re going to shut down the group in like 30 days. I

Brad Weimert  21:09

love that. So one of the things that occurred to me, and I don’t know if you have any data on this or you know, but I would think that Facebook would favor engagement in the organic group and push it out more, because they can see that people got there organically versus paid. So if you take the paid group and they all organically go to the organic group, you probably are going to just fundamentally get more engagement in that group. Anyway,

Jack Bosch  21:33

absolutely, with a great Yes, that’s our expectation, too. That’s super

Brad Weimert  21:38

interesting. That’s a good lesson for everybody, too. Okay, so I do want to talk about the real estate side of things, but I talk so often about real estate, and there it’s endlessly interesting to me. And I want to dig into some of the details, because it’s a huge chunk of your world. But I want to go back to these kind of the elements around what grew the business and what you were focused on. The core is community. What were the other things that you had to keep cleaning up and keep going at over and over and over again to get to the multi eight figure, eight figure plus space.

Jack Bosch  22:12

So the other thing we did, and I was never, I never wanted that. I was like, there seems to be a pattern. I was the one that resisting the change to a degree. But Michelle, my wife and and one of our team members, they’re like, No, we got to do this. Is we, up until we were about a three or $4 million company on the coaching side of things, we never had a sales team. So it was, it was basically, we had a few live events a year that we did where we kind of showed up somewhere, where, like planned something. We’re usually three live events a year. And so we would put sell tickets into in the group, and we would, I would speak a few times at the real local real estate investor or real estate investor associations around the country, or webinars and things like that, to other also educators. And with that, we sold our home study course. And then from the home study course, we then went to over to got people to the live event. And at the live event we would sell coaching, and for that, we would have a couple of sales people for the day just to help their experience with with that transaction, kind of and get somebody to the closing table and so on. But other than that, we didn’t have any sales team. The addition of a sales team made a big difference. But again, in the spirit of community, what we chose to do was a was to really like the typical, I want to say, like Utah sales floor based. I mean, those days are over. I don’t know if they still exist, but there used to be a time when there’s a allow, like, sales floors with like 500 people, and they would slam you into they would just, you would come from some random ad. Haven’t spent $1 with them yet. They would get, you know, call, and they tried to sell you into a $25,000 or $50,000 coaching program, and with all kinds of the hardest negotiation tricks ever. I got early always said, I don’t want to ever have that, that relationship with our customers. It goes against everything I feel we should have that thus the that’s the community, the relationship. I think that if you build a relationship of value, where you show that you’re the real deal and that your stuff actually works, and that you have a team of people that provide accountability they would help. And they get to over time, they get to know those people, and they get to see all this background that people automatically going to be like, yeah, how do I get in there? And now it’s a nice sales conversation where you meet their needs and you tell them, Listen, these are the three options we have if you really want to do something big. I would suggest this. Otherwise, if you cannot do that, I was this or that, and it’s a it’s a nice conversation. So we hired a sales team, but we trained the sales team to be in the concept of social selling. And social selling really means relationship selling, which means build a relationship plan, add value first, like that. We also, that’s our sales team. We all train them in land flipping, pretty much, almost. All our sales team today does part time land flipping themselves, so that they’re not just some random off the wall sales person that slams you into something, but they can actually answer questions about deals. They can answer questions about how much work it is to do a deal. They are basically experts in the method, and they also have a capability of that the salesperson needs to have.

Brad Weimert  25:26

The educational space, you’ve pointed out a couple things that you don’t like about it, and the format of the educational model is similar across the board, right? And you outline some of the elements of that, which is a course to maybe a live event, to a high ticket coaching package, and the mechanism for that is some sales team to do that. On the back end, the differentiator that I think is particularly relevant. And we could talk about the specific model around the challenge model and how that works, but I think one of the differentiators that people can take to any industry is the idea of highly trained in your product, sales people. And people feel the difference. So you know, one of the things that people like about easy, pay, direct, yourself included, is that when you call, we can resolve issues very quickly because our team is incredibly well trained, and we are in a space where 95% of the industry has no idea what they’re doing, and they count on it all just working. And unfortunately, life doesn’t just work. In business doesn’t just work. But if you have a well run company and you have highly trained people, you can give your clients or customers the experience of it just working and when it doesn’t getting it resolved very quickly. How did you find the sales people to sell for the sales team? Did you pull them from your customer base? Or what did that look like for you? So

