Today, we’re joined by the amazing Cris Cawley, a consulting extraordinaire turned book publishing expert. Cris is the CEO of Game Changer Publishing–a hybrid publishing company that offers a strategic approach to publishing a book for the primary purpose of growing your business.
In this week’s episode, Cris reveals the transformative power of books to drive traffic to high-ticket offers and establish authority, just like Russell Brunson’s success. We also discuss the difference between traditional and modern publishing and how the bestseller book list works.
Plus, Cris breaks down the elements of a successful book launch, what to avoid when publishing, and a whole lot more.
Are you ready to dive into the world of book publishing?
Let’s get started!
Inspiring Quotes
- “You don’t have to be an entrepreneur for a book to bring value to your life in business” – Cris Cawley
- “Sure, you can do paid ads. You can do organic traffic, but a book brings visibility, credibility, authority, and positioning” – Cris Cawley
- “There’s no added benefit to doing a pre-launch over doing a launch all at once.” – Cris Cawley
- “You cannot conflate the exposure to information with education, understanding, and experience.” – Brad Weimert
- “The ability to create something is there in the creator space. But as you start to scale, it also becomes clear what some of the shortcomings are of being in that space.” – Brad Weimert