Jack Bosch  26:57

first, I mean trial and error. First, we made some mistakes. First, we brought in and outside. We never considered one of these large sales floors, even though we get pitched on those all the time, for the same reason that I don’t want somebody to pick up the phone and sell like a, I don’t know, a nutritional program in one moment, then my real estate program the next day, and then something completely different the next day. That’s just not what I want. I want them to be experts. Second thing is, we finally, then found a guy that had some real estate experience, not necessarily land, but at least real estate investing experience, and we brought him on. And then he learned our method. We gave him access to our system. He started doing some land deals and and at the beginning, obviously he was selling without having actual land experience, but, but then he, he developed that over time, and then he brought a couple of extra people on that ended up not working out because of some fraud issues that were going on the background, that some of the team members around them actually copied our stuff and sold them behind our back. And we had to fire the entire team. But then we brought in. Then we, indeed, we went into our tour, one came to a personal relationship, and she’s now a VP of sales, and she’s fantastic. And she is, she then her husband is now she, she immediately realized, like, oh, wow, this is actually really great strategy. Because, I mean, you once you see the student success rates, and you see people pulling in 50,000 $100,000 $20,000 checks left and right. Working from home, you’re like, I think I need to do this too. So very quickly, we trained them on it. But then very quickly she started, and her husband started doing deals. Then the other ones we actually, we pulled several from our customer base. We just put it out there, hey, looking for a salesperson and and then people, one of our, our top sales guy, he, he applied for it and and we hired him, and he’s been, both of them are been with us now for since early 2020 so 2023, 24 like going on, on their fifth year, almost here, and doing really, really Fantastic.

Brad Weimert  29:00

I dig that the and this all plays back to the theme of community, right, which is that because you have a strong community, it was easier for you to tap into it, for these other things, to apply it to almost any business. Everybody hears the advice of survey your customers. Find out what your customers want, ask them. The number of entrepreneurs that actually do it is surprisingly and disturbingly low, but it’s a good reminder that you can both do that about your product and also to try to find new people for the team.

Jack Bosch  29:31

Yeah. I mean, you know, entire coaching we have a group of 14 coaches. Every single one of them went through our coaching program. Every single one of them afterwards quit their job. Is doing full time land flipping now, and now gives part time back to the community by coaching, by being a coach in organization, and even there, we retrain them again in the coaching methods and things like that. And they’re they’re now bringing the next generation up there. I don’t even coach anymore. I run the coaching company. I stopped. Coaching in 2020, myself, and since then, our coaches are coaching everyone, and our success rate is, is off the chain, is basically, I almost want to say, like every person that truly does what we ask them to do and sticks with it and and stays plugged in, eventually, ultimately has success. So it’s, it’s, it’s a great claim to it like it’s a, it’s a, it’s a bold claim here, but it’s, it’s true. Now, some people take longer. Our coaching program is a year long. Some people get their first deal in three weeks. Some people take six months to get their first deal. But the point is, they are. We’re working with them, and as long as the people continue to plug in with us, we’re going to go figure it out. What what is wrong? What do they doing wrong? What they need to tweak in order to get them to their to their first deals, and and and again, it comes around so meaning all our coaches come from our community.

Brad Weimert  30:55

Well, I’m not the FTC, and I’m certainly sure that if you put that up as an ad, we might have some issues with claims,

Jack Bosch  31:02

but our success rate, and we basically said, like I was saying, Do we have 100% success rate now? But it’s because some people just simply don’t do what they ask them to do. And some people, just after a while, they’re like you, that they like drop off for whatever reason, or they they just like, disappear and so on. But But off the people that that stay plugged in, we get them to success.

Brad Weimert  31:24

So you mean, if people actually do the work, then they produce something at

Jack Bosch  31:28

the end. That’s imagine, right? Imagine that shocking,

Brad Weimert  31:32

shocking, yeah, the, I don’t want to talk about the FEC, because it’s so irritating how they handle everything, but I do want to click on this fraud element that you mentioned. So almost all ultra successful entrepreneurs that I know have run into some or many horrific instances, whether it’s fraud or it’s, you know, an employee, or it’s a business partner or something that on on your way up. If that had happened at like, you know, half a million dollars in revenue, or a million or 2 million, it might crush the whole business, but it’s they’re almost inevitable. So can you tell me about this person you hired and what happened with that and what that fraud issue was?

Jack Bosch  32:19

Yeah, absolutely. So I won’t name names, but, but anyone can hit me up personally if they want to know, but. But the bottom line is that we had a coach that and we had our sales team, had a sales trainer whose name is actually known in our community, and I think he’s pitching now, multi family kind of stuff. And both the sales trainer and the coach teamed up, copied our entire coaching program, all our documents, everything, created a secret Facebook group and then started, I mean, I haven’t really gotten evidence of it, fully proof of it. Probably started poaching our customers, deviating them to that and selling them that program instead. We do have, actually a couple of we do have a couple of proof that people say, like, yes, we came to you to learn from you, but they got us over here and they sold us that. And so they stole money from us that way, stole their intellectual property, and basically created the exact identical program. Just Sold it a little bit cheaper, and, and, but then they were stupid enough to let my wife Michelle into their Facebook group, like how they must have had a VA that just let her in. She’s like, sometimes a squirrel. She’s like, she moves around, looks around, and she found this is like, what is that? And she requested, found the video by this guy, and then clicked on it, and that invited her to the to the to the Facebook group. She requested to join in her full name, and it was granted. And then she saw all the stuff that they have been doing in there, and obviously that we had to kick both of them out. And then, unfortunately, our sales team, who is again, who was the guy was a partner with, with the head of the sales team on a sales it was an outside sales company, but they pretty much sold only for us. They, I’ve confronted the head of the sales team and says, like, did you know about this? And he’s like, No, I had no idea, as it’s all new. He’s like, Okay, I need you to put this in writing. And he’s like, I can’t do that. He’s like, well, then you’re fired too, right? So basically, because if he, if he’s not willing to put it in writing, that he didn’t know about it, then he was lying to me that he that he knew then he knew about it, and if he knew about it, he’s part of the part of the of the of the of the bad guys, and therefore he needs to go. So he basically had to fire entire sales team, their sales coach, and one of our coach, and the second one left afterwards. The funny thing is, they teamed up separately, and they’re now offering a land program themselves, which I hope nobody joins. Because, again, you’re just dealing with a bunch of crooks and and so they but that that’s what it is. It was heartbreaking from the point of view that we were in the middle of a launch when we discovered this. So, yeah, from a business point of view, what do you do in that moment you’re in a business in the middle of a launch where you’re about to, like, we put a lot of effort in there, a lot of marketing. You put $100,000 worth of advertising into this. You’re you’re about to really bring up this product in a big way, and in this program, and it’s and and, and if you kick everyone out, what do you got nobody? So we basically needed to, basically, for the sake of the success of our company and the survival of our company, we needed to Eat That Frog for a moment. Be quiet about it in the background. We then went, it’s like over about a four week period. We can do it by this date, everything, all the sales are going to be done. Everything’s over by that state. We can basically blow this up. But up until that, we then started recruiting. We started recruiting, started replacing, building up a replacement sales team, and then we confronted everyone, and had to fire them. But the nice part is the new sales team within six weeks, where we’re doing substantially better than the old one. So we basically it was a blessing in disguise, if you want to call it, it was truly a blessing in disguise, and that’s why I found all these things. Yes, it is sad that people steal from you. Some other times, Our Lady stole $30,000 from us, and really criminal energy. Then we fired her. She went to another company. She stole $300,000 from them, and then she went to prison for six years. So it’s not the first time we we’ve been stolen from at least twice, and but in Aftermath, if you look at it, it’s it’s almost always a blessing in disguise, because the way you regroup afterwards, and the way you restructure and the way the things you put in place afterwards actually have gotten us further than we would have gone if we were just if you just not done anything.

Brad Weimert  37:10

Yeah, I think often you don’t learn the lessons until there’s enough pain to force you to learn them. That’s true. The other thing that I really like about that story is your as an entrepreneur, your emotional control in the most challenging moments is the differentiator between whether something breaks you or you end up with a good result. And I like to look at I frequently, I like to say I don’t believe in altruism. I might do something that is really good for another party, but ultimately, a big part of that is that I know it’s ultimately going to be good for me too, right? I’m looking for the win. Win, not because I think I’m the best human in the world and everybody should win, but because, pragmatically, the right thing to do for me to get the furthest is to also help other people in the exchange and have a good exchange. So being in the middle of a bad situation and recognizing the potential fraud and saying, Okay, wait, I could blow this whole thing up right now, or I could get a grip on my emotion and realize that, pragmatically, it makes the most sense to let them keep operating now get through the launch, build this thing on the back end to make the transition afterwards, right? I think that that lesson applies to a ton of different things easy

Jack Bosch  38:27

to have, like been meetings and looking at a guy in the eye that now is stealing from you without being able to say anything, right there and then. But, yeah, it’s a lesson in building stamina, building building grit, and just like building self control too.

Brad Weimert  38:43

So the other game that I like to play is, how am I responsible for the outcome that I’m really dissatisfied with right now? So in the scheme of having this person in the company that ultimately ripped off the product, had fraudulent behavior and created this ripple effect. What could you have done differently to avoid that in the first place?

Jack Bosch  39:10

So when the other person, I said, like, I threw them as a half cent and somebody else stole $30,000 from us, when, when that person did it, I was very, very clear that we basically made, like we said, like, make the fox the gardener, or something like that, or whatever they say, that basically made, maybe put the fox in charge of the chickens. And that’s obviously way too much temptation. So we simply did not have enough checks and balances in place, and which gave a lot of temptation to that person, and therefore the person was able to hide $30,000 over a year of taking, of theft in this other case, right now, I’ve asked my self that question many, many times, and i i It’s the first time that I really just just can’t come up with an answer, because everything was. Everyone signed the non compete. Everyone signed an intellectual property agreement. Everyone signed there’s, there’s the we have, we had proper attorneys, great everything for the right documents for everyone involved. Everyone was clear that this is our IP everyone was clear. Everyone was compensated really well. Everyone was was was made. We like they wanted more involvement. We gave them more involvement, and things like that. And yet somehow, just some criminal analogy energy thought like it would be the better idea to just deal from us. So in this particular case, I cannot think of what I could have done different, or what I would have done. They’ve different just choice of picking the wrong people, the wrong character. And that’s probably it like that head of sales and I, we were not best friends, but we were like, in a common relationship. I was like, Hey, you’re doing well, okay, but we clash every once in a while. And probably the one thing is I should have just fired him years earlier, and that would have all never happened, and really should have built my the internal sales team much earlier. That’s probably the number one thing, but that has nothing to do with them eventually defrauding me. That’s, that’s just something that that’s, well, it has, of course, but, but it’s, it’s more something of like I should have followed my gut that this is not a 100% core values and cultural alignment with this person. So therefore that relationship should have been severed earlier on, but an entire core value kind of thing, which is something that now I have literally here our core values, and then we get at any time, is something that we only developed around that time when all of that happened anyway. So we weren’t a core values driven company at that time, and but once it became clear that we are core values driven company, it was clear that that relationship wouldn’t last anyway. And in that moment, we found out about that all at the same time. So it’s not necessarily a surprise, so I’m speaking myself into an argument here, but, but there’s, there’s nothing I like. It was just pure criminal energy,

Brad Weimert  42:07

yeah, but, but the question, yeah, we’re pick

Jack Bosch  42:11

different people for the role in the first place. Yeah?

Brad Weimert  42:15

Well, I love that, and I love hearing you navigate the thought process of that whole thing, because that’s what it takes right now. Frequently, when you verbalize those things, or when you’re pushed to do so, you come up with a new answer. I like to say that to basically everybody on the team, all new employees, all prospective employees, at easy, pay, direct. My intention is to hire and fire based on core values and KPIs. KPIs speak for themselves. You’re doing the job up to the measurements that we set, or you’re not, and that’s very clear, and then you are in or out of alignment with the core values. And my job is not to get you to adopt our core values. My job is to find the people that already live the values that are similar to how we operate, right? And one of them would be not stealing shit from us.

Jack Bosch  43:03

That’s right, probably that’s right.

Brad Weimert  43:08

I love that. Well, speaking of core values, so you know, you’ve got big real estate portfolio, big real estate land flipping company, and then the education company. So now you’ve done this a couple different times, a couple different ways, in different spaces. But core values are an interesting one, because I think that from a business perspective, all new entrepreneurs are taught, hey, it’s really important that you have core values and a mission statement, and people write them, and they hang them on the wall or some shit. And then there are other people that seem to actually live in this lens of owning them, having them, and then being like part of the fiber of the company. Do you think it’s important for a brand new business to have core values, or do you think it makes more sense to establish them later in the company’s life? No

Jack Bosch  43:51

establish them. Are upfront, because you’re the owner of the company and you It’s your call core values. It’s not somebody else’s. So you need to really get the and it took us six months to get to still ours. But does he go layer by layer by layer? Like, everyone puts like, something like, like, excellence out there. Like, what does that mean? Like, being integrity. Integrity means absolutely nothing. But what does it really mean to you or ours? We use the word integrity, but we use it embody integrity. So it’s like, what? And then there’s a definition underneath it that basically says, and I can read it to you, basically says, We believe in honest, authentic, open relationships, to communication, all our interactions with our team, clients and partners. So in other words, means integrity, means speak the truth and speak the truth in front of somebody, not behind their back. That’s out of integrity, like gossip, if I like, I will never say anything to somebody about somebody that I wouldn’t say to that person directly. Or if I say something in the team about somebody, it’s like, by the way, guys I really talk to that person about that, they know that I think about that that way. So this is not gossip. So. That everyone knows that I’m not talking bad behind somebody’s back or positive behind somebody’s back. I will, I will do this is like an open, honest, clear communication. Because the simplest way to do business is by simply as telling the truth and being being open about it. You need to find out. I mean, everyone needs to find out what their core, true core values are, and then you get to put a team around you that is that that that resonates with those and that’s there’s no more fun team around you than that, than if you have a bunch of people that you can rely on that that jive on the exact same core values that you do. Now you got a Power team that goes somewhere, and then your growth is going to be so much faster than if you get a bunch of mercenaries in that there’s just do stuff for the money, but otherwise, don’t care. And at the end, once you build something, you’re like, you hate it because you’re being you built something with a bunch of people that you have nothing in common with. I love

Brad Weimert  45:55

that. I also think that the the point you brought up is really good, which is, if you don’t articulate and define what that value means, you have a huge window open for people to interpret that differently than how you do, and it’s very easy to get misaligned if you don’t talk about what it means to have integrity or what it means to have open, effective communication. And so citing those examples on the front end, I think is has served us very well internally.

Jack Bosch  46:23

Yeah. And then what we do is we have, for example, just to one add to that is when we have, we are virtual company, so our team members are spread, are all around the world. And so when we do, when we do a team meeting, like an all hands meeting, which we do on a regular basis, then at least, like every third team meeting or so, like we used like, do like one or two a month, so every third team meeting, I’m bringing the core values to me. I’m making sure we’re reading them, and I’m making sure we’re highlighting one of the core values items, and really exemplifying, bring up an example, highlight somebody in the team that had lived that core value, applauding for that, celebrating that person for living that core value and and really showing the team that we’re paying attention to and that they’re not just words on the wall. And then I think that that matters over time.

Brad Weimert  47:09

That’s a huge deal. We yeah, we do an all hands meeting once a week, and one of the things that we do is have everybody on the team have an open forum for them to nominate their team members for a specific core value and then explain what the value was that they demonstrated and how, and we give out a gift card once a week for whoever gets nominated the most. Yeah, and that’s that’s a very fun way to keep it present. But over time, we have also thought about, how do we integrate those into every other part of everything? So from onboarding to training to ongoing training to the weekly meetings to the annual event, we want it front and center all the time, and it’s interesting because, and I think, I think marketers are best at this, but you can weave a core value into almost all lessons, if it’s top of mind for you, but it has to be something that you’re talking about all the time to be able to pull out or extract that lesson and talk through that lens say, hey, this thing is off, not because I didn’t like it, not because it’s wrong, but because you can see that this doesn’t align with this core value, right? So it’s not that what you did is bad, but you can see that you weren’t communicating openly or effectively. Open. Effective communication is one of our core values, yeah, but I think that goes back to your point, which is really good, which is clearly identify what those things are. Okay? So I want to talk real estate a little bit, because you you’ve got land flipping, and then you have the single and multi family portfolio. So you’re teaching people land flipping, but you personally are investing quite a bit in single and multi family now. So first and foremost, I want to talk about, well, why, why are and are you still flipping land personally? And what? What space do those two different types of investing serve for you?

Jack Bosch  49:05

2013 I wrote a book called Forever cash, and that book lays out our wealth philosophy. And the wealth philosophy is very simple. I can summarize it in like three sentences, and that is basically that, what do you want to do in life if you want to build up a cash machine that produces a lot of cash, and most people, you have only their job for that, and the job just pays enough money to survive at their current lifestyle, but not to have a whole bunch of excess money. So you gotta go beyond that. You gotta build something that creates a ton of money for us, that’s land flipping our coaching business. Sometimes it’s profitable, sometimes it’s just break even. Sometimes we lose money on it. It’s, it’s more like our legacy kind of game. And we get some deals from it. Sometimes too, like there’s a some larger deals. We’re participating in it with our more advanced students. But most of the deal deals, most of the thing is, like, it’s not as profitable as people think it is, but, but the point is, uh. Um, it’s, it’s something that we do to put a dent into the universe, change people’s lives and so on. But with that said, the land businesses are, is our is our cash machine, and yes, we still do active land deals. The coaching business sometimes is profitable, so it adds some to it. And then what we do is, basically, we try to take that money, and we take it, we have a cash machine, and we take that money off the table and put it into something else that is legacy wealth, and that’s really the reason why. So like land, if you just own and hold on to, it, can go up in value tremendously. We have some land like that we own, like 25 lots that we bought for $3,700 they’re worth about $40,000 today, and in another 20 years, they’ll be worth a half a million dollars each. So there is 25 lots. They’re going to be worth ten million by the time I’m 54 right now, by the time that I’m like about 670, or so, 7074 these lots are worth ten million fantastic. It’s a nice nest egg to have. But if I wanted the one downside of any active business is that if you want to retire, the income stops, right? That’s it. Any active business, you’re flipping houses. The moment that house is fixed and flipped and sold, you get a check and that’s it. You got to find the next house. The moment you wholesale a house, the moment you wholesale a piece of land, you can build that into a seven figure, multiple seven figure, eight figure business, fantastic, and many people do, but when you stop doing this eventually, then the income stops. So I’m looking generations further. We have a 17 year old daughter that wants to get into family business so she can continue doing that. But I’m also 54 so I’m transitioning in life a little bit from my outlook from active income to passive income. So the reason we do multi family is two reasons. Number one, it gives us huge tax benefits to offset the other income. So in 2020 we had a seven figure income, but because of a seven figure depreciation we got from multi family, we got a stimulus check, right? So we gave that stimulus check to the local food bank, because it’s kind of ridiculous to give me a stimulus check, but at the same time, we took it and then we gave it to the food bank. They had more use for it. So the point is, we using the multi family income in 100% legal way to offset our active income from the other businesses that we have. And then also it’s building up a tremendous value that over a lifetime is going to most likely go into the multiple a nine figures, then we can pass that. We can live off. First of all, the cash flow of that is tremendous. So if we ever, I don’t know, five years from now, 10 years from now, 20 years from now, ever want to go and say, You know what I’m done, I’m just going to enjoy a few years of my life doing nothing we can without having to eat the money we made. Like, there’s an the financial in financial industry, the financial advice industry, they teach what I call the pile of money theory. And the pile of money theory is basically says, like, earn what you can earn in your job. Put 10% away, put it into a mutual fund, have it grow. And then once you retire, we hope that your pile of money is big enough that if you take 4% off the top every single year, that it outlasts you or that it lasts until you die. So I’m also part of a group, a coaching group. It’s a mastermind kind of coaching group. I am. I’m an participant that is a bunch of futurists and longevity experts. I got nothing to do with that. I’m the I’m the idiot in the group. Just paying attention to what you’re saying. Well, what I’m learning is that there’s a reasonable chance that anyone that’s below that’s in good health today, that’s below the age of, let’s say 65 or 70 can actually live to 120 because we’re about five to 10 years from actually being able to stop aging and potentially even reverse aging. So I’m looking at that. And I was like, the pile of money theory doesn’t work. You can’t just say like, Hey, I’m 65 I have a million dollars in the account, which most people don’t have anyway, but I have a million dollar in my four 1k let me take a little bit of that off and and with that, it’s going to go down and sit, statistically, only going to live until like, 85 it’s going to last me until I’m 85 Well, what if you live until you’re 120 what’s going to happen? You’re screwed, right? I don’t want to live in that world. I don’t want to live in that scenario. I want to live in a world that I use my pile of money to buy assets that spit out cash flow for the rest of my life when I live 80. Years, 100 years, under 20 or 150 years, that spit out cash flow to a degree that I have a life of abundance where I’m also busy a little bit because I don’t want to do nothing when I’m 80 or 90 years old. I want to manage these properties still, at least manage the assets have, like a couple of hours, still something to do, and at the same time, I can and I built and lasting value. Because here’s the thing, the assets going to continue to go up in value, the cash flow is going to continue to go up. And at the same time, I get to continue to enjoy that, that cash flow, while the asset value is actually continue to going up. So it’s like, I get my cake and I get to eat it too. Versus, if you have us in the bunch of stock market money, you take money off. Well, that money is it’s off. It can’t keep growing anymore. You’re taking it off the plate. But I’m only taking the cash flow from a multi family property. The proud the multi family property itself, if it’s managed well, continues to go up. Rents go up like if profits go up and the value goes up. So therefore I’ve basically created my cash machine to move money into the asset classes that I can live off forever and and that’s the plan, that’s why.

Brad Weimert  56:13

Okay, so fundamentally, you’ve got the cash engine of which is basically any business model. But in your case, land flipping. I look at land flipping, or wholesaling in general, not really as real estate investment, but as any vehicle to create money. So you have a financial generation machine. And then the real estate investment side of it, as I see it, is the single family, multi family, right? You’re picking an asset, you’re investing in it. In your case, you’re looking for cash flow also, and the future gain of it. So it’s buy and hold. To some extent, that’s the that’s the basics, right? Yeah,

Jack Bosch  56:52

the main issue with multi family, single family is that usually it’s very hard to do this without money. So Well, that’s what

Brad Weimert  57:00

I want to get to. Get to. So the land flipping and wholesaling you can do without money, and you can dive into that as a vehicle, as an entry point to get into things single and multi are a totally different investment strategy. My question, especially for the people that are active in real estate, is, why single or multi family versus any sort of commercial or any other vehicle. Why specifically that? Because all of them have tax benefits, but they also all have a litany of other nuances.

Jack Bosch  57:28

Yeah, so it’s very simple that multi family is, I just simply look at that. We’re one of the few countries, Western countries, that are still growing because of immigration. Legal. Non legal doesn’t matter. I’m not going to get political. Doesn’t matter. Like point is, people are moving to this country. America is the land of opportunity, and we were three 30 million people just a few years ago. Now we’re 335 million or more. We are continued to grow. We had expected to continue to grow. And people need a place to live. So people don’t always need a place to have an office, as we saw during COVID, people don’t always need a place as an Airbnb. Airbnb became really popular, and all of a sudden it’s crashing again, right? It became an oversupply and so on. People always need a place to live, and we position ourselves right in the middle, not Class A, because you have a recession, people move out of class A to Class B. You have a and not on the bottom either, because you’re dealing with a clientele that is less than desirable to deal with. So you deal in the middle that you have a boom people upgrade. And if you ever boom, people upgrade. And if ever recession, people go from B to like B minus or C go to you. So we identified that that is just being, being the most recession proof kind of model, the most recession proof kind of segment of the market, and and we also like, like self storage and our reports and things like that. So eventually we’re going to probably get into that too, but we start with one asset class. And again, goes back to the focus. You cannot reasonably become the expert in five different areas in the matter of a short period of time, you got to focus on one. Become known for it, become built, the build, the investor group behind you, etc, etc. And that’s what we’ve done in multi family. Does it mean we won’t expand from that at some point of time? No. I mean, we also looking to build ground up. We already know land. We already know how to get land. So one of the deals I’m involved in right now is a is an entitlement deal for something like 18 acres that we can put potentially up to 300 apartment units on there. I’m probably not going to build the apartment units yet, because that’s not my expertise. But I’m the land guy. I know how to land because I know how to value land. I know how to get the land. So we have this land. We’ve made an offer right now, by the time of broadcasting, we probably know if it’s out or not, and then we’ll go to the brown and a partner that’s very experienced in that entitlement part. Together, we’re going to go, basically get the city approved on a plan and then sell that to a developer. Right there is a multi million dollar profit game. But by. Again. So there’s different things that I’m that I’m still have on my horizon, that I still want to do, but it’s the focus kind of thing. And multi family, we realized is the is the most is, we believe is the most recession proof of them all. Because this is more of a long term safety and stability game like this is not a like on land. It happens every day that you get a $50,000 property for $10,000 and you sell it for 30 that’s a 200% return, like I’ve gotten the deal that I bought for $5,000 sold it for 56 $56,000 with a $6,500 down payment. So I paid five for it, but I got a down payment of $6,500 and then extended center financing for the remaining on it, with almost $500 a month in monthly payments for the next 20 years. I have no money in the deal, and I’m making $120,000 in profits over the next 20 years on that deal. That’s crazy returns. That’s a 2,000% return. That’s not over here. Over here is put your money into something that will maintain its value, that will go up in value, that is recession proof, that is safe, and that spits out really good cash flow over the long term, and that, once I’m retired and ready, can be taken care of forever. And if I would have picked office, I would have lost a lot of money because office of values obviously cratered. Retail. Amazon is taking everyone’s launch away. Retail crater so there’s so many different segments in real estate, and that was just, that is just the one that, to this day, we believe is the most recession proof of them all.

Brad Weimert  1:01:37

I love that great explanation. Okay, last question on real estate investment, you mentioned you so land flipping, cash generation engine, teaching people how to do it is a legacy project for you, because you like it. You like to show other people how to do it also generates a bunch of revenue investing in multi family and single family. You mentioned that you had a bunch that you did independently as your own portfolio. You also mentioned that you had some syndication Why do you invest personally? And why do you do the syndications? And what’s the delineation between the two?

Jack Bosch  1:02:08

So ideally, I want to own as much on my own as possible, because I hate selling real estate. I love owning real estate. I mean, I’m not flipping land. But even some pieces of land, I know I should have not sold. I made 50 grand or 100 grand, but the long term, values have gone up like this, so I should have not sold them, but but particularly on improved real estate, my holding horizon, ideally, is forever. But if you come across a 10 million piece of real estate you need to put down in today’s market, you need to put down three and a half million. Half million dollars. I don’t always have three and a half million dollars to put down, so therefore I am but I love the deal, and the deal cash flows, and the deal has great upside. The thing, it’s a fantastic deal. So I’m basically saying like, hey guys who wants to invest with me, like friends and family, we’re doing five or six B’s, so we can’t advertising for it. So this is only people that already know us. So this is not a pitch here for that. We invest in those and they get to come along on the right, get a really good return on their money. And I even there, developed a model that, right now, basically I do it with investors because I like helping investors, but also because we have to very simply, it’s a win win. I couldn’t do do the deal without the investors. The investors couldn’t do the deal without me. So it’s a win win for both of us. With that said, what without the model that I’ve developed is a three one model. What that means is like if I get three deals syndicated, so three, 10 million deals, I get it for 10 put three and a half $4 million down investor money. We put bunch of our own money into every one of these deals too, because it’s my way to invest in my own deals, right? I’m just like, it’s not just I’m don’t have, I don’t have in every single deal that I have. I have money in and significant money, not just 10 grand, I’m talking about six figures, multiple six figures, and so on, right? So I’m, I’m putting my own money where my mouth is, into those deals, and then the goal is, let’s say, five years later, we sell these properties for $14 million so the investors usually get 70% of the profits. I get 30% of the profits. Great. Well, that’s $3 million for the investors. $1 million for me, good. That was worth it. First of all, it’s a great investment for me. I did all the work. I’m around it. I paid the PPM. I did all the stuff. I managed the thing. I hired the person to manage the property. I hired the asset manager. I have the property manager. I do everything. So I think I’ve earned 30% of the profits and the investors just basically invested, and at the end, they’re getting 70% of the profits, which equals to usually like a significant double digit per year return for them. And then what happens is, though, if I now sell two of those, I usually can afford. To take the third one, and instead of selling it, I’m putting it on the market. I’m getting bids. I identify what is the high bid. So I’m basically going to my investors and say, like, Hey, we’re going to put this on a market and we’re going to get $14 million for it. But instead of me selling it at $14 million I’m going to, I’m going to, I’m gonna buy you guys out at a $14 million valuation. So now the investors need to come the now I’m taking the profits from the first two deals, rolling it into that deal, adding some additional money of my own. With that, I’m able to read to buy the investors out, and now I own this thing long term.

Brad Weimert  1:05:40

I love that man. So basically, I heard syndications that you can do more deals in the name of getting more of your own deals personally, right? I love that man. That’s awesome. And

Jack Bosch  1:05:53

I don’t make it a secret, because at the end of the day, it’s like, it’s the same thing. We could sell all three and then we all go make a bunch of money, but then I will take, take that money and buy my own deal with it afterwards anyway. So I might as well keep one of the deals instead of but we already put so much money and effort into it, and, and, but again, the deal will be priced, will be put on the market, will be priced at top market value, and at that value I buy them out. So the investors, it’s the exact same thing to us. It’s just that instead of having to find another deal, we get to keep one that we already have. And it’s, it’s an easier operation from that point of view.

Brad Weimert  1:06:28

That’s awesome. Jack Bosch, I appreciate you carving out time. It’s, it’s great to hear your take and your strategy in real estate. I’m always interested in that, but I think there’s lots of lots of takeaways for all types of business models across the board. Thank you so much, man, thanks for having me. Yeah, where do you want to point people, if people want to find out more about Jack Bosch, where do they go? Bo, yeah.

Jack Bosch  1:06:50

So if you want to know, right, if you want to like a few places, the first thing I got a podcast too. It’s called the Jack Bosch show. It’s purposely named like that because I don’t want to beat about something in specific. It’s a lot about real estate, but we’re also interviewing just great entrepreneurs and so on. So it’s the jackpot show. But the other thing is, you want to learn about the land business and how to do deals from home and make similar same with better profits and the house flippers, just without dealing with the houses and with lower competition, then you can simply go to land profit fun.com, fun, like f u n like having fun, like land profit. Fun, calm. It gets you to a place where you can download a 30 day blueprint, a 30 day step by step guide on how to actually how this works and how to set it up. That’s one good place to go. And again, I got sort of a YouTube channel. On the YouTube channel is called Jack Bosch. On the YouTube channel, there’s like, a seven part video series that also lays out the basics on that and and then, like, obviously, that. That’s the best places.

Brad Weimert  1:07:50

All right, that’s a wrap for this episode. I’m supposed to tell you that you should subscribe to the show and you should leave a review. I really want you to leave a review, though, because it makes, like, a radical difference in the algorithm and getting other people to be able to see the show. So can you please go deeper review? It’ll take you, like, 30 seconds. Also, if you want more episodes that are amazing, you can check out the full length video versions at beyond a million.com, or youtube.com. Forward slash at beyond a million. You won’t regret it. You.